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SEO New Methods

Search engine Optimization is more like public relations exercise made online. The main objective of your activity should be to increase your existing visibility by working on all forms of content and effectively making it work to your advantage.

This simply means suppose you search for any brand name or generic word on Google.com more than 6/10 times you will find one or more results from:

A) Wikipedia

B) Technorati

C) Del.icio.us

D) Blog Site

E) New Site

F) PR Site

G) Tags with that Keywords

H) Last but not the least from Vertical Engines (Images, Videos etc…)

Optimization must be done by closely monitoring the type of results displayed by search engines. For generic names or brand names it is very essential to have content online in all forms and media formats. This content must not only be optimized with keywords but also popularized by driving traffic by linking from main site, including popular tags, intelligently interlinking each other content.

Each media hosting your content has a potential to attract traffic and hence drive traffic to you website. Aggregate of traffic from all referral sources forms a signification chunk in your overall traffic to any website. Building the long tail of referral sites is very essential for every website.

Try to port your content in as many media formats, languages possible, which makes sense to business. Distribute this content to all possible publishing sites. Link to these content intelligently giving users access to all relevant content distributed and published online.

For example your business sells bicycles, you can do the following:

A) Create all possible useful textual content on bicycles and publish them online.

B) Publish Image of Bicycles online, upload on blogs, Flickr etc..

C) Videos of Bicycles on your site, Youtube, Video search engines.

D) Create Tags on technorati, del.icio.us etc.

E) Create blogs linking all of them. Link to wikipedia, swicki, rollyo, del.icio.us,

Some Optimization Tips for other Media Formats

A) Host Images in the same server; do not source it from other domain/server.

B) Do not have images of the size of wallpaper. Have smaller images with content covering around the image.

C) Use Stemmed Keywords/related words appropriately in Titles, Alts, Tags, Headings, Image Names, Video Names, Description content, Category Names, Urls without repeating the same word.

D) Keywords can be repeated in for proper names.

E) Give Location names wherever possible, Video Tags, Blog Titles, Image Description, Image Headings, Image Names, Anchor Texts etc.

F) Host Videos on Youtube, Google Videos. Give a link to your site in the Title or description of your Video. Include Location Names in description.

G) Use all possible keywords & location names as Tags in the Video.

H) Embed your Videos, Maps on Blogs, Website.

I) Create Custom Search Engines on Google, Swicki, Rollyo specific to a location. Include all you content from PR, Youtube, Websites, Blogs in Custom Search Engines etc.

J) Drive traffic to CSE, Swicki, by embedding in Blogs.

K) Regularly update Blogs & increase RSS subscriber count.

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