Some points comparing SEO & PR which to my opinion has a lot of similarity
1) Search Engine Optimization is technique which is optimize your website for gaining better visibility or ranking in search engines.
2) SEO is free of cost
3) SEO is more of promoting web content. Involves a lot of working on your content.
4) SEO can be done in-house or through an Agency
5) SEO involves making your online content richer with keywords
6) Search engine optimization also involves techniques to promote every event, news about your company so as to be gain online visibility.
7) SEO requires lot of linking which again requires you to get in touch with other websites and build relationships
In SEO there is a simple rule you do not know what you do not know.
9) Getting high visibility always require hard work, knowledge and perseverance.
10) Last but not the least SEO has no direct measurable results.
11) Right SEO can get you brand promotion.
12) If you can do SEO right your site can get promoted by itself.
13) SEO involves constant analysis of how search engines & users view your website
14) SEO involves constant analysis of how your competitors are placed against you on search engines.
Similar comparison of above point’s vis-à-vis Public Relations (PR). I am not very good about knowing what PR is about, however do comment me on if I am wrong somewhere.
1) PR involves always working on your content that offline media picks up about you.
2) Right PR can get your free publicity.
3) PR also involves constant check of what your competitors are saying
4) PR adds to your brand value.
5) PR also cannot give you direct measurable results on increase in awareness, traffic etc.
6) PR also involves constant monitoring of how the media looks at your company.
7) PR equally requires hard work, knowledge & perseverance. No shortcuts to gaining success.
PR involves publicizing and taking leverage of every possible event, news about your company and industry.
9) PR also requires maintaining relationships with other network companies to provide positive support to your standing.
10) PR is done mostly through an Agency
11) PR is more of promoting web content. Involves a lot of working on your content.
These are just few points however SEO involves a lot of technical knowledge and know-how and analyzing how search engines rank websites. Also SEO involves optimizing different forms of content such as video content, news content, Image content, to respective media like video search engines, news search engines, Image search engines etc..
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