Google has started inviting advertisers for its affiliate network model. This a entry into the affiliate market, Google will definitely take a share of the total market revenue. This is a good opportunity for advertisers looking to pay only for the incoming leads.
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Youtube has recently run into series of Copyright issues from CBS to Viacom. Dr. Eric Schmidt in many occasions says Youtube user who views videos (copyrighted material) is a fan, word derived from the word fanatic. Hence companies can sell anything to these fans as they are at high interest and willingness level to accept anything from the advertiser. My belief is this argument is just to defend the usage and distribution of copyrighted material; however his point still holds credibility.
2) Make deals with TV channels to publish Youtube’s user generated videos on TV program’s such as Top videos of the week. Top funny videos etc.. This would encourage people to post personal videos as viewer ship increases.
3) Ask big brands to purchase users videos which become popular. For example Nike could copyright popular user videos on football etc…
4) Reward the users whose videos get selected for TV broadcast or get Branded. These videos will be of course original videos
5) Distribute & publish popular Youtube videos across various other sites on Internet
From Advertisers Perspective:
1) Display Image Ads & Text Ads beside videos of similar theme.
2) Advertising costs are higher for Ads showing alongside videos that generate high volume of traffic
3) Upload advertiser’s videos which are displayed alongside popular videos of similar content.
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Internet is a medium of expression. It is also the highest growing media for communication & source of information. Being the most sought after source for information means attracting the attention of legal & copyright community.
New issues surface and attract attention every time any company finds new ways to generate revenue or traffic by creating innovative business models. Some of the latest limelight grabbing incidents is:
1) Viacom Sues You tube: Says You tube’s main business model is to distribute video content without any consideration about copyright issues.
2) Internet Archive Sued By a Woman: Internet Archive was sued for spidering a website which had a notice saying Copyright Act. Only it was in text not in image Format. So now spiders would have to read that as well…
3) Microsoft Sues Cybersquatters: Cybersquatters were registering Internet domains with names similar to brand names of micrsoft.
4) Microsoft Attacks Google: MS says Google violates copyrights of enterprises for its own gain.
5) Publishers Sue Google Over Book Content: Apparently Publishers were in rage over Google scanning copyrighted material for online search.
6) List of News where Google was sued: Webmasterworld covers all the cases that mentioned Google was sued.
7) More Such News:
Legal & Copyright community is new to such situations and obviously has not anticipated these happenings beforehand to form a law & order for everyone to abide it.
Companies on the other hand come up with innovative ways taking the advantage of the antiquated legal system to create popularity & generate revenues
By looking at this, my take is there is a bright future for anybody who is aspiring to pursue a career in copyrights & legalities on Internet, cyber security, Internet Laws & disputes etc…
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Social networks have recently found increased importance & popularity among internet users. Mostly because they are only classification of websites through which people can connect to other people effortlessly, which otherwise would not have been so easy to connect.
Most Social Network community generally has following options:
1) Anyone can join / Moderator regulated
2) Forum Postings ? anonymous / non- anonymous
3) Messages ? Allow /Disallow members to send messages to each other.
4) More the number of people joining the group higher your community appears in search results.
Advantage Users: Ability to connect to interested people, share all forms of content. The users can join communities or create communities and invite other users & interact with them.
Advantage Advertisers/Marketers: Find group of similar interest people and find their target audience in one single location. The people on the network are at high interest levels therefore would increase the chance of generating prospective leads.
The Useful tips for Marketers for promoting their websites and brands on social networks are.
1) Create Communities Online related to your industry and company. But remember to keep it general & non profit as a social contribution and not at all as marketing & promotion technique
2) Invite people to join your network.
3) Offer help, advise, technical assistance and guidance to people. Even if it means acknowledging the advantages of your competitors products/services.
4) Ensure that you maintain your reputation in the community & network online
5) Communicate with the aim to increase your target audience’ awareness, & knowledge.
6) Join Other Communities and Groups. Ask their members to join your community.
7) Publish the Top messages, discussions on blog, website etc?create a RSS feed and ask users to subscribe.
Distribute Viral to community members
9) Tag your community with the right keywords, synonyms
10) Communicate you target audience with good enriching content.
11) Identify & be aware of your target audience. Send specific high interest messages to specific audience. Give individual attention & listen to your audience. Do not copy past a standard template and send it across to everyone..
12) Be an active blogger.
Top Social Networks
1) Youtube
2) Linkedin.com
3) MySpace.com
4) Orkut.com
5) Facebook.com (Most College Students from Top Universities worldwide & Professionals from Companies)
http://en.wikipedia.org/wiki/List_of_social_networking_websites
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In my previous post of Internet Business in India, the discussion surrounded on the present state of Indian Online Industry, however if you could see what business models the survive on this online industry then my thought is it is 50% is the concept and 50% is how you execute the concept.
The most popular business models presently successful in the market are
1) Portals – Rely on User generated content as well as content of channel partners. B2C & C2C.
a. Example: Yahoo, MSN, Rediff, Indiatimes.
2) E-commerce Sites : Rely on Products of vendors B2C
a. Example: Indiaplaza, Indiatimes Shopping, Rediff Shopping
3) Classified Sites – Rely User Generated content. (B2C & C2C)
a. Example: Job sites, Matrimonial Sites, Real Estate Sites,
4) Auction Site – Aggregation of Buyer & Sellers online. Rely User Generated content. Mainly C2C
a. Example: Ebay
5) Social Networking Sites: Revenue Generation is Advertising, Contact Other People.
a. Example: Orkut, linkedin
6) Agencies – These companies offer services to market & increase popularity of client sites on internet.
Revenue Generation
A) Advertising – Sell Ad Space.
B) Subscription
C) Sell user database
D) Sell mail traffic
E) Affiliates, sell traffic to other websites.
F) Sell web space (micro sites),
G) Sell products – for e-commerce sites
H) Sell permissions to contact other people.
I) Sell user generated content.
Have a Great Idea Now What?
Once you have a great idea, implementation is a key in making it a success. It is extremely essential to be up-to-date with latest web technologies such as Web 2.0 concepts, AJAX, XML, APIs, JSON and new technology.
It is important to constantly change and innovate. Find new ways to promote & market your site Online. The important factor is to be active online, show your presence by contributing to the community through Blogs, Social Communities, New Products, Forums, RSS feeds & new innovative ways of marketing.
The essential areas that business has to concentrate are
A) Increase user generated content on the site,
B) Increase user participation on your website,
C) Help users earn money through your site,
D) Help users connect with other users they want to connect.
E) Give economical benefit to the user,
Your growth is dependent on your community’s growth, therefore help build your community/online target audience. This is the simple reason for high popularity of Webmasterworld, Search Engine Watch, Digital Point & Other such forums. They contribute to the community growth & encourage user participation & mutual knowledge sharing and solve problems.
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