Advanced Adwords Learning Center
Oct/0757
Advertisers and agencies in Search Engine Marketing Industry all over the world practice various methods of optimization on their Accounts. Few people share their knowledge for the benefit of others and community. The Inside Adwords Blog continously updates useful information for Advertisers to help achieve their ROI. Below are some of my favourite resources which share tips and knowledge on Adwords Account Management.
Optimization Tips from Adwords Team
Adwords 101 : Part 1
Adwords Optimization - Assesing your Website
Adwords Optimization - Account Structure
Adwords Optimization - Keyword Basics
Adwords Optimization - Beyond Keyword Basics
Adwords Optimization - Ad Text Optimization
Google’s Help on Dynamic Keyword Insertion , is a must read for large advertisers
Other Adwords optimization resources shared by various advertisers around the world..
A) 32 Very Good Useful Tips on Adwords : This is list of Top tips put in one document. 13 calls to action verbiage ideas: Browse our store, Submit Your RFP (RFI), See our client list, Free Shipping, Order today, ship tonight. Download our brochure, Free Consultation, Free demo, Free quote, Free Report, Start now, Call 24/7.
B) Google’s Expanded Broad Match : Find out What is Google’s Expanded Broad Match, why google displays ads after remembering previous searches, how to test it?
C) Protecting from Expanded Broad Match : How to prevent from showing in expanded broad match.
D) Reaching Local Auidence : If you are a local business looking to reach local audience, then this can be helpful.
E) Using Video Ads in Adwords : Explaining the usage of Video Ads in Adwords Account.
F) Know about Placement Performance Report : The new feature Placement Performance Report greatly helps in getting insights into the account and performance in content network. Find out how to use it.
G) Search Query Performance Report : Search query reports generates keywords which have actually been searched on google to reach your website. This would help in generating negative keywords, additional potential traffic/profit keywords .
H) Adwords for Auto Sites/Forums : Find out how to manage adwords accounts in Auto Sites and Forums.
I) Top 10 Mistakes to Avoid in Adwords Account : What not to do & How not to manage your Adwords Accounts.
J) Tips to pay less and get more : Simple tips to optimize your account to spend less on adwords. You can also read the 5 Tips for Spending less on Adwords.
K) Adwords Expert Tips & Techniques: How new developments affect the adwords account management
L) Optimizing PPC Campaigns for B2B Businesses
M) Landing Page Optimization : 10 Tips you should never forget on optimizing landing pages.
N) Best way to generate PPC TRaffic and perform PPC Marketing
Small Changes to Ads which can boost your CTR
There are various small changes that can be made to adword Ad Text which can boost your CTR way above the competitors. You can find the exhaustive list on various blogs, Some of them are given below:
- Adding … in description Increases CTR: A test points out that adding 3 dots … at the end of the description line 2 will increase the CTR of the Ad.
- Plural & Singular : Small changes from singular to plural can boost your CTR
- Speaking to User as 1st Party : Using phrases like You Will Get can sometimes lead to higher CTR. Addressing the user directly as 1st person will help you boost CTR.
Few Adwords Tips for Beginners starting out on Advertising Online:
- How to Get Started with Adwords
- 8 Tips for Advertising Online :
- Broad, Extact, Phrase Match :
- Adwords Tip for Beginners :
- Good Tips for PPC Starters:
You must watch the 2 hour Video on Perry Marshall Talking About Adwords.
Read a comprehensive description on how to test A/B testing of Text Ads, Landing Pages with Adwords.
These resources & knowledge on Adwords may not be present in the Google Adwords Learning Center
For Appearing for Google Advertising Professional Exam you could visit the Adwords learning center http://www.google.com/adwords/learningcenter/
This is my personal list of bookmarks on Adwords. However do keep a looking for more postings on Adwords Tips.
Copyright of Advanced Adwords Learning Center is reserved by praveenkodur.com
1:19 am on October 30th, 2007
The best list of Adwords Tips seen so far…interesting..
2:04 pm on November 17th, 2007
Nice Work Praveen, Keep it going, By the way did u attend Searchcamp in chennai, I felt as i have seen u there
8:26 am on December 3rd, 2007
Google has 80% market share in search advertising…it makes more revenue than any of its competitors…
12:44 am on December 10th, 2007
http://adwords.blogspot.com/2007/12/google-content-network-tips-part-3.html
Google’s Content Network Optimizations can be found over here…
12:33 pm on December 13th, 2007
Google Adwords Blog provides a very good informative explanation of content network performance…
http://adwords.blogspot.com/2007/12/google-content-network-tips-part-3.html
1:04 am on January 15th, 2008
Hi Praveen, Thanks for including a link to my Adwords Learning Center blog.
11:26 pm on January 17th, 2008
Excellent, here is all in a nutshell what I was in search of for months 2 know abt google adwords.
10:58 am on January 19th, 2008
is there any adwords program only to display in local search results alone.. and not for web search….???
6:47 pm on February 25th, 2008
Wow great site! Some really helpful information there.
I’m sorry for little off-topic, but I want to ask you about design of this site.
Did you make this template yourself or got from any templates website?
Looks pretty cool for me. Wonderful well this reading.
10:05 pm on February 26th, 2008
Hello, your website is very informative and useful,
I would like to share with you links, send all the questions
on my e-mail.
9:37 am on February 29th, 2008
With Out adword account is it possible to be GOOGLE adword certified.