Selling SEO is a bad business model, since any business must have strong fundamentals. Businesses should be able to define finite parameters that affect its revenue, expenditure and therefore profit. And a considerable amount of control is expected of these businesses on these parameters.
SEO is a field where parameters affecting the business model are more dynamic. Search Engine Optimization services offered by an agency to its clients has absolutely no control over Search Engine Algorithms, which ranks web pages in organic listings. Neither has it any full/part knowledge about its working.
Despite all this agencies across the world offer Search Engine Optimization services promising its clients higher ranking in Google search results, fully aware of the fact that Google itself cautions users on choosing SO services.
My idea about writing this post is about SEO Agencies how they can best sell services & operate ethically and businesses on whether or not choosing such a company if yes then how to do it?
SEO Agencies must act like any other Ad agency or a PR agency, they promise to work for your promote your brand online but do not take fully responsible for the result of the action/promotion.
2) Educate your clients about Search Engine Guidelines & process of SEO. They should be repetitive, if need to be emphasize on maintaining search engine friendly site.
3) Suggest/Work more on making the client content copies more appealing to the user.
4) Overlook every change made on the site to ensure high search engine crawl ability.
5) Evaluate the site on all commonly believed ranking factors
6) Any change you suggest on the site, educate the client first on why you are suggesting it.
7) Be transparent about your past clients, projects and method of working, such as explaining this activity would have high probability of generating this result.
Do not perform Link exchanges, use more Link baiting methods.
9) Communication is the key, keep informed about latest developments in your work.
10) Avoid spamming of all forms, Black Hat SEO and other unacceptable methods to boost rankings.
11) Avoid using software that queries Google, other search engines.
12) R&D and innovation is must need for every SEO company. They should have resources/manpower who constantly works on new methods & ways of promotion.
13) There are some SEO companies who have converted their SEO division into an assembly line production unit, every new SEO project is taken through same set of standard processes without any customization or knowledge input. All this in the name of ISO standardization. This is due to sheer lack of knowledge of Industry dynamics (environment). You must understand one size does not fit all.
SEO Client
Every Company having a website & can convert its online visitors into sales/revenue must think about SEO services at some point or the other. Organic traffic is highly targeted and gives higher ROI than any other online source of traffic. More over Organic traffic adds branding value to the company, for ranking top for branded terms, in addition to generating traffic.
Companies when choosing a SEO service provider must remember following things:
A) SEO results cannot be achieved overnight. It requires patience and hard work.
B) SEO can be done both in-house and outsourced to an agency.
C) In-house SEO will give you flexibility, Accountability and a person who understands your business and your company.
D) SEO agency may have the expertise but lack insight into your business, or may be unaware of your company processes. Also if you do not want your outsourced partner to make direct changes to your website, then co-ordination between your Tech departments is a key issue.
E) Get details of past work, previous clients.
F) Know about their mode of work or standard processes. Get to know if they use any SEO software
G) This is a single test for choosing SEO agency; find out how much of R&D, knowledge work, innovation or Human involvement is present in forming SEO strategies for your project.
H) Make sure they do not perform any spammy activities to artificially boost your rankings.
I) They should be ready to educate you, whenever & whatever necessary about SEO and processes.
J) Be Open to new suggestions/ideas which your SEO consultant may suggest. For example Flashy design, extensive facelift for the site may not convert into equivalent sales/revenue for the business. It may not make business sense to have a highly decorative website. Ordinary simple websites with great content can do a much better job of generating traffic, revenue, meeting ROI & brand value.
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Hi,
I work in the online Industry, SEO, SEM. Most agencies including the Top notch companies in India run Agency businesses like a shops.
I would like to add up some qualities of some/few agencies in India, this is 100% true.
1) No respect for people,
2) No training to staff,
3) Overload staff with work,
4) Pressure up marketing teams to get more projects.
5) Promise the moon to clients & under deliver.
6) Politics in departments
7) Underpay performers and staff
Be careful before joining any small companies.
Well written.
This is one very infirmative and instrumental article I have perused through recently. The author must have deep insight about the Internat marketing industry, esp. SEO.
The correlation b/w an AD agency with its SEO counterpart is also a nice comparison, though!
We (the readers) would love to know and read more your article in times to come.
Thanks and beasr regards.
Jaidip Dutta
It’s goodbye to Old school SEO
It’s goodbye to Old school SEO after new Google updates,? UK? it is no longer easy to spam Google, through Google Bowling…
This is the reason SEO companies are not able to charge money from Clients for Negative promotions..
However the honest way is Google Insulation which is to promote as many sites as you can ahead of competition..
What is the best selling point for SEO, how does a SEO Company Market SEO services….mainly by performing SEO themselves
Most SEO, SEM companies take freshers, 1 year experience from other industries into them as trainees or SEO executives…so people with no knowledge can get into this industry..
Search Engine Optimization is Organic promotion technique needs some skills and tactics…. very easy but looks difficult if you dont know
Attending SMX conferences and SMO and SEO discussions forums are essential as they provide both networking and knowledge sharing sessions..
SEM SEO marketing india means people selling, using, performing SEM SEO services in india.. how many companies are actually performing SEO SEM services
SEO people and marketing for SEO can be done majorly on forums, it is a good place to do SEO SEM marketing
[...] is very crucial to their success, targeted website content & marketing message is very crucial. Performing SEO for such websites needs extra attention [...]
[...] you are looking for some authentic information on SEO, Link Building, this is the right article. The information & advice written here is 100% [...]
SEO marketing is mostly done through Forums. Most agencies are online on forums to get clients and business
SEO Consultant Experience for 10 years
1) Start your search here to find professional search engine optimization companies. The SEO Consultants Directory
2) Stop Words are important for a SEO Copywriter to be aware of. When it comes to SEO Copywriting, it is always best to create usable and easily readable
3) The SEO Consultant must start with understanding the clients’ business and marketing goals to develop the strategy and approach for a winning SEO campaign
4) SEO-Consultant is an SEO consultant providing SEO services designed with the small business in mind.
5) SEO Consultant Services, The #1 UK source for Search Engine Optimisation Advice and SEO Consulting
6) Search engine optimisation services from Google seo consultant a UK based search engine optimisation consultant specialising in organic search
7) Search engine optimizer and seo consultant will improve your search engine presence. Contact for a site evaluation.
9) Internet Technology Architect and SEO Consultant. He’s the owner of a tech company that provides SEO services and head of a tech research division
10) Need an SEO expert who sees the bigger picture? Holistic SEO is where it’s at! You could have your very own SEO Consultant who is an extension of your team.
11) Fort Lauderdale, Florida, United States: SEO Consultant, Search Engine Marketing, Search Engine Optimization, Web Developer, and Web Sales
Internet Strategy and SEO Consulting Services from SEO Expertise. We have expertise in ethical SEO. We offer ethical search engine optimization,
Linkbaiting, Social Media, Online Marketing, and SEO Consulting.- Get hit by traffic
12) Search Engine Optimization Specialis is a professional SEO Consultant with 10 years of experience. Our approach is based on a proven
13) SEO consultancy. Our Google consultants offer affordable search engine optimisation and web design services in Newbury, Berkshire, Hampshire and Dorset UK
14) Search engine optimisation consultants you can trust (free site analysis), SEO friendly website design & business systems development.
15) SEO Services and SEO Consulting for Internet business marketing by one of the leading SEO theorists in the search engine optimization
16) seo consultant who implements ethical seo techniques for the websites in need of increasing their internet rankings
Business Process Outsourcing
India is the second highest populated country of the world. Surprisingly it has taken many years for us to recognize that this is not a curse but a blessing in disguise.
SEO in London
Due to a recent increase in the number of placements available, SEO is extending the application deadline for all internship programmes. 100% ethical search engine optimisation (optimization), pay per click advertising, mobile search marketing and Web 2.0 promotion services. London’s leading company.
How many SEO experts are there in Los angeles area, any idea..
Our Los Angeles Web Design Professionals can design, re-design and search engine optimize a web site tailored to your specifications.
We provide both SEO and Email Campaign services to enable your profile Internet Marketing.
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LSI SEO
Anybody knows what LSI is? I dont think any SEO company does LSI marketing.
Google and other search engines decided to try to go away from SEO and toward what is called LSI. LSI stands for Latent Semantic Indexing and …
The LSI SEO CMS engines we built mimic what we used to do manually to get big traffic. We automated all the dirty work for you. …
LSI is simply another technique. Google continually changes the way it indexes Web pages so if your current SEO company is not having much luck, …
I liked your post on LSI, I suppose in a sense I can’t knock LSI for SEO tools if I start with the premise that LSI on a basic level means word iterations. …
Hello, of course I came to visit your site and thanks for letting me know about it.
I just read this post and wanted to say it is full of number one resources. Some I am familiar with. For those who don’t know these other sites they are in for a treat as there is a lot to learn there.
The Internet is changing everything– how we communicate, get our news, play, and shop. And thanks to companies like GDI, how you make money– and where you make it– will never be the same again either.
SEO is practiced in India for more than 5 years now, but still it is at nascent stage as the industry is fragmented…
hey
Really nice tips!
will try to keep it in my mind
thanks!
Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…
Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?
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Impressive comment about SEO. I’m frankly astonished that this hasn’t been told before.
This is classical in terms of search engine optimization. Nothing seems to rag towards it compared to this.
One company know based in ludhiana is cyberframe solution. Very cheap behavior by owner and staff So please careful
Informative article that you have. I stumbled on a new one the other day. They look open for business, but very similar to linkedin.com with more of a social business directory look and feel. Nice thought out interface though. Located at SocialTerrain.com
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It’s going to be a while before we experience any CMS cloud offering from the likes of Oracle. Acquia have of late set up Drupal Gardens which is a cloud dependent function which appears very promising. There are a host of reasons why we are not running onto the cloud more promptly, the primary reason is organizational change where budgets and contracts are established and presented years for 3, 4 even 5 years. Come renewal time some customers are asking CMS in the cloud but then have to interpret some other matters such as integrating with CRM & other back office systems. I guess it will come about eventually.
I came to this page by searching Yahoo. I have found it quite interesting. Thank you for writing about this. I will have to come back here again!