In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.
In display marketing the websites you advertise on, provide extensive details like quality of traffic on their website, as a part of media kit. For example information on user’s geography breakup, economic class break up, age group breakup, gender breakup etc. However search engines never provide such details to advertisers. At the max they give search volumes, competition volumes, estimated clicks for each keyword, geography and ofcourse the hot keyword trends in the market.
In countries like India, where Google market share is about 80% and with Alexa rank in Top 3, you can safely assume all demography of people browse Google.com.
The keywords driving traffic to your website can give a lot of information about the nature of audience present in that particular market.
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Group campaigns, adgroups based on theme, product.
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Target each set of keywords in each location, content, language, Ad Scheduling.
Let’s discuss with an example of shopping site. Assuming shopping site extensively advertise on all products, in each location separately. Just by looking at your campaigns, you can identify:
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The best performing location that generates traffic
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The best performing product for each location
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The least performing product for each location.
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Location wise serious buyers can be identified, Looking at Avg time spent for each campaign in Analytics,
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Time range with maximum activity on the site. Users are active from 8:00 am to 10:00 pm or throughout the day?
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Which product page has highest bounce rate? Look at Campaign/Adgroup wise Bounce rate.
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Which location has maximum repeat customers? Look at % New Visit for every campaign
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Judge the competition in the market. Competition in Market is directly proportional to competition in PPC bidding.
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Identify seasonal changes by change in traffic, location wise.
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For B2B products or High Value products, if majority of conversions take place from content network. Quality of users buying your products is quality of users browsing those content sites.
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Best location that generates maximum sales, you can do this if you set up E-Commerce Revenue Tracking in Google Analytics.
Your PPC Account can act as a pulse for your online business.
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What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
What Is StumbleUpon?
StumbleUpon is a social network
in which people ?stumble? onto random websites at the click of a button. You can
easily submit your site and receive plenty of hits for free with StumbleUpon. If your website is popular enough, it could get steady traffic from StumbleUpon
over the course of months!
The fantastic thing about StumbleUpon as apposed to other sites like Reddit and Digg is that the user is randomly brought to your site, and won?t avoid your
site because of the title you made or the keywords you inputted. It is
completely blind to people?s natural reactions of what to click and what not to click, giving you traffic.
Okay, Great? So, how do I make money off of them?
read more … here http://www.asian-school.net/2008/04/01/making-thousands-with-stumbleupon/
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