Praveen: SEO, SEM, Online Marketing

Search engine Optimization is more like public relations exercise made online. The main objective of your activity should be to increase your existing visibility by working on all forms of content and effectively making it work to your advantage.

This simply means suppose you search for any brand name or generic word on Google.com more than 6/10 times you will find one or more results from:

A) Wikipedia

B) Technorati

C) Del.icio.us

D) Blog Site

E) New Site

F) PR Site

G) Tags with that Keywords

H) Last but not the least from Vertical Engines (Images, Videos etc…)

Optimization must be done by closely monitoring the type of results displayed by search engines. For generic names or brand names it is very essential to have content online in all forms and media formats. This content must not only be optimized with keywords but also popularized by driving traffic by linking from main site, including popular tags, intelligently interlinking each other content.

Each media hosting your content has a potential to attract traffic and hence drive traffic to you website. Aggregate of traffic from all referral sources forms a signification chunk in your overall traffic to any website. Building the long tail of referral sites is very essential for every website.

Try to port your content in as many media formats, languages possible, which makes sense to business. Distribute this content to all possible publishing sites. Link to these content intelligently giving users access to all relevant content distributed and published online.

For example your business sells bicycles, you can do the following:

A) Create all possible useful textual content on bicycles and publish them online.

B) Publish Image of Bicycles online, upload on blogs, Flickr etc..

C) Videos of Bicycles on your site, Youtube, Video search engines.

D) Create Tags on technorati, del.icio.us etc.

E) Create blogs linking all of them. Link to wikipedia, swicki, rollyo, del.icio.us,

Some Optimization Tips for other Media Formats

A) Host Images in the same server; do not source it from other domain/server.

B) Do not have images of the size of wallpaper. Have smaller images with content covering around the image.

C) Use Stemmed Keywords/related words appropriately in Titles, Alts, Tags, Headings, Image Names, Video Names, Description content, Category Names, Urls without repeating the same word.

D) Keywords can be repeated in for proper names.

E) Give Location names wherever possible, Video Tags, Blog Titles, Image Description, Image Headings, Image Names, Anchor Texts etc.

F) Host Videos on Youtube, Google Videos. Give a link to your site in the Title or description of your Video. Include Location Names in description.

G) Use all possible keywords & location names as Tags in the Video.

H) Embed your Videos, Maps on Blogs, Website.

I) Create Custom Search Engines on Google, Swicki, Rollyo specific to a location. Include all you content from PR, Youtube, Websites, Blogs in Custom Search Engines etc.

J) Drive traffic to CSE, Swicki, by embedding in Blogs.

K) Regularly update Blogs & increase RSS subscriber count.

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Some points comparing SEO & PR which to my opinion has a lot of similarity

1) Search Engine Optimization is technique which is optimize your website for gaining better visibility or ranking in search engines.

2) SEO is free of cost

3) SEO is more of promoting web content. Involves a lot of working on your content.

4) SEO can be done in-house or through an Agency

5) SEO involves making your online content richer with keywords

6) Search engine optimization also involves techniques to promote every event, news about your company so as to be gain online visibility.

7) SEO requires lot of linking which again requires you to get in touch with other websites and build relationships

In SEO there is a simple rule you do not know what you do not know.

9) Getting high visibility always require hard work, knowledge and perseverance.

10) Last but not the least SEO has no direct measurable results.

11) Right SEO can get you brand promotion.

12) If you can do SEO right your site can get promoted by itself.

13) SEO involves constant analysis of how search engines & users view your website

14) SEO involves constant analysis of how your competitors are placed against you on search engines.

Similar comparison of above point’s vis-à-vis Public Relations (PR). I am not very good about knowing what PR is about, however do comment me on if I am wrong somewhere.

1) PR involves always working on your content that offline media picks up about you.

2) Right PR can get your free publicity.

3) PR also involves constant check of what your competitors are saying

4) PR adds to your brand value.

5) PR also cannot give you direct measurable results on increase in awareness, traffic etc.

6) PR also involves constant monitoring of how the media looks at your company.

7) PR equally requires hard work, knowledge & perseverance. No shortcuts to gaining success.

PR involves publicizing and taking leverage of every possible event, news about your company and industry.

9) PR also requires maintaining relationships with other network companies to provide positive support to your standing.

10) PR is done mostly through an Agency

11) PR is more of promoting web content. Involves a lot of working on your content.

These are just few points however SEO involves a lot of technical knowledge and know-how and analyzing how search engines rank websites. Also SEO involves optimizing different forms of content such as video content, news content, Image content, to respective media like video search engines, news search engines, Image search engines etc..

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