PPC Traffic India
In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.
In display marketing the websites you advertise on, provide extensive details like quality of traffic on their website, as a part of media kit. For example information on user’s geography breakup, economic class break up, age group breakup, gender breakup etc. However search engines never provide such details to advertisers. At the max they give search volumes, competition volumes, estimated clicks for each keyword, geography and ofcourse the hot keyword trends in the market.
In countries like India, where Google market share is about 80% and with Alexa rank in Top 3, you can safely assume all demography of people browse Google.com.
The keywords driving traffic to your website can give a lot of information about the nature of audience present in that particular market.
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Group campaigns, adgroups based on theme, product.
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Target each set of keywords in each location, content, language, Ad Scheduling.
Let’s discuss with an example of shopping site. Assuming shopping site extensively advertise on all products, in each location separately. Just by looking at your campaigns, you can identify:
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The best performing location that generates traffic
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The best performing product for each location
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The least performing product for each location.
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Location wise serious buyers can be identified, Looking at Avg time spent for each campaign in Analytics,
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Time range with maximum activity on the site. Users are active from 8:00 am to 10:00 pm or throughout the day?
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Which product page has highest bounce rate? Look at Campaign/Adgroup wise Bounce rate.
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Which location has maximum repeat customers? Look at % New Visit for every campaign
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Judge the competition in the market. Competition in Market is directly proportional to competition in PPC bidding.
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Identify seasonal changes by change in traffic, location wise.
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For B2B products or High Value products, if majority of conversions take place from content network. Quality of users buying your products is quality of users browsing those content sites.
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Best location that generates maximum sales, you can do this if you set up E-Commerce Revenue Tracking in Google Analytics.
Your PPC Account can act as a pulse for your online business.
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Suresh Ahmed said,
August 9, 2007 @ 9:34 am
Hi
This tip is very useful, in creating Adwords campaigns at the initial stages, Any shopping site would greatly benefit out of this.
PrelKikam said,
August 17, 2007 @ 1:23 pm
Hello,
If I would like to know much traffic does my competition get through PPC, it is possible to determine.
The maximum spend on PPC by maintaining optimum ROI depends on business to business. Every business with a reliable campaign history can figure that out, also do remember that every year at-least 25% of keywords are new hence there is scope of always increasing your market.
Riemain said,
August 21, 2007 @ 3:35 am
Tried to give the in depth description
MasterFifas said,
August 30, 2007 @ 7:08 am
Landing Page design is a big Science in itself…
FunuGeresa said,
September 2, 2007 @ 12:25 pm
What about PPA Campaigns which cannot track IPs of the leads…
This constitutes to fraud…
GabarJuk said,
September 3, 2007 @ 5:09 am
The ROI of advertisers can be calculated based on amount of growth in Ad spend by advertisers… what do you guys think…
Furafared said,
September 4, 2007 @ 4:44 am
How to competitor ads on google.com…and also their bids..?
Trutesas said,
September 5, 2007 @ 4:30 pm
The growth of PPC Market in india has been tremendous..mainly due to popularity of search engines, internet usage, usefulness of search engines for users.
Tasadater said,
September 7, 2007 @ 2:12 pm
do you know where we can find good PPC training in India
Flilioer said,
September 8, 2007 @ 2:32 am
Can anybody share the maximum ROI that can be achieved on Google.com
Kasfasert said,
September 10, 2007 @ 6:28 am
What is the Avg CPC in Garment Industry…
How much does it cost to setup a PPC Campaign?
Yummiklep said,
September 11, 2007 @ 7:50 am
Hello
Is all the features mentioned by you above available or be done via Yahoo Search Marketing as well.. or is this specific to Google Alone…
Gammaneres said,
September 12, 2007 @ 12:38 pm
Hey what do think of the site payperclicksearchengines.com
Wasterfaster said,
September 17, 2007 @ 12:40 pm
Hello….
Search for Online Jobs in Bangalore on Google and find the Ad displayed form Google, Earn Extra Income etc…come on.. what has Google come to…
Apsdydrr said,
September 19, 2007 @ 6:14 pm
Pinstorm is one the Top companies in India in PPC, and online marketing.
targeted visitors said,
September 20, 2007 @ 12:19 am
targeted visitors
We are ever so pleased that you\’ve found this web page dealing with buy targeted traffic.
Wwqcpglx said,
September 23, 2007 @ 9:30 am
PPC bid management tools have really got a hit after the launch of Adwords editor…
Pmluscvy said,
September 23, 2007 @ 4:45 pm
SEO factors also play a good role in the landing page design such as H1, H2 tag, Image, Alt Tag, Title tag, amount of Content on the page and amount of sponsored content…
Qomhogns said,
September 24, 2007 @ 12:06 am
Few companies in India in PPC are Pinstorm, Communicate2, Dgmindia, Quasar Media, Interactive Avenues,
Lfwfzaop said,
September 24, 2007 @ 7:16 am
the best way PPC is Adwords Learning center.. only way to produce…
Knvfqokn said,
September 24, 2007 @ 9:01 pm
Google.com customer service is below satisfaction levels… for people around they might be leaders.
Nxookeya said,
September 25, 2007 @ 5:10 am
what is a transaction as per Google.com. In Adwords reporting there is feature called transaction. How can google calculate transaction?
Vyqkbzui said,
September 25, 2007 @ 1:48 pm
in Google Analytics you can set cookie time to be more or less than 30 minute
Bvvalkqj said,
September 25, 2007 @ 9:43 pm
Creating and Managing PPC Accounts requires skilled dedicated personnel
Yhcvjbxl said,
September 26, 2007 @ 5:19 am
SEO & PPC goes hand in hand .. u need to be good in both. not just in one
Vvtrajox said,
September 26, 2007 @ 9:02 pm
PPC Traffic is very seasonal for some industries …
Phlrdods said,
September 27, 2007 @ 12:09 pm
Regional Targeting in PPC ads is accurate to certain extent….
Bufuuroz said,
September 28, 2007 @ 11:09 am
How to get your PPC listing on Google Maps and Google Local
Sdvwvbqt said,
September 29, 2007 @ 3:02 am
wow.. your blog ranks for the term PPC India, PPC Marketing India
Ryaokwyd said,
September 30, 2007 @ 8:37 am
If brand name is most popular keyword in PPC account then most likely you offline efforts are more powerful than online efforts.
Obopyuqz said,
September 30, 2007 @ 4:08 pm
Beware there are so many spam emails and fraud clicks…
Gqiwoven said,
October 1, 2007 @ 2:57 pm
Using PPC as form advertising is very profitable…
Qpzzlntb said,
October 1, 2007 @ 10:22 pm
what are the accurate ways of measurement for performance by SEM agency
Qqybvnny said,
October 2, 2007 @ 9:54 pm
I do not believe Google Zeitgeist gives accurate keywords for high traffic… Since Google Trends sometimes says otherwise
Travel Keywords said,
October 3, 2007 @ 6:03 am
Top Travel keywords have prices more than Rs. 45.00 per click…
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PPCTrafficindia said,
October 5, 2007 @ 5:46 pm
PPC Traffic or SEM traffic is essential for every business in online industry…
Crowvhle said,
October 21, 2007 @ 11:12 am
The total spend on PPC or Search Engine Marketing in India is about Rupees 100 crores this year in India alone…this includes spend on Adwords, YSM, MSN and smaller search engines.
Customized Design Solutions said,
November 14, 2007 @ 10:22 am
Customized Design Solutions
I couldn’t understand some parts of this article, but it sounds interesting
Fzxrgrcl said,
November 24, 2007 @ 11:47 pm
Google has lots of offices in each country….for servicing..
Design Tips and Suggestions said,
November 25, 2007 @ 12:29 pm
Design Tips and Suggestions
I couldn’t understand some parts of this article, please discuss how to increase conversion rates..
Vtvszzzp said,
November 27, 2007 @ 6:44 pm
Google cannot work without Microsoft as Google needs excel for people to work on..
Dygykkdf said,
November 28, 2007 @ 3:49 am
The Excel now has tool which can generate keywords…
http://advertising.microsoft.com/advertising/adcenter_addin_register?s_CID=addinblog
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December 12, 2007 @ 5:46 am
When the Southland meets Tinseltown
As a movie junkie, nothing thrills me more than seeing the Southland on the big screen. When local sites are
Pay per click is effective but expensive: Get it free said,
December 12, 2007 @ 9:03 pm
Pay per click is effective but expensive: Get it free
It can frequently get hard to separate the good home based business work from the bad.
Idetrorce said,
December 15, 2007 @ 6:49 am
very interesting, but I don’t agree with you
Idetrorce
Advanced Adwords Learning Center, Adwords Tips, Help, PPC Tips, SEM Resources » Praveen:SEO,SEM,PPC,India said,
January 15, 2008 @ 1:06 pm
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yahoo search marketing said,
March 24, 2008 @ 9:07 am
yahoo search marketing…
Occasionally, you will become surprised by the mountainous supply of PPC material at your disposal….
John Cow said,
April 1, 2008 @ 3:32 pm
What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
John Cow said,
April 6, 2008 @ 2:16 pm
What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
read more … here http://www.asian-school.net/2008/04/01/making-thousands-with-stumbleupon/
b2b PPC leads said,
April 11, 2008 @ 4:21 pm
b2b leads…
Didn’t realise there was this type of information out there…
Internet Business Training Program said,
April 26, 2008 @ 9:00 pm
Internet Business Training Program…
Traffic generation is such an amazing topic that everyone who has an online business will want to know more about how to market their website….
Singapore Increase Web Traffic said,
May 15, 2008 @ 4:15 pm
Singapore Increase Web Traffic…
they do not compete in the auction against CPC or CPM- based ads….
vishwanath said,
July 30, 2008 @ 2:28 pm
Hi this is vishwanatha from Hyderabad i have 2 years exp in seo a little bit of ppc
basically i am from banglore ,i am planing to shift banglore ,pls inform if there is an openings thanking you …….
pay per click advertising said,
August 22, 2008 @ 5:01 am
pay per click advertising…
The term is used colloquially for any kind of Linkback. Many blogs have stopped using trackbacks because dealing with spam became too…
pay per click engine said,
August 24, 2008 @ 11:46 am
pay per click engine…
if you’d like to ask some one else how much they like this post i think the answer is goingto be.. very much, an original blog…
pay per click marketing said,
August 28, 2008 @ 5:02 am
pay per click marketing…
This is similar to comment spam but avoids some of the safeguards designed to stop the latter practice. As a result, TrackBack spam…
pay per click search engine said,
September 7, 2008 @ 12:23 am
pay per click search engine…
After reading this post, I am not sure I understand what you are trying to relate. Please expand on your thoughts a little more. Thanks…
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September 20, 2008 @ 8:56 am
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After reading this post, I am not sure I understand what you are trying to relate. Please expand on your thoughts a little more. Thanks…