A normal website such as an e-commerce site, News & Events site, Travel site or a generic portal like Yahoo, the core of the website is a product/platform that is sold to people. A e-commerce site can act as platform to Buy/Sell/Trade, a Travel portal offers access to bookings, News & events portal provides information material.
In an Online Community or Social Network the focal point of the website/business is the user and user generated content. A social website generates reputation by the quality of users/user’s content present on the site just as a portal gains reputation by the quality of product offered to website users.
The core values for such websites are:
A) The focal point of the website is the user generated content and the user himself.
B) Quality of users/user generated content is the quality of the website
C) Users/Moderators can make or break your website
B) Use Product cleverly as a tool to attract right people to use the site and increase activity.
Types of Social Networks & Online Communities.
A) Forums
B) Groups
C) Book Marking Sites
D) Content Popularity Sites (Digg, etc)
E) Answers
F) Social Networking
G) Professional Networking
H) Specialty Search Engines (video, Photos) Like Youtube, Flickr.com
Traffic to Social Media Sites
B) Word of Mouth Marketing
i) Blogs
ii) Marketing on Other Social Network Sites (Facebook)
iii)Viral
iv)Link Baiting
C) Targeted PPC advertising (very small scale)
D) Product Offerings: This is basically generating gadgets, applications which can be used in external sites and help drive traffic to your website.
Traffic From Social Media Sites
It is true that you can receive huge amount of targeted traffic for Free from Social Networks, this is possible only if you can spend lot of time and effort in each of the social network.
It is important to build reputation on your profile in these sites to drive targeted traffic.
If your business receives good amount of traffic from other social network sites then you must be aware that traffic flow is not consistent over a period of time. There will be spikes in traffic graph from social network sites.
Social Media Marketing
Social Network is a place where users posts content (textual, video, other) about various topics under predefined categories. There is generally a moderator or an algorithm, which monitors activities and gives prominence to few stories/user generated content. Moderator also starts discussion or edits the thread on any topic.
A) Content is clearly divided into Communities, Categories or Tags
B) Tagging is very essential. Location & Keyword tagging are 2 main important tags
C) All pages to have static urls as the content posted by users can rank in Organic results.
D) The Title, Category Heading, Breadcrum trail, Number of Views of the content, Content Url and links in the content post are essential for organic ranking.
E) If right content is not getting exposure the moderator has to work to ensure they get maximum views. Bring them on Home Page or link from relevant other pages.
F) The features and tools must be designed to get right content on Top of user attention.
G) To know the value of social media site,
i) Find the top number of views for any content or category.
ii) Find the number of users on each category at any point of time
iii) What is the average posts per user on each category
iv) Find the top 20% of the users posting maximum posts/threads. The same goes to rating content as well.
H) Moderator/Algorithm must choose the Content, Urls to be placed in the home page of the site.
I) Sharing the content is very essential, Users should be able to share any content with their friends.
J) Having a Personalized and customizable user profile is very essential.
K) Rating of Users by different level of activity on the site is good feature.
L) User Voting on the content is important aspect of the website.
M) The best content or Top Viewed/Rated Content must be clearly highlighted.
N) Users could be stalked by other users. Send a Add a friend request to other users.
O) All the content on the site to be made available to search engine crawlers.
P) Link back or track back Urls are essential. giving a link to posts which link to this content.
Q) In Q & A, giving rating to answers, users, and choosing a best answer is very essential.
R) Commenting is another most important aspect of the Social network. Giving a comment on every post increases the overall content on that page, helps it rank better in site search as well as organic web search.
S) Sending personal messages to other users is an important feature.
T) The user profile must exist in unique static Url which can be shared, linked from elsewhere on the web.
U) RSS feeds of user generated content is important. Users must be able to subscribe to other user generated content.
V) Including a plugin code which can help embed user generated content into an external blog, website is a useful tool.
W) The website must be able to assess the semantic relevance of the content posted by user and associate a relevant category or a tag to it.
X) The content posted by user should be sent as feed to various other vertical search engines and meta search engines.
Y) Every location or geography must have unique domain and contain local content.
Z) On every content page there must be links to other similar content.
AA) Marking a content as favorite is essential.
AB) Generating Quality Traffic & exposing Quality content. Both are reciprocal, you need to expose quality content to users and search engines and hence attract quality users to site.
AC) Moderator must be experienced and very good in promoting the right content.
AD) Users must be able to Bulk edit and manage the content submitted by them.
AE) License for every content submitted is essential
AF) Giving a number on every element based on its activity is very essential.
i) Number of Views of a content.
ii) Number of Votes to a content or answer.
iii) Number to every user based on his level of activity.
iv) Number of Comments on a content.
v) Number of Friends to each user.
vi) Number of webpages linking to each content.
vii) Number of categories, tags through which you can find this content.
viii) Number of Favorites for this content.Copyright of this article is reserved by praveenkodur.com
http://www.linkedin.com/ is the best professional networking site, such sites are different from other social sites although inherently they are the same..
There is too much of Social Networks everywhere and people are tried of signing up every where..
How does web analytics work in social networks
Organic SEO is the only effort required for promoting of forums etc…
Does blogs help in promoting social network sites… It is more of offline word of mouth promotion don’t you think
how can car sellers, used car sellers leverage the use of social networks
the best way to keep uptodate with friends is social networks. however this is at a cost of one’s privacy…
Orkut is coming up with targeting by community feature…
it is very difficult for business to target social network community audience unless the network site provides such targeting feature
social network media such as orkut is springing up like hot cakes … we already have hikut, gokut and many such clones out in the market…
social networks and web2.0 are not synonymous….
serious seo people take social media marketing very seriously..
SOCIAL media cartoon network will be the most succesfull… TRUST my WORDS
social network Orkut is the most used and abused site on Internet.
how about the list of top social media site in 2007
What are the key metrics to be monitored on Social Sites
The best social network is yet to come..Google is working on integrating all social networks
people use blogs to spam social network sites
what is the difference between social network site and social media site
Blogging really helps in promoting Social Networks.. optimizing for social networks is very essential…as future SEO strategy…
Techtribe is a blend of both social networking site and professional networking site for technology related issues….
creating powerful profiles in Digg, Stumbleupon, Facebook is the key to generating traffic from social media sites
how is digg different from facebook
web site visitors
It is legitimate that obtaining precise information on this subject can be difficult.
social network criminals are coming of age these days
http://www.reversefunnelriches.com
People dig up news on topics such as this for different motives.
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I couldn’t understand some parts of this article, but it sounds interesting
social media does not exist for long it is just few years….unless they innovate
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As wiki solution related topics continue to increase in popularity, there will be a higher number of locations to learn more about this important matter.
Nice articles….. Its very helpful for every seos..
:-praveen
Social networking is the new phenomina on the internet. Now new generation social networking sites offer get paid for all activities like write blog, upload photos, videos etc. This is so great!
social sites for music and mp3 downloads will be good..
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Unfortunately, they will also have very little body.
Online and Offline Promotion
I couldn’t understand some parts of this article, but it sounds interesting
I’d prefer reading your findings and comments in french, but my knowledge of your languange is far too week. I’ll certainly try to better that fact some day. As I don’t know anyting about the story from other sources, I cannot judge as to the correctness of your summary. From the pure tune of your post, I’ll conclude that it is as factual as is possible.
I’m sure happy to see someone tackle the language barrier to inform about things going on in the french speaking sphere.
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Man, your mind fascinates me. Thanks again for sharing.
Social media optimization
In the last few years search engine has become an important tool for online
business but now a day’s Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book
markings.
Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.
Some point should be included in social media optimization
• Know how to target your audience
• create content
• create a SMO strategy
• Book marking and tagging
• increase your link ability
• SMO should be a continuous process
Some of the popular social book marking sites
* blue dot
* bookmarksync
* del.icio.us
* citeulike
* connotea
* digg
* diigo
* furl
* givealink.org
* linkwad
* ma.gnolia
* my web
* mixx
* netvouz
* newsvine
* propeller.com
* reddit
* simpy
* sitebar
* stumbleupon
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