Archive for September, 2007

Learn SEO, Link Building in 60 minutes

September 23, 2007 at 7:17 am · Filed under Google, Linking Strategies, Search Engine Optimization, Yahoo

If you are looking for some authentic information on SEO, Link Building, this is the right article. The information & advice written here is 100% accurate and can be implemented without second thoughts. This is a SEO, Link Building Advice given by Google, Yahoo themselves.

Google, Yahoo has come a long way from the days it used ignore webmasters when Google started out to helping webmasters/site owners with optimizing websites. Google has created a special channel of communication with webmasters/site owners for helping them design search engine friendly websites to make information available to users easily.

Link Building

Google clarifies Link exchange is fine as long as it does not look excessive and spam. This means the link exchange schemes & programs deliberately increasing links in attempt to achieve ranking is bad. Buying and selling links is bad. Any marketing done excessively is bad for websites. The discussion on this on webmasterworld can be found over here. Google in its Webmaster guidelines had stated that any link exchanges schemes, buying, selling links are not good for website rankings. As per Google the links are editorial votes to webpages and have to given naturally to add value to visitor.

A) Google introduces Paid Link Reporting service, find mattcutts story over here and here. Link selling sites loose the ability to transfer PageRank.

B) Google Introduces No-Follow attribute

C) Link Building with Google Bookmarks

D) Link Baiting Advice by Google & by MattCutts

Search Engine Optimization

Search Engines are interested in providing rich, useful & relevant content to end users. This can happen only when site owners publish rich content & design a search engine friendly site.

Search engines would want to index all the content provided by site owners. It is therefore in their Business Interest to help webmasters provide more content to search engines. Search Engines therefore encourage webmasters to publish more content online both quality & quantity.

Website owners are looking to drive traffic from Search Engines by optimizing websites. Search Engines are looking to provide relevant, quality results to end users. Therefore it is a Win-Win solution for both. The only glitch is Spam.. Spam is defined as any activity where this equation is disturbed.

Search Engine spam is defined as any activity by website owner which is in the business interest of webmaster but not in business interest of Search Engine. However there is no such thing as “Webmaster Spam” when the site owner’s business interest is not protected by search engines.

SEO Tips by Google

Some of the active channels the information & Tools online are:

A) Google Webmaster Central

B) Google Webmaster Discussion Group

C) Google Sitemaps


SEO Tips by Yahoo

Yahoo.com also offers extensive help and awareness program for webmasters for optimizing websites for higher ranking on search engines. In some areas like Dynamic Url rewriting they offer more advanced help than Google.com


Web Master Tools offered by Yahoo

1) Yahoo Site EXplorer

2) Yahoo Search Blog

This is an article which is worth bookmarking for all SEO, SEM Managers, as the resources listed has to be referred by everyone in this field.

The golden fact is everyone (Search Marketing world) is aware of it but very very few people have the patience to constantly observe & learn for maintaining their website rankings on Top of Search Engines.

Copyright of this Article is reserved by praveenkodur.com

Share This

Comments (18)

Web Analytics for Business Optimization

September 6, 2007 at 12:25 pm · Filed under Web Analytics

Analytics is a system that gives data about your site. Information has to be interpreted from that data. This Information acts as an aid is decision making.

Analysis of Analytics data begins with a given underlining problem or a query.


Avinash Kaushik’s blog, which contains wealth of Web analytics information, is a must read for every one in this field.

1) Identify the objective of analysis. Define the problem.

A) To Improve Campaign Performance

i) How to increase conversion rates

ii) Which pages have higher pageviews, lower bounce rates and why?

iii) Which geolocation, keywords bring most loyal visitors?

iv) Can you retarget your new users?

v) Which referral sites gives low cost per acquisition? why?

B) Where to spend more money?

C) Where to reduce spends?

D) Which content/product is highly popular? Why?

E) Do you need to add more content, if yes, how often? which category of content?

F) Why is my market share going down?

2) Segmentation of Users: Divide your users into different segments based on your business objectives

A) Identifying visitors based on amount of time they spend on your site

B) Identify users based on length of time on site.

C) Identifying users based on frequency of visits to your site

D) Identifying users based on depth of visits/ number of pages viewed

E) Identifying users by repeat purchases on your site

F) Identifying users by gender

F) Identifying users by geo-location

G) Identifying users by value of purchase on your site.

H) Any additional segment valuable to your website.


Determine the segments most critical to your business, you may also give weights to each segment, for example returning visitors who visit once every 2 days may be the most critical segment for your website. You should be able to find data on above segments and cross-segments.

In a travel site may be returning visitors every month making a purchase may be very valuable. In a shopping site a new or returning visitors who visit more than one page on the site may be more valuable than returning visitors browsing just one page. In an Adsense site the important metric to be looked into is the depth of each visit irrespective of visitor being new or returning.

Based on your business, you need to segment the group of visitors to be monitored for better targeting of your marketing communication.

3) Segmentation of your Market. Based on your competition, quality of users on the site, determine various segments useful for business.

A) Segmentation based on Product Demand.

B) Segmentation on seasonal factors

C) Segmentation based on competition on certain product, geolocation, service.

Web Analytics is used for below main purposes.

  1. To keep a watch on regular Metrics of the site on a day-to-day basis.
  2. Provide required information to Marketing Team, and other teams.
    1. To increase performance of Online Marketing Campaigns
    2. To identify, segment users visiting your site.
    3. Traffic Sources and amount of marketing effort needed on each medium
    4. Identifying medium for each segment.
  3. To find evidence for occurrence of particular event/action. To help in creating better content in the website.
    1. Identify geo location of each segment of users visiting your site.
    2. Identifying content viewed by each segment of users.
    3. By identifying Top exit pages, Top bounce rate on pages.
    4. Average Time spent by users in each page.

Segment Visitors based on the value they provide to your business, then create Goals and work to attaining those goals along with strong measurement techniques.
Identify visitors who are valuable and loyal, customize services for them…

Find out which content on your site these each segment of visitors actually view and how long.

1) Understand the needs of your users’ who visit your website.
A) Understand the needs of each segment of users..
B) Determine the content each of your segment browses
C) Even remote need of small percentage of users must not be ignored. It might help you in creating new products which could get more such visitors back to your site.

2) Provide required information to Marketing Team, and other teams before finalizing strategies.
This would help them assess the amount of effort required on external advertising and internal optimization. Read more about Marketing ROI on Avinash’s Blog.

If you would like to grow your visitors by 100%, then push marketing can do it by 20% & pull marketing can get you remaining 80%.

Reading some of the Best Web Analytics Blogs is must read for anyone in this field, some of them are:

1) Web Analytics Demystified
2) Conversion Rater
3) Occam’s Razor
3) Web Metrics Guru
4) Analytics Guide

End of Article …………….

Copyright of this article reserved by praveenkodur.com.

Share This

Comments (28)

Close
E-mail It