Long Tail Traffic Sources
Every Online Business, large or small has some few consistent sources of Online traffic to their website. Mainly the Direct Traffic, Sponsored Advertising Traffic and Organic Search Engine traffic.
The Long tail for Traffic Sources can be explained as:
A) Numerous Sources each generating smaller amount of targeted traffic.
B) Cumulatively form a significant percentage of overall traffic.
Advantage of Long tail traffic sources
A) Never be completely dependent on few sources of traffic. Never put all eggs in one basket.
B) Mitigate the risk due to competition & market dynamics.
C) Find New segment of target audience.
a. Forums, Social Networks, New Media formats also attract good amount of targeted traffic.
93% of IT professionals in US find social network helpful for professional solutions.
b. 60% of facebook users login daily.
c. It Industry spends more time in Social Media
How to develop a long tail of traffic sources
A) Optimize sites to support all types of users, media formats (Video, Images, Audio).
B) Do not ignore the needs of even a small percentage of users on your site.
C) Include features in your site for every new type of users as well. For example: Video/Audio/Image content users,
Why the effort?
A) People are increasingly using social media sites like del.icio.us, digg, facebook, answers etc.
B) Support your users to use your product on every social site.
B) Competition on newer traffic sources is less, so it is better to make the first move.
C) It is important to increase the length of the long tail.
D) It is also important to increase the width of the long tail.
D) Develop applications to like Blog, gadget, Facebook application, podcast subscription.
Using the Face Book example, which has more than 230% growth even in countries like India:
A) The idea behind making the site Open to developers was to increase the long tail of traffic.
B) Facebook now supports all type of users & all needs of users.
C) Even the need of small percentage of users to share Books is met by a Book application, which notifies people of best books and rates them. Face book car pool application, Face book Linkedin Application
D) Each application on facebook could have been a new profitable online business altogether.
E) Facebook’s is a collection of multiple brilliant ideas put in one single site. This has exploded the website, traffic, activity and popularity & brand value.
F) Every small & medium business can cash in traffic on Facebook by creating an innovative application for users. By giving freedom to external developers it has allowed them to create products for Facebook. These products meet the needs of even the smallest percentage of users on the site.
G) This is the biggest USP of facebook: satisfying the remote need of the smallest percentage of users with products developed by external developers who in turn get their brand promoted.
Overall Facebook wins by ensuring the long tail grows longer and wider.
Copyright of this article is reserved by praveenkodur.com
Terry Wolf said,
August 11, 2007 @ 9:13 am
Hi,
This is the best explanation of facebook popularity, however there is saying that
Web2.0, Open source, user generated content, social network, Long tail advantage, great business model can make you a millionare…
Praveen said,
August 12, 2007 @ 12:59 am
Hello
This is achieved by meeting both long tail demand and long tail supply
PrelKikam said,
August 21, 2007 @ 3:58 pm
enter text? test, sorry
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TrefesasTT said,
August 22, 2007 @ 4:48 am
Great Blog… definitely worth the read…
Alesha said,
August 23, 2007 @ 11:12 am
Hi, nice very nice page..!
Good luck !
PS: do you listen Linkin Park ?
FufukilerI said,
August 23, 2007 @ 2:29 pm
Great Info…How does any website.. generate a continuous flow of traffic
Oleg said,
August 25, 2007 @ 1:41 am
Long Tail traffic sources is best explained through the exponentially decreasing graph
Lostikifas said,
August 25, 2007 @ 3:13 am
Most Long tail traffic sources websites use methods that violates one form of standard norms..
Olia said,
August 26, 2007 @ 10:30 pm
Long Tail traffic comes with most innovate product and right amount of push marketing.
Every kind of marketing effort is essential…
Savelea said,
August 28, 2007 @ 2:06 pm
Hi, nice very nice page..!
Face book’s biggest challenge is privacy…Which is also a problem with Google.com, let see how they tackle the situation/
Good luck !
Fall said,
August 31, 2007 @ 1:19 am
Hi, nice very nice page..!
huge amount of spamming happens in social network sites…
Good luck !
PS: do you listen Linkin Park ?
Johny said,
September 1, 2007 @ 12:15 pm
The amount of fake profiles on internet is very huge… Orkut, Facebook, Myspace has minimum 10-15% or more duplicate/fake profiles.
assqq said,
September 3, 2007 @ 11:22 am
Google coming with social networking aggregator dopplr.com
ronnyhammond said,
October 26, 2007 @ 11:30 pm
Getting Long tail Traffic for your website also needs active link building campaigns.
zlxhxmqd said,
November 3, 2007 @ 11:58 pm
How can a website get long tail traffic which relies on internal content generation.. content generation is limited… getting long tail becomes evenmroe difficult
Clervepew said,
November 9, 2007 @ 1:21 am
Where I can find good quality SEO firms?
Can anyone help me?
CooloCopunatt said,
November 9, 2007 @ 11:14 am
Long tail traffic from SEM campaigns are essential and must be generated….
Inaknondone said,
November 12, 2007 @ 5:35 pm
Long tail traffic from SEM Campaigns genrally has to happen from huge list of non-competitive keywords which are not frequently searched. they form about 20% of overall traffic..
Woockouts said,
November 13, 2007 @ 1:31 am
Long tail theory became more popular after Amazon’s success
Iconceare said,
November 14, 2007 @ 1:38 am
social network sites has to get traffic only from word of mouth and product innovation…
DurlAmumn said,
November 15, 2007 @ 10:05 pm
Facebook is again getting into Targeted advertising like Google…maybe that will be the real revenue source
Plearmakeld said,
November 17, 2007 @ 10:12 am
Facebook, Orkut, Wink, and other social media sites will open up with OpenSocial.. however Facebook will not be part of OpenSocial Framework…
bantiaddy said,
November 19, 2007 @ 12:10 am
OpenSocial is followed by Linkedin, Orkut and few other Top companies..
Stoostewalo said,
November 19, 2007 @ 9:30 pm
Content is Sliver, Community is Platinum…
AgogedahTed said,
November 19, 2007 @ 10:31 pm
Community targeted advertising is still in its infant stage
LiaicyLynccag said,
November 20, 2007 @ 9:32 pm
what do you think of the Content Management services.. will they fade out
NabbesAffelve said,
November 21, 2007 @ 1:51 pm
GuyKawasaki writes a wonderful post on how facebook has evolved and insights into facebook marketing…
SokPossetthew said,
November 22, 2007 @ 12:05 am
Google has still been able to come up with a remarkable product in social media market…
Test said,
November 25, 2007 @ 12:34 am
Hey,
This is a blog post of this week… good insight into the product and marketing in social media..
Test said,
November 25, 2007 @ 1:47 pm
Hello,
Is this inspired by the Seth Godwin….
training said,
November 25, 2007 @ 5:22 pm
Very interesting… as always! Cheers from -Switzerland-.
cqkgjytmwg said,
November 26, 2007 @ 4:19 pm
Marketing is mainly communication and presentation
MetriksFiop said,
December 1, 2007 @ 2:27 pm
There are lost of social network site, not sure how they drive traffic
UpMovied said,
December 3, 2007 @ 3:28 am
What is the concept of Web 3.0
Mritniyse said,
December 4, 2007 @ 8:19 pm
all social networks must open up otherwise there is no fun….
jejzufsjw said,
December 5, 2007 @ 12:55 am
Getting traffic from long tail traffic sources is more viral.
Angelfsfdc said,
December 5, 2007 @ 11:08 am
Long tail traffic comes from long tail keywords…..
Affoliicoge said,
December 6, 2007 @ 3:20 am
Viral Marketing is not what you do… It is what your users do….
Angeiznez said,
December 10, 2007 @ 8:15 am
social network sites have to innovate otherwise die
Natalinkas said,
December 12, 2007 @ 2:14 pm
Have you seen Adroll a adexchange social media site..
WidgetsWikia said,
December 14, 2007 @ 11:00 pm
building widgets is very essential for developing in future…
adderall and migraines said,
December 15, 2007 @ 7:06 pm
News Sites always get ton of traffic…
how do i get off percocet said,
December 15, 2007 @ 7:12 pm
You can get long tail traffic sources if you own a Forums and Answers network…
prespective... said,
December 15, 2007 @ 7:13 pm
can facebook be successfull after opening the site..
hyder said,
December 16, 2007 @ 7:15 pm
All UGC sites generate long tail traffic from Search Engines all they have to do is keep their SEO friendly…
sociallspam said,
December 16, 2007 @ 7:21 pm
Spamming in social networks are completely on a rise…whether it is orkut, facebook, people are spamming like crazy….it is not very easy to control or reduce spam and at the time… increase networking among people….
socialadvertising said,
December 17, 2007 @ 7:38 pm
Social networks are really not places for advertising unless they provide a high level of targeting
longtail said,
December 17, 2007 @ 7:40 pm
Facebook as created a ecosystem where every social network now has to rethink in terms of innovating.. it has changed the outlook…of webmasters in terms of designing the products for users
SEOlinks said,
December 17, 2007 @ 7:42 pm
Web Analytics is the most upcoming field in the internet industry… it is very much at nascent stage and people are mixing SEO, SEM with analytics