Praveen: Analytics SEO SEM Online Marketing

With over an couple of years of experience in Google Adwords Campaign Management from India. The reason why google adwords system is inaccurate with its region targetting feature is because of ISPs assigning IPs that do not relate to particular geo location.

In India and may be in some parts of the world many ISP providers provide IP addresses that can be used to wrongly identify the physical location. This can be one of the problems or Google has got it wrong. They display ads to you targetted to different region other than your location.

Suppose you search for widgets on Google.com from New Delhi, the sponsored list displays the Ad targetted to Maharastra.

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Naukri.com is a India’s No.1 Job portal, with Alexa rank hovering around 300 mark. The site surely is an authority on its own by the volume and nature of its content. Surely the backlinks received from its own pages is enough to get a decent rank on search engines.

However the site has managed to gain No.1 Spot for keyword Job on Google.co.in. Despite the fact the nearest competitor having PR 8 backlinks with similar keywords as anchor text.

Getting backlinks are not the sole criteria for gaining rankings on Google. My strong belief is that you need to promote your site with strong content across the Internet in all forms of websites, such as directory, blogs, article repositories, forums, etc…. This can be called Content Marketing.

The promotion need to be natural, in the sense the your content has to be complementing the theme of that web page, value adding the web page and users reading that web page.

If your content can act like a link bait then it is an additional incentive in gaining popularity.

More on this Topic in following posts…

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