In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.
In display marketing the websites you advertise on, provide extensive details like quality of traffic on their website, as a part of media kit. For example information on user’s geography breakup, economic class break up, age group breakup, gender breakup etc. However search engines never provide such details to advertisers. At the max they give search volumes, competition volumes, estimated clicks for each keyword, geography and ofcourse the hot keyword trends in the market.
In countries like India, where Google market share is about 80% and with Alexa rank in Top 3, you can safely assume all demography of people browse Google.com.
The keywords driving traffic to your website can give a lot of information about the nature of audience present in that particular market.
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Group campaigns, adgroups based on theme, product.
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Target each set of keywords in each location, content, language, Ad Scheduling.
Let’s discuss with an example of shopping site. Assuming shopping site extensively advertise on all products, in each location separately. Just by looking at your campaigns, you can identify:
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The best performing location that generates traffic
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The best performing product for each location
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The least performing product for each location.
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Location wise serious buyers can be identified, Looking at Avg time spent for each campaign in Analytics,
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Time range with maximum activity on the site. Users are active from 8:00 am to 10:00 pm or throughout the day?
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Which product page has highest bounce rate? Look at Campaign/Adgroup wise Bounce rate.
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Which location has maximum repeat customers? Look at % New Visit for every campaign
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Judge the competition in the market. Competition in Market is directly proportional to competition in PPC bidding.
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Identify seasonal changes by change in traffic, location wise.
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For B2B products or High Value products, if majority of conversions take place from content network. Quality of users buying your products is quality of users browsing those content sites.
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Best location that generates maximum sales, you can do this if you set up E-Commerce Revenue Tracking in Google Analytics.
Your PPC Account can act as a pulse for your online business.
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Hi
This tip is very useful, in creating Adwords campaigns at the initial stages, Any shopping site would greatly benefit out of this.
Hello,
If I would like to know much traffic does my competition get through PPC, it is possible to determine.
The maximum spend on PPC by maintaining optimum ROI depends on business to business. Every business with a reliable campaign history can figure that out, also do remember that every year at-least 25% of keywords are new hence there is scope of always increasing your market.
Tried to give the in depth description
Landing Page design is a big Science in itself…
What about PPA Campaigns which cannot track IPs of the leads…
This constitutes to fraud…
The ROI of advertisers can be calculated based on amount of growth in Ad spend by advertisers… what do you guys think…
How to competitor ads on google.com…and also their bids..?
The growth of PPC Market in india has been tremendous..mainly due to popularity of search engines, internet usage, usefulness of search engines for users.
do you know where we can find good PPC training in India
Can anybody share the maximum ROI that can be achieved on Google.com
What is the Avg CPC in Garment Industry…
How much does it cost to setup a PPC Campaign?
Hello
Is all the features mentioned by you above available or be done via Yahoo Search Marketing as well.. or is this specific to Google Alone…
Hey what do think of the site payperclicksearchengines.com
Hello….
Search for Online Jobs in Bangalore on Google and find the Ad displayed form Google, Earn Extra Income etc…come on.. what has Google come to…
Pinstorm is one the Top companies in India in PPC, and online marketing.
targeted visitors
We are ever so pleased that you\’ve found this web page dealing with buy targeted traffic.
PPC bid management tools have really got a hit after the launch of Adwords editor…
SEO factors also play a good role in the landing page design such as H1, H2 tag, Image, Alt Tag, Title tag, amount of Content on the page and amount of sponsored content…
Few companies in India in PPC are Pinstorm, Communicate2, Dgmindia, Quasar Media, Interactive Avenues,
the best way PPC is Adwords Learning center.. only way to produce…
Google.com customer service is below satisfaction levels… for people around they might be leaders.
what is a transaction as per Google.com. In Adwords reporting there is feature called transaction. How can google calculate transaction?
in Google Analytics you can set cookie time to be more or less than 30 minute
Creating and Managing PPC Accounts requires skilled dedicated personnel
SEO & PPC goes hand in hand .. u need to be good in both. not just in one
PPC Traffic is very seasonal for some industries …
Regional Targeting in PPC ads is accurate to certain extent….
How to get your PPC listing on Google Maps and Google Local
wow.. your blog ranks for the term PPC India, PPC Marketing India
If brand name is most popular keyword in PPC account then most likely you offline efforts are more powerful than online efforts.
Beware there are so many spam emails and fraud clicks…
Using PPC as form advertising is very profitable…
what are the accurate ways of measurement for performance by SEM agency
I do not believe Google Zeitgeist gives accurate keywords for high traffic… Since Google Trends sometimes says otherwise
Top Travel keywords have prices more than Rs. 45.00 per click…
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PPC Traffic or SEM traffic is essential for every business in online industry…
The total spend on PPC or Search Engine Marketing in India is about Rupees 100 crores this year in India alone…this includes spend on Adwords, YSM, MSN and smaller search engines.
Customized Design Solutions
I couldn’t understand some parts of this article, but it sounds interesting
Google has lots of offices in each country….for servicing..
Design Tips and Suggestions
I couldn’t understand some parts of this article, please discuss how to increase conversion rates..
Google cannot work without Microsoft as Google needs excel for people to work on..
The Excel now has tool which can generate keywords…
http://advertising.microsoft.com/advertising/adcenter_addin_register?s_CID=addinblog
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yahoo search marketing…
Occasionally, you will become surprised by the mountainous supply of PPC material at your disposal….