Every Online Business, large or small has some few consistent sources of Online traffic to their website. Mainly the Direct Traffic, Sponsored Advertising Traffic and Organic Search Engine traffic.
The Long tail for Traffic Sources can be explained as:
A) Numerous Sources each generating smaller amount of targeted traffic.
B) Cumulatively form a significant percentage of overall traffic.
Advantage of Long tail traffic sources
A) Never be completely dependent on few sources of traffic. Never put all eggs in one basket.
B) Mitigate the risk due to competition & market dynamics.
C) Find New segment of target audience.
a. Forums, Social Networks, New Media formats also attract good amount of targeted traffic.
93% of IT professionals in US find social network helpful for professional solutions.
b. 60% of facebook users login daily.
c. It Industry spends more time in Social Media
How to develop a long tail of traffic sources
A) Optimize sites to support all types of users, media formats (Video, Images, Audio).
B) Do not ignore the needs of even a small percentage of users on your site.
C) Include features in your site for every new type of users as well. For example: Video/Audio/Image content users,
Why the effort?
A) People are increasingly using social media sites like del.icio.us, digg, facebook, answers etc.
B) Support your users to use your product on every social site.
B) Competition on newer traffic sources is less, so it is better to make the first move.
C) It is important to increase the length of the long tail.
D) It is also important to increase the width of the long tail.
D) Develop applications to like Blog, gadget, Facebook application, podcast subscription.
Using the Face Book example, which has more than 230% growth even in countries like India:
A) The idea behind making the site Open to developers was to increase the long tail of traffic.
B) Facebook now supports all type of users & all needs of users.
C) Even the need of small percentage of users to share Books is met by a Book application, which notifies people of best books and rates them. Face book car pool application, Face book Linkedin Application
D) Each application on facebook could have been a new profitable online business altogether.
E) Facebook’s is a collection of multiple brilliant ideas put in one single site. This has exploded the website, traffic, activity and popularity & brand value.
F) Every small & medium business can cash in traffic on Facebook by creating an innovative application for users. By giving freedom to external developers it has allowed them to create products for Facebook. These products meet the needs of even the smallest percentage of users on the site.
G) This is the biggest USP of facebook: satisfying the remote need of the smallest percentage of users with products developed by external developers who in turn get their brand promoted.
Overall Facebook wins by ensuring the long tail grows longer and wider.
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Hi,
This is the best explanation of facebook popularity, however there is saying that
Web2.0, Open source, user generated content, social network, Long tail advantage, great business model can make you a millionare…
Hello
This is achieved by meeting both long tail demand and long tail supply
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Great Blog… definitely worth the read…
Hi, nice very nice page..!
Good luck !
PS: do you listen Linkin Park ?
Great Info…How does any website.. generate a continuous flow of traffic
Long Tail traffic sources is best explained through the exponentially decreasing graph
Most Long tail traffic sources websites use methods that violates one form of standard norms..
Long Tail traffic comes with most innovate product and right amount of push marketing.
Every kind of marketing effort is essential…
Hi, nice very nice page..!
Face book’s biggest challenge is privacy…Which is also a problem with Google.com, let see how they tackle the situation/
Good luck !
Hi, nice very nice page..!
huge amount of spamming happens in social network sites…
Good luck !
PS: do you listen Linkin Park ?
The amount of fake profiles on internet is very huge… Orkut, Facebook, Myspace has minimum 10-15% or more duplicate/fake profiles.
Google coming with social networking aggregator dopplr.com
Getting Long tail Traffic for your website also needs active link building campaigns.
How can a website get long tail traffic which relies on internal content generation.. content generation is limited… getting long tail becomes evenmroe difficult
Where I can find good quality SEO firms?
Can anyone help me?
Long tail traffic from SEM campaigns are essential and must be generated….
Long tail traffic from SEM Campaigns genrally has to happen from huge list of non-competitive keywords which are not frequently searched. they form about 20% of overall traffic..
Long tail theory became more popular after Amazon’s success
social network sites has to get traffic only from word of mouth and product innovation…
Facebook is again getting into Targeted advertising like Google…maybe that will be the real revenue source
Facebook, Orkut, Wink, and other social media sites will open up with OpenSocial.. however Facebook will not be part of OpenSocial Framework…
OpenSocial is followed by Linkedin, Orkut and few other Top companies..
Content is Sliver, Community is Platinum…
Community targeted advertising is still in its infant stage
what do you think of the Content Management services.. will they fade out
GuyKawasaki writes a wonderful post on how facebook has evolved and insights into facebook marketing…
Google has still been able to come up with a remarkable product in social media market…
Hey,
This is a blog post of this week… good insight into the product and marketing in social media..
Hello,
Is this inspired by the Seth Godwin….
Very interesting… as always! Cheers from -Switzerland-.
Marketing is mainly communication and presentation
There are lost of social network site, not sure how they drive traffic
What is the concept of Web 3.0
all social networks must open up otherwise there is no fun….
Getting traffic from long tail traffic sources is more viral.
Long tail traffic comes from long tail keywords…..
Viral Marketing is not what you do… It is what your users do….
social network sites have to innovate otherwise die
Have you seen Adroll a adexchange social media site..
building widgets is very essential for developing in future…
News Sites always get ton of traffic…
You can get long tail traffic sources if you own a Forums and Answers network…
can facebook be successfull after opening the site..
Spamming in social networks are completely on a rise…whether it is orkut, facebook, people are spamming like crazy….it is not very easy to control or reduce spam and at the time… increase networking among people….
All UGC sites generate long tail traffic from Search Engines all they have to do is keep their SEO friendly…
Social networks are really not places for advertising unless they provide a high level of targeting
Facebook as created a ecosystem where every social network now has to rethink in terms of innovating.. it has changed the outlook…of webmasters in terms of designing the products for users
Web Analytics is the most upcoming field in the internet industry… it is very much at nascent stage and people are mixing SEO, SEM with analytics