Google is the first search engine which added value to a link given on a website for assessing the worthiness of a web page. This was the key philosophy in developing its Page Rank algorithm. It was able to identify the interconnectivity through different links connecting millions of web-pages across Internet, thereby [...]
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Selling SEO is a bad business model, since any business must have strong fundamentals. Businesses should be able to define finite parameters that affect its revenue, expenditure and therefore profit. And a considerable amount of control is expected of these businesses on these parameters.
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