New Sites are launched at the rate of 1 in every second approximately. But how many do you think really think about creating a search engine friendly website. Most people create a site, keep it live for few days/months or sometimes years without changing anything. Once they have consider bale business built up they hire a SEO specialist and pay huge amount of money optimizing the website.
If webmasters or site owners are proactive, they could save huge money on Web site rebuilding/redesigning if they are aware of certain search engine friendly guidelines initially.
Below are certain Tips for new site owners before making live their brand new site:
A) Minimize the use of Flash Content. Do not use Frames.
B) When creating file names use keywords. Suppose a page on Buy-Widgets will have Purchase-widget.html.
i. Use hyphens in file names not underscore if you wish to.
C) Create a page on Privacy policy and Disclaimer.
D) Create static URLs for individual user profile pages, these pages to be light and crawl able. For example http://www.domainname.com/username.html
E) Include Address or Contact number on every page of the site in the footer.
F) Validate pages with W3C CSS validation. Include the sign W3C validated on the page.
G) Use Compressed Image Format to reduce the web page weights.
i. The Total web page size must be maximum 100KB.
H) Include Content of about 300 words on every page
I) USE H1, H2, H3, H4 Tags wherever required. But just one 1 H1 tag per page
J) Use appropriate Titles & Heading describing the content
K) The Site must have text links linking to other pages. Do not make navigation in JavaScript. Make static text links to inner pages. If you are using images then give Image Alt, Title with keywords.
L) There must be a link to home page from every inner page of the site both from Logo and Home anchor.
M) Do not use extensive JavaScript in the HTML. Keep pages simple HTML, keep a tab on average load time. Remember even if the site is not very attractive it is fine but if takes longer time to load then it would not be good.
N) Use CSS instead of tables in HTML, avoid the nested table structure.
O) When linking to different pages, use the same urls. Avoid canonical urls. For example, use either http://myworld.com/ or http://www.myworld.com/ or http://www.myworld.com/index.html. Do not use all combinations of them in the HTML.
P) Use both Header Menu as well as Footer Menu.
Q) Create a Site Map. Use the word Site Map instead of Site map
R) Do not use hidden text links, comments in HTML.
S) Keep all JavaScript in the external include files
T) Keep all CSS in the external Include files.
U) Try to free the HTML page from code as much as possible.
V) Use meta name=”Robots” content=”Index, Follow” on every page of the website
W) Use XHTML format for developing web page only… (http://www.w3.org/TR/xhtml1/)
X) Do not increase the directory structure by more than 2 levels. Try to keep all pages in the root directory on the site.
Y) Please do not keep pages with no content.
Z) Do not use Meta Refresh Redirect or JavaScript Redirect to any page.
AA)Do not copy the content that is already present across any other site.
BB) Remove redundant files present in the server. It reduces the downtime in searching the file name…
CC)If a redirect needs to be placed, place a 301 permanent redirect. Using Domain Level mod_rewrite function to redirect.
DD)Kindly ensure the text of the page in the top portion of the page.
EE) The Brand Name should be visible in Big Bold Text.
More detail on the above broader points in my future posts…..
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