Classified Sites & PR sites
If you are an avid internet researcher or an SEO then you surely would have found that Classified Sites and PR sites keep growing on Internet. Almost every major Internet based company has either of these sites. The similarties and differences between classified sites and PR sites, because these 2 types are the most common sites which are found on the internet and are fairly simple in business model as compared to rest of the sites.
Similarties between Classified sites and PR/ New sites:
1) Both sites depend heavily on user generated content. Classified sites accept Posts/Ads by external users & news sites accept new stories & articles.
2) Both classify the information present on the website into categories.
3) Search & Browse are 2 main features necessary in these sites to enhance user activity.
4) Revenue model is basically through subscription of content/database and Advertising.
5) Both sites need heavy online/off line promotion to gain online popularity & brand value. This is because there are already numerous websites in this domain.
6) Only Top few players, which have become an authority attract most of the traffic and revenue. There is a wide gap between new small sites & big sites.
7) Both of the sites have to depend on content marketing and syndication
Content on both sites are perishable.
Dissimilarities between Classified Sites and News/PR sites:
1) Content on PR/News sites are news to audience and hence can act as link bait. Content on Classified sites are basically advertisements by users.
2) Users can bookmark individual content on PR sites. Users do not have reasons to bookmark advertisements.
3) Classified sites remove the Ads/Posts every 30 days or after certain time period. PR/News sites archive content on regular basis
4) PR/News sites gain Top Organic rankings faster than classified sites, as fresh content replaces old content, which are archived by date.
5) PR/News Sites gets crawled by search engine bots frequently, faster and deeper more than classified sites. This is because their content gets refreshed very soon.
6) Classified Sites are more likely to run paid campaigns on search engines. News/PR sites generally do not advertise on search engines or on other websites.
7) News/PR sites get more organic traffic than any Classified site. PR sites are more likely to advertise off line.
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