Social Media Traffic
How to get traffic from Social Media sites
Remember yourself in school, in school, there are various sections/classes for the same batch and each section/class had set of students. Now think of how popular you were among your entire batch students. How many of them knew your name, how many of them were your friends.
Now the question is suppose you join a school today, how long do you think it takes to become popular among your batchmates. What would you do to become popular among batchmates?
If you have answers to these questions, you have answers to promotion on social media network site.
Almost all businesses are looking to promote their business online. All of them are looking to tap the potential of traffic present on the social media sites. However most of them do not have clear strategy or method to proceed.
This method of marketing on social networks is essentially a form of Direct Marketing. I have participated in social networks and would like to share my experience on starting a community on a social networks and media sites. It requires 100% involvement & participation for making it successful just as you would need to start a new business. There is very thin line of difference between communicating to a community and communicating to a single user. You should be clear of what your site has to offer to the audience. Why should people join your community?
Once your community is built to a stage where it can sustain by itself. It requires minimum participation from your end and will reap maximum benefits. However in initial stages it requires all your time, effort, dedication and careful reputation management.
Social Networks & media sites are best place for reputation management and image building activity for big companies.
There are various smart ways to attract audience to join your community. Link Baiting is very hot topic among webmasters, SEOs, link builders.
If you are good at link baiting then you should know want content to be distributed to attract audience.
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Use various content formats such as Videos, Images, Content for keep your community happy
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You can organize contests, puzzles, quizes for engaging the users.
- Understand & know your community group members, their preferences, geo location, profession, Interests.
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Mostly the mode of communication is Email, Scrap book(Message Boards) or Chat.
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Two main areas of management: Managing Content, Managing Users
- Advertise you community on Blogs, Social Media sites and even on PPC program works good. Nobody has tried advertising
References:
http://www.oreillynet.com/pub/a/network/2002/10/21/community.html
http://www.seomoz.org/blog/holy-mother-of-linkbait
http://www.fullcirc.com/community/communitytypes.htm
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