Online Marketing Analytics SEO SEM

Contact praveen.kodur@gmail.com

Google Products

Pay Per Action Fraud

By admin, on March 30th, 2007

Google has started inviting advertisers for its affiliate network model. This a entry into the affiliate market, Google will definitely take a share of the total market revenue. This is a good opportunity for advertisers looking to pay only for the incoming leads.

However we have to wait and watch how effectively Google can monitor and prevent fraud in the CPA model. Some issues or concerns which arise out from the PPA program are:

1) The publishers are totally unaware of the business model of the advertisers. So it is up to Google to display Ads in relevant sections of the site.

2) For B2B advertisers, where leads generated are very low in quantity & high in value, publishers would be unwilling to display PPA ads as revenue maybe uncertain, inconsistent & less attractive.

3) Publishers have to really work hard to maximize their revenue through referral ads by testing & displaying Ads in the right sections of the site. Many publishers might be unwilling or incapable of doing so.

4) More MFA sites for referral ad revenue would increase… These spam web pages would make promises of advertisers’ product which may not be real.

5) Advertisers have to pay for junk leads. In traditional affiliate model there can be higher control of quality of leads from the affiliate sites.

Copyright of this article is reserved by praveenkodur.com

No related posts.

6 comments to Pay Per Action Fraud

NetoPingeRy

September 12th, 2007 at 11:24 am

there is very little traffic from PPA campaigns
Resmeeree

November 12th, 2007 at 11:48 pm

ppA campaigns do not track IP address of a click… therefore.. publishers might just fraud it…
Alexandra Cooper

May 20th, 2010 at 6:09 pm

Pay Per Click programs these days are very popular and you could earn money from it.;.;
Hannah Garcia

July 27th, 2010 at 4:50 pm

Pay Per Click is indeed a good way to advertise your products and also earn money as well through PPC programs like Adsense.,:;
Vegetable Storage :

October 24th, 2010 at 7:33 pm

pay per click programs like adsense are great for monetizing blogs and adwords is the best if you want to advertise some affili’*`
Data Recovery %0B

December 21st, 2010 at 5:57 pm

pay per click programs are really great, i could earn some decent cash from it ‘`;

Leave a Reply

Copyright © 2012 Online Marketing Analytics SEO SEM - All Rights Reserved
PPC India,Analytics,Pay Per Click Consultant,SEO

Disclaimer: This Blog contains personal opinion of the blog writer. These views DO NOT REFLECT AND SHOULD NOT be intrepreted as views of any company, person, entity, individual related directly or indirectly to the Blog writer such as employer, partner etc. These Views do not endorse, guarantee any product, services described in the blog posts. The content published here is original as per my knowledge and seen here first.