PPC Traffic India
Jul/0761
In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.
In display marketing the websites you advertise on, provide extensive details like quality of traffic on their website, as a part of media kit. For example information on user’s geography breakup, economic class break up, age group breakup, gender breakup etc. However search engines never provide such details to advertisers. At the max they give search volumes, competition volumes, estimated clicks for each keyword, geography and ofcourse the hot keyword trends in the market.
In countries like India, where Google market share is about 80% and with Alexa rank in Top 3, you can safely assume all demography of people browse Google.com.
The keywords driving traffic to your website can give a lot of information about the nature of audience present in that particular market.
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Group campaigns, adgroups based on theme, product.
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Target each set of keywords in each location, content, language, Ad Scheduling.
Let’s discuss with an example of shopping site. Assuming shopping site extensively advertise on all products, in each location separately. Just by looking at your campaigns, you can identify:
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The best performing location that generates traffic
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The best performing product for each location
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The least performing product for each location.
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Location wise serious buyers can be identified, Looking at Avg time spent for each campaign in Analytics,
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Time range with maximum activity on the site. Users are active from 8:00 am to 10:00 pm or throughout the day?
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Which product page has highest bounce rate? Look at Campaign/Adgroup wise Bounce rate.
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Which location has maximum repeat customers? Look at % New Visit for every campaign
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Judge the competition in the market. Competition in Market is directly proportional to competition in PPC bidding.
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Identify seasonal changes by change in traffic, location wise.
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For B2B products or High Value products, if majority of conversions take place from content network. Quality of users buying your products is quality of users browsing those content sites.
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Best location that generates maximum sales, you can do this if you set up E-Commerce Revenue Tracking in Google Analytics.
Your PPC Account can act as a pulse for your online business.
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9:34 am on August 9th, 2007
Hi
This tip is very useful, in creating Adwords campaigns at the initial stages, Any shopping site would greatly benefit out of this.
1:23 pm on August 17th, 2007
Hello,
If I would like to know much traffic does my competition get through PPC, it is possible to determine.
The maximum spend on PPC by maintaining optimum ROI depends on business to business. Every business with a reliable campaign history can figure that out, also do remember that every year at-least 25% of keywords are new hence there is scope of always increasing your market.
3:35 am on August 21st, 2007
Tried to give the in depth description
7:08 am on August 30th, 2007
Landing Page design is a big Science in itself…
12:25 pm on September 2nd, 2007
What about PPA Campaigns which cannot track IPs of the leads…
This constitutes to fraud…
5:09 am on September 3rd, 2007
The ROI of advertisers can be calculated based on amount of growth in Ad spend by advertisers… what do you guys think…
4:44 am on September 4th, 2007
How to competitor ads on google.com…and also their bids..?
4:30 pm on September 5th, 2007
The growth of PPC Market in india has been tremendous..mainly due to popularity of search engines, internet usage, usefulness of search engines for users.
2:12 pm on September 7th, 2007
do you know where we can find good PPC training in India
2:32 am on September 8th, 2007
Can anybody share the maximum ROI that can be achieved on Google.com
6:28 am on September 10th, 2007
What is the Avg CPC in Garment Industry…
How much does it cost to setup a PPC Campaign?
7:50 am on September 11th, 2007
Hello
Is all the features mentioned by you above available or be done via Yahoo Search Marketing as well.. or is this specific to Google Alone…
12:38 pm on September 12th, 2007
Hey what do think of the site payperclicksearchengines.com
12:40 pm on September 17th, 2007
Hello….
Search for Online Jobs in Bangalore on Google and find the Ad displayed form Google, Earn Extra Income etc…come on.. what has Google come to…
6:14 pm on September 19th, 2007
Pinstorm is one the Top companies in India in PPC, and online marketing.
9:30 am on September 23rd, 2007
PPC bid management tools have really got a hit after the launch of Adwords editor…
4:45 pm on September 23rd, 2007
SEO factors also play a good role in the landing page design such as H1, H2 tag, Image, Alt Tag, Title tag, amount of Content on the page and amount of sponsored content…
12:06 am on September 24th, 2007
Few companies in India in PPC are Pinstorm, Communicate2, Dgmindia, Quasar Media, Interactive Avenues,
7:16 am on September 24th, 2007
the best way PPC is Adwords Learning center.. only way to produce…
9:01 pm on September 24th, 2007
Google.com customer service is below satisfaction levels… for people around they might be leaders.
5:10 am on September 25th, 2007
what is a transaction as per Google.com. In Adwords reporting there is feature called transaction. How can google calculate transaction?
1:48 pm on September 25th, 2007
in Google Analytics you can set cookie time to be more or less than 30 minute
9:43 pm on September 25th, 2007
Creating and Managing PPC Accounts requires skilled dedicated personnel
5:19 am on September 26th, 2007
SEO & PPC goes hand in hand .. u need to be good in both. not just in one
9:02 pm on September 26th, 2007
PPC Traffic is very seasonal for some industries …
12:09 pm on September 27th, 2007
Regional Targeting in PPC ads is accurate to certain extent….
11:09 am on September 28th, 2007
How to get your PPC listing on Google Maps and Google Local
3:02 am on September 29th, 2007
wow.. your blog ranks for the term PPC India, PPC Marketing India
8:37 am on September 30th, 2007
If brand name is most popular keyword in PPC account then most likely you offline efforts are more powerful than online efforts.
4:08 pm on September 30th, 2007
Beware there are so many spam emails and fraud clicks…
2:57 pm on October 1st, 2007
Using PPC as form advertising is very profitable…
10:22 pm on October 1st, 2007
what are the accurate ways of measurement for performance by SEM agency
9:54 pm on October 2nd, 2007
I do not believe Google Zeitgeist gives accurate keywords for high traffic… Since Google Trends sometimes says otherwise
6:03 am on October 3rd, 2007
Top Travel keywords have prices more than Rs. 45.00 per click…
12:11 am on October 4th, 2007
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11:12 am on October 21st, 2007
The total spend on PPC or Search Engine Marketing in India is about Rupees 100 crores this year in India alone…this includes spend on Adwords, YSM, MSN and smaller search engines.
11:47 pm on November 24th, 2007
Google has lots of offices in each country….for servicing..
6:44 pm on November 27th, 2007
Google cannot work without Microsoft as Google needs excel for people to work on..
3:49 am on November 28th, 2007
The Excel now has tool which can generate keywords…
http://advertising.microsoft.com/advertising/adcenter_addin_register?s_CID=addinblog
6:49 am on December 15th, 2007
very interesting, but I don’t agree with you
Idetrorce
3:32 pm on April 1st, 2008
What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
2:16 pm on April 6th, 2008
What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
read more … here http://www.asian-school.net/2008/04/01/making-thousands-with-stumbleupon/
2:28 pm on July 30th, 2008
Hi this is vishwanatha from Hyderabad i have 2 years exp in seo a little bit of ppc
basically i am from banglore ,i am planing to shift banglore ,pls inform if there is an openings thanking you …….