Praveen: Analytics SEO SEM Online Marketing

The Indian Online Industry is not even a decade old, that is the reason why people who are holding top positions in Online industry today are from related fields like advertising, Marketing, IT, Technology etc…

There a lot of companies/agencies into online business in India, who are looking to hire people with experience more than the company age or even industry age!

Due to high growth rate & success of existing online companies, new companies have emerged with backing of good VC funding. This has resulted in growth in demand for manpower in online industry both from small companies to large MNCs. This has particularly increased in past 3 years and tends to grow at this rate for few more years.

Online Marketing individuals are assessed on one or more of below marketing skills:

A) Search Engine Marketing

B) Display Media Buying/Media Planning

C) Search Engine Optimization

D) Web Analytics

E) Product Marketing

F) Content/Blog Writers

G) Account Management

There are various Job Boards which are exclusively meant for Online Jobs:

A) Alootechie Job Board,

B) Content Sutra Job Board

H) Internationally the Job Sites for Online Marketing are:

A) Online Marketing Jobs

B) Jobs in Search

C) Marketing Pilgrim

D) E-Consultancy.com

E) Craigslist.org

F) Indeed.com

G) Simplyhired.com

On popular Job sites you can use Keywords from above skills to get various job listings from online companies.

The jobseeker should have understanding of the company’s business before taking the decision of making a career move, more so in the online marketing industry. There can also be a lot of cases where there are high paying jobs available in the market, but you may not appreciate company environment & working style. When looking for jobs in startups or newly established Online Business, be sure that you believe in the company’s business model & vision before making a move.

The Major categories of Companies having presence in Online Industry are:

1) Indian Online Businesses

2) Successful Indian Offline Businesses with Online Presence

3) Indian Online Agencies,

4) BPOs, Web Based Services.

5) MNC online businesses with Indian Operations

Indian Online Businesses

These are companies, which are 100% functioning online. Their business model completely operates online. These companies have been started by Indians and mainly operated in India. There are companies which have back end support of a larger group like Reliance starting out Zapak.com, Yatra.com.

There are other companies who started as small startups and with good VC funding & experience these companies have been operating successfully online for a long duration. For example: Makemytrip.com.

Offline Businesses with Online Presence

There are lot of offline businesses who have been successful in their field of businesses are finding new markets, newer channels of finding & reaching their customers through online media. There is significant awareness among companies which have encouraged them to start their respective online divisions.

Many of the businesses are

A) Traditional newspaper & Print media sites.

(HT, Times, Express & more)

B) Banks and Financial Institutions,

(ICICI, HDFC, LIC and All Major Private Banks)

C) Shopping & Retail Businesses,

(Indiaplaza, Futurebazaar, Ebay, and more)

D) Travel & Tours Businesses.

(Travelguru, Yatra, Ixigo, Cleartrip.com, Makemytrip.com & more)

E) Academic Institutions such as career coaching & counseling.

F) Export & Import Trade Businesses.

Every Top player in above industry has significant online presence and has considerable business coming through online & Internet Media.

Online Agencies

These companies were started initially by single person or group of few people, with major business into providing services to other online companies or assist offline companies in online advertising. There are agencies that are into online marketing services business alone and there are offline ad agencies having a separate online marketing division.

There are Top Agencies such GroupM, Pinstorm, Mediaturf which serve all Top brands in India. There are other US agencies such as Tribal Fusion operating in India. Almost all top offline AD agencies now have a digital arm offering services in Online Advertising & Marketing Activities.

BPOs & Web Based Services

These are companies who operate like normal call centers, provide services to outsourced projects from clients across various countries. They might operate in Indian work timings or other geographic work timings.

There are Top companies such as WNS Global, Technovate, Fareportal, Cleartrip.com and many more.

MNC online businesses with Indian Operations

These are Top companies such as Google.com, Yahoo.com, MSN.com, AOL.com, who have setup their Indian Operations. These Companies are mainly looking for best Talent from Top colleges in India, and experienced people from other online companies.

You have to decide on what type of company and what role you would like to work in Online Industry. If you are job seeker in Online Industry, then all the best to your career! Don’t forget to keep reading my blog…

Copyright of this article is reserved by praveenkodur.com

Share This