Video Marketing Online
The need to market & optimize videos.
1) High traffic/Popularity on Video Sites such as Youtube.com, Google Videos, Daily Motion, AOL-cut, Yahoo Videos and other video search engines,
2) Availability & increase in usage of broadband internet in India.
3) Search Engines moving towards Universal Search.
4) Social Sites enable sharing and voting best videos.
5) Increase in traffic to Torrent sites and forums where people share videos
Ways to Market Video Content
Marketing & Optimization are 2 different terms, Marketing is creating new and optimization is refining the existing content. Marketing is mainly push, Optimization is pull.
Social Media including videos is a place where there is a very thin line between the two, both exist simultaneously. For example: Viral Marketing is both Push and Pull. Videos is also both Push and Pull. Advertisers need to push only to an extent beyond which pull has to take it forward.
1) Include Your Website Name inside your Video
2) Keep posting Videos Frequently
a) Post Videos about your Company, Investor Information.
a) Post videos on Product Usage
b) Post videos on Customer Testimonials
c) Post Videos on Training and Development Program
d) Informational B2B programs in your Videos
e) Awareness about your Industry
3) Upload Videos in all possible video search engines such as youtube etc.
4) Submit your Videos to Digg, Stumbleupon and other such content sites.
5) Embed Videos in your Blogs, Websites etc.
6) Give Links to all your videos in your sitemap
7) Give links to Videos from inside the content or article.
Include Digg this Button on webpages which embed videos
9) Include Keyword rich content, brand names in Titles, Descriptions of Videos around the Videos.
10) Include ror.xml Sitemap or podcast RSS feed and submit to google, yahoo and other search engines.
11) Ask Users to Post comments, this will add the content on the page.
12) Create a Textual version (SubTitles) of the video in all languages of your TA and embed in your blog
13) Give links of your sites which link to Youtube video, inside Youtube Video page.
14) The Page which embeds the Video in blog, website must have keyword in H1 tag as Heading.
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Sushil Kumar Mehta said,
August 9, 2007 @ 12:15 pm
Hi
Video Marketing is booming in India.. You can watch Illegal Videos at Google..
Find out here
http://www.nlpc.org/view.asp?action=viewArticle&aid=2082
Eric thompson said,
August 9, 2007 @ 12:36 pm
You content is best however,
You can find additional good material here at
http://www.hybridsem.com/blog/2007/07/01/list-of-video-sharing-sites-and-impact-of-video-marketing/
and over here
http://blog.michellemacphearson.com/video-marketing-for-free-traffic/
Rushi Vaid said,
August 12, 2007 @ 5:43 am
Hi
What about Video piracy, do you think companies allow their copyrighted video to be freely distributed and download able by everyone..
Most popular videos that get attracted is pirated videos, because they are free, the rest of the videos are basically viral, they serve nothing more than that.
How does online video help in meeting organizational objectives
Fotis said,
August 20, 2007 @ 10:36 pm
Nice!
Great Post on Video Marketing Online…
Fotis said,
August 21, 2007 @ 3:46 am
Cool!
But tell me… video marketing is serious business only after 2010, before that it is just in the form of viral …
Also.. in future my view is the line between text and video content will decrease.
Miltos said,
August 21, 2007 @ 7:30 am
Sorry
Video Marketing again is nothing but counterpart of TV Ads online ….
Panayiotis said,
August 21, 2007 @ 9:24 pm
Nice!
Titos said,
August 22, 2007 @ 9:21 am
Excellent Blog.. Thanks for all the info you provided..
Thrasyvoulos said,
August 22, 2007 @ 9:23 pm
Interesting Blog post…
Martinos said,
August 23, 2007 @ 8:01 am
Cool…great blog post
Demetrios said,
August 23, 2007 @ 10:59 am
Nice…but what is the market share of video content, video popularity…
Pavlos said,
August 23, 2007 @ 11:37 am
Cool…what kind of videos need to be promoted online…
Iannis said,
August 23, 2007 @ 12:51 pm
Nice
Dimitrios said,
August 23, 2007 @ 12:54 pm
Cool. Where do I get most popular information about marketing in india
Harrys said,
August 23, 2007 @ 8:57 pm
Cool…
George said,
August 23, 2007 @ 9:53 pm
interesting
Platon said,
August 24, 2007 @ 5:02 am
Cool!
Where can I find best videos all I one place, how does google rank in universal search. What is the criteria for ranking.
Agapios said,
August 24, 2007 @ 12:03 pm
Nice!
Waiting for your article on Web analysis …
Emmanuel said,
August 24, 2007 @ 12:11 pm
Excellent way to start promoting videos
Theodoros said,
August 24, 2007 @ 12:36 pm
The best article I have seen in years to come…
Eleftherios said,
August 24, 2007 @ 9:34 pm
interesting
Kosmas said,
August 24, 2007 @ 9:34 pm
Cool…Videos on Youtube generate traffic to my site
Gerasimos said,
August 24, 2007 @ 11:01 pm
Youtube Google video and couple of other video portals are strong the rest is just filling the spaces
Costa said,
August 25, 2007 @ 3:28 am
Interesting…
Video is a form of viral marketing
Spyridon said,
August 25, 2007 @ 11:29 am
interesting… Videos on Cars and automobiles is very essential…
Tassos said,
August 25, 2007 @ 6:09 pm
Sorry
but Videos are changin these days… more social and sharing happening…
Adamantios said,
August 25, 2007 @ 9:06 pm
Interesting…
Games and Videos are in close relation….
Constandinos said,
August 25, 2007 @ 11:01 pm
Nice…
People are mostly looking for pirated videos online
Giatas said,
August 26, 2007 @ 4:47 am
Nice…
Education videos are popular among children can be marketed and sold if they becomes cheaper than books
Dion said,
August 26, 2007 @ 6:57 am
Interesting…
But Short Videos can only be made popular and have more views
Stylianos said,
August 26, 2007 @ 7:01 am
Cool…
What is the use of outgoing links in video page on youtube…
Chrysostomos said,
August 26, 2007 @ 10:52 am
Cool.
Google and Youtube want seos to spam them and use them more because their pageviews increase drastically and therefore the revenue.. from advertising..
Stratis said,
August 27, 2007 @ 12:09 am
Nice…
nice way to promote articles….
Constandinos said,
August 27, 2007 @ 2:32 am
Nice
how is commenting on video sites useful for SEO
Evagelos said,
August 27, 2007 @ 4:42 am
Sorry
uploading your video is very essential… for increasing popularity…submissions
Prokopios said,
August 27, 2007 @ 6:29 am
Nice…
forum posting and video sharing are part of social media traffic….
Zaharias said,
August 27, 2007 @ 6:59 am
Cool….
youtube has started a language specfic content segmentation.,,
Hermes said,
August 27, 2007 @ 2:33 pm
Cool….
great video promotions… never thought of it
Achilleas said,
August 27, 2007 @ 9:59 pm
Nice.. article on Video Promotion thanks
Yannas said,
August 28, 2007 @ 12:04 am
Sorry
Going online with Video content is very good but where is the broadband in India, along with its usual tensions…
Ahmed said,
August 28, 2007 @ 4:15 am
Cool!..
I think 5 years down the line only youtube will be successful in the market
Demetris said,
August 28, 2007 @ 2:40 pm
interesting
See in Video content search engines cannot actually track the theme of the video and target ads on it
Thanasios said,
August 28, 2007 @ 10:25 pm
Nice!
Indians are one of the foremost in spamming and promoting websites
Stefanos said,
August 29, 2007 @ 6:48 pm
Nice!
Can we get a PR 7 site just by traffic…..without links
Zenon said,
August 29, 2007 @ 10:01 pm
Sorry
Blogging and blogs are the best ways to generate traffic…..to your videos
Doxiadis said,
August 30, 2007 @ 10:15 am
Cool…
Video piracy cannot be stopped on Internet…
Loukas said,
August 30, 2007 @ 1:08 pm
Cool!
There are video sites which organize videos better,,,,
Achilles said,
August 30, 2007 @ 1:29 pm
Interesting…
Videos can be marketed very well.. by linking to them and embedding links inside the videos…
Youtube offers links of websites linking to that video
Philippos said,
August 30, 2007 @ 2:56 pm
Nice…Cool post, you can also post a Video press release nowdays online…
Hippocrates said,
August 31, 2007 @ 2:08 am
Cool…post do keep writing such posts…
AoneVideos said,
November 30, 2007 @ 9:55 am
Categorizing Videos have significance since significant traffic to these sites find videos by browsing..
generic propecia said,
November 30, 2007 @ 6:14 pm
generic propecia
news.. Where are Video ads by Google.com… I cant see any…
advertising side effects said,
November 30, 2007 @ 6:24 pm
Adverising side effects
news
How about Advertising inside the video
blog said,
December 2, 2007 @ 7:03 am
greatings
exellent
Online Marketing Business said,
December 5, 2007 @ 4:30 pm
Online Marketing Business
I couldn’t understand some parts of this article, but it sounds interesting
rvyjadld said,
December 12, 2007 @ 3:51 am
The Video Search Marketing started by blinkx.tv is really advanced…
hotvideos said,
December 15, 2007 @ 12:03 pm
Most popular videos on youtube are funny and pirated… very few good ones which are shot by individuals have become popular
buy videos said,
December 15, 2007 @ 9:01 pm
Youtube has become a hot favorite Website only because of distributing Pirated Video Content
coolvideos said,
December 15, 2007 @ 9:03 pm
Funny and cool videos have high popularity
sk-rt.com said,
February 26, 2008 @ 3:22 am
Video Marketing Online, Video Optimization, Viral Promotion ……
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