Competition Link Marketing Analysis
Google is the first search engine which added value to a link given on a website for assessing the worthiness of a web page. This was the key philosophy in developing its Page Rank algorithm. It was able to identify the interconnectivity through different links connecting millions of web-pages across Internet, thereby giving a value to every web page.
Most online businesses which operate online perform competitive intelligence analysis tracking competitor products, websites, traffic through various tools available both free & paid.
There are very few companies which analyze the link structure of competitor websites. In an offline scenario, a company is always aware of its competitor’s reach & various business links.
Competitive Link Analysis
This is actually a process of identifying various websites which link to your competitor’s website. Analyzing these websites based
A) Theme of Content containing the link
B) Freshness of links,
C) Frequency of new link addition,
D) Number of links from each domain
E) Network Structure of Links
Advantage of Link Analysis
A) Insight into Competitors’ Online Strategies
B) Complete picture of some sources of traffic of competitor’s sites, referral traffic.
C) Competitors Business Links, Business Partners, Online Alliances.
D) Get insight into competitors’ online promotional activities.
E) Find out why your competitor is ranking in Organic Search?
F) Identify new methods of Content Promotion,
G) Find new forums, answers programs where your target audience is active.
H) Find sites which are mostly talking about your industry, business.
I) Include these links in Custom Search Engines, so that you perform niche search or filtered sample size to perform your search.
Tools Required for Link Analysis
Build software which can find backlinks of any website,
a. Retrieve content from webpages that contains the link. Like Title Tags,
b. Compare different Urls.
c. Group Urls based in Location, IP addresses, theme of content.
d. Get Page Rank of the Urls,
e. Categorize Urls based on Domain names, Org sites, education sites. Etc.
f. Categorize Urls Based on number of pages present on that domain, i.e group urls based on small sites, big sites.
g. Ability to split Urls to extract just domain names.
h. Filter domain names, unwanted Urls.
i. Given a Keyword or a Phrase, your software should be able to find maximum occurrences of this phrase on these set of links, as anchor, as content.
Read my further posts on link analysis …..
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LavaLinx said,
July 13, 2007 @ 2:48 pm
Managing link trades is essential to any link building project. With LavaLinx you can facilitate and manage reciprocal, triangle and parallel link trades. If you’re into SEO and you haven’t heard of LavaLinx, you’d better check it out before your competitors do.
klaus said,
July 14, 2007 @ 6:13 pm
When ranking search results, do google and yahoo take into account the path and html file name? I’m adding new copyrighted content for publishers and artists. I’ve decided to make the content into static html. The content is stored in a DB. I was wondering whether I should place and name the static html according to the DB’s identification, or the actual publisher and artist name. For example, for publisher ID 1 and artist ID 5, which gets better ranking
1- URL http://www.mycompany.com /new/publisher/ 1/5/index7.html
or
2- URL http://www.mycompany.com /new/ publisher/ XYZStudios/ I_AM_A_FAMOUS_ARTIST/ page7.html
Praveen said,
July 15, 2007 @ 12:15 am
You can use http://www.mycompany.com / XYZStudios/ I_AM_A_FAMOUS_ARTIST/ page7.html
No need to add publisher, New classification in Url, you can maintain that in the site.
Or other way is rewrite Urls as in
http://www.mycompany.com / XYZStudios-FAMOUS-ARTIST-1.html
http://www.mycompany.com / XYZStudios-FAMOUS-ARTIST-2.html
Praveen said,
August 9, 2007 @ 9:47 am
Hello,
The basic methodology to be used is, Google has indexed almost all popular portals of the web, in fact a some billion pages on internet.
A) Taking this sample size you can run queries on Google’s data base to generate list of web-pages which contain the links of your competitor website.
B) Once this is done, you can extract the content from each of the web-pages
C) Run a sorter, parser, to extract the right data you need from these pages.
D) Run the program in loop to find back links of those pages which link to your competitor domain.
E) Never stop with back links, even find Forward links (Outgoing)
G) Stop at 2nd level.
datindxhw said,
August 27, 2007 @ 12:07 am
Yahoo Displays only 1000 links beyond which it is not manually possible to Query Yahoo, may be through APIs you can get past that
datindvat said,
August 28, 2007 @ 11:27 am
You can get as any links and pages from yahoo index or google index if you query them intelligently…
free tattoo designs said,
November 18, 2007 @ 6:06 pm
You need to be very intelligent to get details from google…
picturesImages said,
December 2, 2007 @ 9:55 pm
MSN does not provide you that kind of data… such has link analysis
fieldlinks said,
December 3, 2007 @ 7:18 am
this is very helpful in Link exchange and one-way link building
classylinks said,
December 12, 2007 @ 9:29 am
SEO & Link Building always requires querying Yahoo, Google.com for competition analysis…
link analysis said,
December 15, 2007 @ 4:57 pm
There are automated softwares which query Google, Yahoo with APIs for information… this is possbie with softwares such as Webceo, SEOlite.. etc..
LinkBuilding said,
December 20, 2007 @ 1:58 pm
You can build links but sending out links in comments in Blogs.. but be relevant to the post….
competition marketing said,
December 20, 2007 @ 7:16 pm
COmScore and compete are giving away search marketing intelligence….
competitionlinks said,
December 25, 2007 @ 3:45 am
Adcenter from Microsoft is offering some very good tools for finding demographic, psychographic profile of users and competition keyword list