Social Media Optimization

April 8, 2008 at 7:10 am · Filed under Social Media & Opimization

Social Media Optimization and Social Media marketing is a phrase used to increase the popularity of your website on various social media sites such as Digg, Flickr, Facebook, The Objective for SMO can be very different such as:

1) Brand Building: You want your website to be popular among Social media users, The idea is there is lot of people using Social networks, Social Media sites. How do you become popular among the users?

2) Reputation Management: To attain leadership in industry. You participate in forums, answers program to build an image of your company.

3) Networking with people in the same industry or related industry again for brand building and reputation management.

4) Building Backlinks and Traffic: Social media optimization’s biggest benefit is backlinks and traffic. Traffic directly from social media sites and traffic search engines due to backlinks from social media sites.

Advantages:

1) Ability to target your Market segment

2) No Media costs

Method:

It is form of viral marketing technique, 3 Success Elements in SMO: Linkability, Visibility/Discoverability, Popularity

It is 50% what you do and 50% what your users do. What your users do will depend on how you build your relationship with your users. For example: By providing an easy access to submit your content on social media sites there is good chance your users will post it, if your content is worthy.Therefore the process of making your website social media complaint is known as social media optimization.

Key features of Social Media Sites:

A) Social Media sites have large number of users, therefore increasing the visibility of your website on these sites will surely have marketing benefits.

B) Social Media sites have lot of information such as user profile data which can be effectively used to rank users, or target a specific set of users for advertising.

C) Social Media sites have high user activity, due which fresh content upload happens at frequent intervals sometimes faster than News & PR sites.

D) Most social media sites has the ability to measure the quality of user generated content/users quantitatively and are transparent to general audience and search engines.

For example Digg gives details on how many diggs on content, who has dug, who has blogged about the content, what are their user profile data. All these details are transparent due to which the quality of the site, quality of users and quality of content can be measured both by users and search engines.Elaborating the points stated by Rohit Bhargava on social media optimization.

· Increase your linkability: Linkability is definitely the first step of optimization wherein users must be able to link to your rich content from other websites/blogs. Every successful website/ online business inherently is aware of this.

· Make tagging and bookmarking easy, submitting content easy: In short this means encourage to people to link to your website or post your content on other sites. As website owner you must encourage your users to link to your content and make the overall process of linking simpler, by few clicks.

· Reward inbound links: When you reward your users by giving a link to them in return of their link, you will encourage them to write more about you. This is very nicely practiced by Google blogs, you can find Google blogs(Adwords blog, Webmaster central blogs etc) linking to every blog who write about them. This encourages blog writers to write more about Google and their latest news.

· Help your content travel: This is another important optimization. If you allow your content travel, you are also generating backlinks wherever your content is published. RSS feeds are great example.

· Encourage the mashup: Mashup is simple algo in which inputs one or more content and outputs a new content using standard functions. Do you know the behavioral pattern of users who visit your website? Find out the behavioral profile of your users:

A) Are they tech savvy?

B) Are they first time internet users?

C) How many of them have a blog?

D) How many of them have Orkut profile, facebook profile?

E) What is their Internet Usage frequency?

F) How many of your website users, have a profile in social media sites?

A website like irctc.co.in may not currently need a social media optimization, but a website like rajshri.com definitely needs one currently. It also depends on how you want to grow as online business and which market segment you want to target in future.

  1. Create Valuable and useful content, junk content can never be able to achieve the traffic, rankings you desire. The content must be useful for the users in your market segment, so that your attract quality traffic.

  2. Help the social media users to post, rate and review your content.

  3. Participate in relevant social media site, and network with people.

Types of Social Media Sites

Various types of social media sites are reviewed on SEO, Traffic, Ease of Optimization: For actively promotion and building your community high participation levels are required in each of the below sites.

1) Bookmarking Sites: Most bookmarking sites are open for crawling; hence getting as many pages in other users bookmark list is beneficial.

2) Social Media Content Rating Sites like Digg, reddit, propeller etc.: The work has to be done in building your network, friends’ circle that diggs your content, only way to attain top rankings is high level of participation in combination with posting high value content.

3) Image Sharing Sites: Upload images, tag effectively, form groups & networks for sharing and tagging.

4) Video Sharing Sites: Sites like Youtube.com, Dailymotion host videos as well allow users to post them on blogs, link to them etc. Additionally there are users viewing your video & posting comments on your video.

5) Social Networks such as Orkut, Facebook etc: Very little SEO value, as most sites are not open for search engine crawlers. Ideal for reputation management.

 

Social Media Optimization cannot be separated with Search Engine Optimization as SEO reaps significant benefits from SMO activities. Moving forward Social Media optimization will be the way to optimize sites, as sites will focus more on personalization, local and building relationship with niche audience.ROI of SMO activities is dependent on what you measure as success. If generating backlinks and ranking on search engines is success for you then you must invest in SMO activities for generating backlinks only.

The question is how do you measure success?

If you have a small website you can measure traffic and backlinks. For this you can set up Google analytics with e-commerce tracking and goal conversions. Look at traffic from referral sites and you can find traffic from social media sites. Also, you can find increase in rankings for top keywords on search engines.For more study on Social Media Optimization you could find these links useful:

This Article was originally found on praveenkodur.comCopyright 2008, All rights reserved by praveenkodur.com.

Share This

31 Comments »

  1. Youtube » Social Media Optimization said,

    April 8, 2008 @ 1:48 pm

    […] kpraveenkumars wrote an interesting post today on Social Media OptimizationHere’s a quick excerpt4) Video Sharing Sites: Sites like Youtube.com, Dailymotion host videos as well allow users to post them on blogs, link to them etc. Additionally there are users viewing your video & posting comments on your video. … […]

  2. shariha said,

    April 8, 2008 @ 6:23 pm

    Internet Marketing: A ringside view:

    If your business involves products or services spread across the globe or even within a region, internet marketing can be effective in showcasing your product/service to the discerning buyer. The first step towards a successful internet marketing campaign would be building a suitable web-site. Your web-site should be simple but elegant looking. Crisp and precise presentation often scores over too many colors, too many promises or in short too much of anything. The prospective customers would be looking for valuable information that he can instantaneously use.

    Great web sites often offer some freebies like music downloads, software downloads, computer games, graphics etc. to attract customers. So if the freebies you offer are attractive enough for the target customer profile, the traffic to your site will also rise rapidly. Internet marketing is indeed a long drawn process where you first build a web-site and then nurture it through all its stages till you can figure at the top of the search engine results.

    Search Engine optimization and link building are the two most popular methods to improve the ranking of your web-site. Internet marketing cannot ignore these tools even though they come at a hefty price. Enter any search string into the most popular search engines, and you will stumble upon several hundred, if not thousand pages of information relating to that subject. People searching for information tend to look at the first few web-sites that come up from the search result. Chances are that the information they sought would be contained in those pages. Therefore, most searches do not get beyond the first page of the results. Imagine if your web-site figures in the 20th or 21st page, the traffic it can generate for you would be only closer to zero. This makes search engine optimization relevant to make your web-site work for you.

    What are the main attributes of search engine optimization? Keywords and link building; these are the two major attributes that would help you to optimize your web-site for the search engines. Keywords are the possible search strings that a user will enter into the search counter. For example, someone looking for a Home Theatre can use terms like “Electronic product manufacturers” or “Theatre Equipment dealers” or “Home Theatre manufacturers” or even “where can I buy a Home Theatre”. Though all these search strings have a commonality, they are also distinct. Therefore, a web-site representing Home theatre should have all these phrases somewhere in their content, preferably in the first page and right on top. Search Engines crawl through several thousand pages at lightning speed and return with the optimal results. Keywords and key phrases should be coined by experts to get the best results.

    Link building is another important aspect of internet marketing. Most popular search engines will look at the number of links that your web-site has to other web-sites and blogs. If the number of links is high, it indicates the popularity of your web-site and hence get ranked at the top.

    Article marketing – There are several article banks which will accept your submissions and then feed to

    People look for information on various topics. So, if you are in the business of solar energy, you can create or hire people to write articles on solar energy, submit to the article banks, with a link to your web-site. This will induce the visitor to look at your site and when the number of articles is large, the number of visits to your web site will also rise in proportion. Article marketing is yet another tool to lead you to success in internet marketing.

    Whatever your business we here can help you design, maintain and sustain your business website.

  3. Erin said,

    April 8, 2008 @ 8:58 pm

    SMO is making a big run in the internet world. I love the idea of social networking, especially when it is business to business. There are only several out there that are exclusive to businesses. It’s nothing like MySpace or Facebook, well, as far as driving quality traffic.

  4. www.actualtopics.com said,

    April 9, 2008 @ 5:23 am

    Social Media Optimization Advertising Marketing Social Media Strategy Optimisation - PraveenKodur.com » Praveen:SEO,SEM,…

    Social Media Optimization and Social Media marketing is a phrase used to increase the popularity of your website on various social media sites such as Digg, Flickr, Facebook….

  5. Anonymous said,

    April 9, 2008 @ 5:46 am

    Social Media Optimization Advertising Marketing Social Media Strategy Optimisation…

    Social Media Optimization and Social Media marketing is a phrase used to increase the popularity of your website on various social media sites such as Digg, Flickr, Facebook….

  6. pligg.com said,

    April 9, 2008 @ 5:57 am

    Social Media Optimization Advertising Marketing Social Media Strategy Optimisation - PraveenKodur.com » Praveen:SEO,SEM,…

    Social Media Optimization and Social Media marketing is a phrase used to increase the popularity of your website on various social media sites such as Digg, Flickr, Facebook….

  7. Anonymous said,

    April 9, 2008 @ 6:31 am

    Social Media Optimization Advertising Marketing Social Media Strategy Optimisation - PraveenKodur.co…

    Social Media Optimization and Social Media marketing is a phrase used to increase the popularity of your website on various social media sites such as Digg, Flickr, Facebook….

  8. Alexander SEO said,

    April 12, 2008 @ 6:32 pm

    Your site is the best one!

  9. SEO-SMO said,

    April 13, 2008 @ 2:09 am

    How many SEO agencies offer SMO services, they might sell it as part of SEO services

  10. Phamacy Online said,

    April 13, 2008 @ 6:31 pm

    Every website need Social Media Optimization even for example Pharmacy sites and herbal companies selling natural products need SMO for tagging good photographs of women, tagging good article topics, tips..

  11. SMM said,

    April 13, 2008 @ 6:32 pm

    SMM and SMO can a waste of time for few online business, maybe exclusive travel booking portals. For entertainment industry website it might be the most essential thing.

  12. Social Articles said,

    April 20, 2008 @ 4:56 am

    Social Articles

    The best who invented google articles may take a little effort to hit upon….

  13. Blog India said,

    April 22, 2008 @ 8:36 am

    Social Media Blogs for Indian Audience is very rare.. hence my thought was to produce articles as there are very few blogs on SMO, SMM in india….

  14. Social Media Adsense said,

    April 23, 2008 @ 8:37 am

    AdSense Money Maker…

    Do you know how to make money from AdSense automatically? You don’t!? I’ll teach you how!…

    But making money from Social Media is easy and trickey…you need to be an expert in that..

    There is lot of work needs to be done in Adsense Optimization for Social Networks

  15. Jessie said,

    April 23, 2008 @ 12:03 pm

    I hastened down the drive There was a light in the porters lodge to stir a step beyond papas park gates nor to go even so far..

    The best thing to do is get people to use the site as much as possible

  16. smo article writing said,

    April 26, 2008 @ 3:11 am

    social media marketing and social media optimization requires article writing and content writing

  17. social media said,

    May 1, 2008 @ 1:45 am

    Social media hero

    It is tiring striving to add up the hours we have used up searching for google pack websites….

  18. Massive network marketing profits with Jim Rivas said,

    May 3, 2008 @ 3:16 am

    Massive network marketing profits with Jim Rivas…

    Great point, however, what would happen when you discovered a way to leverage your corporate IT, management, sales, marketing, or leadership skills into more income per month than you normally make in a year. Is this possible? It is when you know how t…

  19. social media gold said,

    May 4, 2008 @ 1:13 am

    Everyone is trying to be an expert in Social media optimization these days

  20. K. Venkata Krishnan said,

    May 21, 2008 @ 5:59 am

    I am K. Venkata krishnan, I am try to develop my SEO knowledge. If any body know anything. Just drop your knowledge here. Thank you.

  21. Galen said,

    June 2, 2008 @ 10:03 am

    Galen…

    Six Apart started a working group in February 2006 to improve the Trackback protocol with the goal to eventually have it approved as…

  22. ravinder said,

    June 17, 2008 @ 1:30 pm

    Hi

    Thanks for the useful info that you provided us with. We hope that that our users too will find this info useful. By the way this is the official site of webeyeballs : that SEO Services Search Engine Optimization (SEO) Internet Marketing Solutions Pay per click Advertising Seo Consultant Seo Company seo experts SEO Firm & Seo services in USA and India

  23. website traffic rankings said,

    June 20, 2008 @ 7:25 pm

    website traffic rankings…

    If you are looking for a cost effective way to advertise your website. We offer the best packages on the net….

  24. SEO Elite Review said,

    June 25, 2008 @ 12:03 am

    SEO Elite Review…

    There is a great deal of information here. Thanks for posting :)….

  25. web site advertising rate said,

    July 1, 2008 @ 12:54 am

    web site advertising rate…

    I can’t believe that I missed your point, I will have to do some research on this….

  26. D Peter said,

    July 1, 2008 @ 3:06 am

    expert search engine optimization…

    This is such a wonderful and informative way to reach others. I will be more than glad to share this site….

  27. Marketing Direct Mail Marketing Add Link said,

    July 1, 2008 @ 7:55 pm

    Marketing Direct Mail Marketing Add Link…

    I didn’t agree with you first, but last paragraph makes sense for me…

  28. Jack said,

    July 3, 2008 @ 10:04 am

    social networking industry…

    One notable blogging tool that does not support trackback yet is Blogger.It has since been implemented in most other blogging tools….

  29. click marketing pay per ppc promotion strategy said,

    July 7, 2008 @ 1:00 am

    click marketing pay per ppc promotion strategy…

    After reading this post, I am not sure I understand what you are trying to relate. Please expand on your thoughts a little more. Thanks…

  30. Jack said,

    July 7, 2008 @ 6:03 pm

    social network advertising…

    This is similar to comment spam but avoids some of the safeguards designed to stop the latter practice. The term is used colloquially…

  31. website promotion web site marketing said,

    July 9, 2008 @ 4:41 am

    website promotion web site marketing…

    I can’t believe that I missed your point, I will have to do some research on this….

RSS feed for comments on this post · TrackBack URI

Leave a Comment

Close
E-mail It