Impact of Budget Proposal on Indian Internet Industry

The Indian Internet Industry is still in its infancy & its present contribution to Overall Indian Economy is negligible. Therefore considering the present scenario the budget proposal put forward by the Ministry is quite but natural.

However my opinion is that the Indian government must be keen in helping & encouraging emerging Industries which have the [...]

Yahoo Search Marketing in India

Yahoo Search Marketing is very new in India after it parted ways with MSN in sometime June 2006

Yahoo launched its Ad program In India with new Interface for Advertisers to manage their campaigns and track/monitor results performance.

The Main features of YSM are:

1) Users add mainly Ads in YSM not keywords. This means that campaign is [...]

Yahoo Pipes a Useful Tool for Webmasters

Yahoo Pipes is definitely the most innovative product to be released in major scale in recent times.

This is a tool using which you can generate customized content by mixing RSS feeds in any order. You could send the output of one feed as input source into another.

For example you could create customized Pipes to suit [...]

Links and its Intricacies

Google is the first search engine that started giving importance to links on the web-page and efficiently used it as the measure to assess the worthiness, popularity of that particular web-page compared to other pages on the Internet.

If the patent applications filed by Google are carefully scrutinized then you would understand the depth and intensity [...]

Optimizing Adwords Campaigns with New Quality Score Feature

Google now is providing the quality score information to their advertisers which were not revealed to advertisers before.

This new feature of displaying quality score for each keyword in search campaigns helps advertisers tweak their combination of keywords, Ad texts in their ad groups for improve quality and reduce their minimum bid thereby reducing their overall [...]