Search engine Optimization is more like public relations exercise made online. The main objective of your activity should be to increase your existing visibility by working on all forms of content and effectively making it work to your advantage.
This simply means suppose you search for any brand name or generic word on Google.com more than 6/10 times you will find one or more results from:
A) Wikipedia
B) Technorati
C) Del.icio.us
D) Blog Site
E) New Site
F) PR Site
G) Tags with that Keywords
H) Last but not the least from Vertical Engines (Images, Videos etc…)
Optimization must be done by closely monitoring the type of results displayed by search engines. For generic names or brand names it is very essential to have content online in all forms and media formats. This content must not only be optimized with keywords but also popularized by driving traffic by linking from main site, including popular tags, intelligently interlinking each other content.
Each media hosting your content has a potential to attract traffic and hence drive traffic to you website. Aggregate of traffic from all referral sources forms a signification chunk in your overall traffic to any website. Building the long tail of referral sites is very essential for every website.
Try to port your content in as many media formats, languages possible, which makes sense to business. Distribute this content to all possible publishing sites. Link to these content intelligently giving users access to all relevant content distributed and published online.
For example your business sells bicycles, you can do the following:
A) Create all possible useful textual content on bicycles and publish them online.
B) Publish Image of Bicycles online, upload on blogs, Flickr etc..
C) Videos of Bicycles on your site, Youtube, Video search engines.
D) Create Tags on technorati, del.icio.us etc.
E) Create blogs linking all of them. Link to wikipedia, swicki, rollyo, del.icio.us,
Some Optimization Tips for other Media Formats
A) Host Images in the same server; do not source it from other domain/server.
B) Do not have images of the size of wallpaper. Have smaller images with content covering around the image.
C) Use Stemmed Keywords/related words appropriately in Titles, Alts, Tags, Headings, Image Names, Video Names, Description content, Category Names, Urls without repeating the same word.
D) Keywords can be repeated in for proper names.
E) Give Location names wherever possible, Video Tags, Blog Titles, Image Description, Image Headings, Image Names, Anchor Texts etc.
F) Host Videos on Youtube, Google Videos. Give a link to your site in the Title or description of your Video. Include Location Names in description.
G) Use all possible keywords & location names as Tags in the Video.
H) Embed your Videos, Maps on Blogs, Website.
I) Create Custom Search Engines on Google, Swicki, Rollyo specific to a location. Include all you content from PR, Youtube, Websites, Blogs in Custom Search Engines etc.
J) Drive traffic to CSE, Swicki, by embedding in Blogs.
K) Regularly update Blogs & increase RSS subscriber count.
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I don’t know about SEO, but I once made a video and added a link to my pages into it. And I was surprised about the traffic on my site after that. Almost every 10 th viewer visited my pages.
hi this is my site name it provides information on Java,J2EE,Struts,EJB,
http://books4java.blogspot.com
Thank you for this – it is about the simplest explanation of link baiting strategy I’ve seen.
I’m curious about the “create blogs” suggestions, though – isn’t that a bit black hat? I mean, if Google were to touch up the algo with instructions to note if the same blogs were all sending links to the same sites, wouldn’t that eventually cause more problems?
What can be the new methods for promoting Mortgage sites, tell me how can finance and mortgage sites be promoted in a new way..
How can traditional ecommerce sites like Ebay perform SEO with other formats such as Videos, Images, eetc…All they have is products listed & they are not going to change their site anytime in near future
How can you optimize your article for Wikipedia, Wikipedia does not allow you to post commercial, advertising material, then how is possible for you to get entries in Wikipedia.
Looks like the author is not answering any of your comments guys
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http://reallovedoc.blogspot.com
On Wikipedia you need to create a neutral articles about your industry and field.
However sites like Ebay can ask users to upload videos of their products, Upload Images of various sizes. similarly Audio content of the products can be uploaded. These Videos/Audio files can be made crawlable to search engine bots. They can also be uploaded on Youtube, giving a link to product page from inside the description as well as stating in the Video itself.
Creating Blogs is not black hat.. spamming in blogs in blackhat. duplicating content is blackhat.
Nothing is black hat if you providing genuine useful content to users and helping them navigate more content easily.
Hope I have answered all questions. Please do comment if any…
sending out gadgets is the best way to market your products however if it uses iframe then link from gadget may be not considered as link from external site.
Optimizing by Images, Affiliates, Videos, Gadgets is a very good way of promoting but requires a big effort from backend to get the content prepared in that format..
how can good affiliate program be a good link building excersie…. can affiliate and link building be worked together
SEO Link exchange still works ….I still get tons of mails asking for link exchange… this means either it still working or people are outdated
How do you get backlinks from wikipedia it does not count anyways as they install a no follow..
Also links from blogs are really useful..
the critical issue in SEO is creation of Good Content and Getting good links either by submissions or link exchange
[...] need to market & optimize [...]
Get listings in classified sites and get rankings for your website
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As a Newbie, I am always searching online for articles that can help me. Thank you
Nice post! GA is also my biggest earning. However, it?s not a much.
Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…
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This is classical in terms of SEO. Nada seems to bother on it than that!
Dramatic commentary about search engines. I’m honestly dumbfounded that it has not been told before.
i was starting to presume i might possibly be the sole man or women who cared about this, at the least currently i realize im not mad
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Way too old school but still really works!