SMO and Analytics
Social Media optimization is technique which can be called as natural optimization on social networks. Promotion no social media channels does not happen often.
Traffic from Social media optimization can be tracked
1. Google Analytics Referral Traffic
2. Number of Friends who have added you in their friends list in each of your profile in each Social Networks.
3. Frequency of updates and quality of content posted.
4. Number of votes on your content and number of people who regularly vote on your content.
5. The Amount of content in each of your profile pages and community knowledge sharing page.
6. The Total Number of Links to and from these profile pages.
7. Number of comments and frequency. How many of them are not in your friends list.
The amount of effort that is needed to market on social networks is tracked
A Facebook or an Orkut application is like an small widget which is used by the Users of social network. Since this application interacts with lot of people, it also has the ability to interact with the external server. Google Analytics for applications can be embedded into the application giving all data w.r.t the users using the application. Developers will also get an idea about the extent to which the application was spammed by users.
Developer Analytics (http://www.developeranalytics.com/analytics.php) and http://adonomics.com/ are service which is offered to developers of application to keep in touch with the traffic, demographic data, visitor data and conversion data.
These analytical tools in combination with customized tracking which you can set at application level which can send data to external server allows developers to track a lot of information about the user profiles and get useful information such as Traffic, Demographic Data, Profile Data etc.
This data has to be used to remodel and remake applications on Social Networks to make it more useful for users and make it more spam proof. A successful application can be built overtime by building more features to app based on the data, response derived from it.
Google gives details about creating a App;
http://www.google.com/webmasters/gadgets/about/developer.html
There are 3 phases for Gadget promotion:
Create: Develop a gadget based on idea. Hire a developer for this or try out yourself. Thinking of an successful idea is Gold, however it happens by chance. Make sure it works on all kind of sites and all Browsers including remote ones like Safari.
Promote: This is the easiest and lest effort part, just add these in various webpages, sites. Give options to Add to iGoogle, My Yahoo etc.
Track and Optimize: This requires analytics and time. You must use Log file analysis tracking for analyzing the performance of visitor data, traffic data, demographic data, user quality data. Etc. For example your gadget is running on Orkut and Facebook. The number of users in facebook may be more than Orkut, but traffic from Facebook may not be of much use to your business. Then you must customize you App to favour more Orkut community users based on quality of profiles on Orkut. A popular web app can have an impact on Reputation Management and Brand on social networks apart from monetizable traffic.
This Article was originally found on http://www.praveenkodur.com/
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July 12, 2008 @ 1:43 pm
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progressive social networks said,
July 12, 2008 @ 1:43 pm
Thanks Praveen, for sharing all the information and knowledge on your website
Rogers said,
July 21, 2008 @ 7:57 am
It really worthful as it clear my idea about some social networking like orkut and face book, I really want to hire some of developer as I am newbise to this and want to have an idea how to develope such Gadget.
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Rogers
Ryanphilips said,
July 23, 2008 @ 7:38 am
Nice post Praveen but i couldn’t able to track the demographic data can you help me on that. After following your Gadget promotion techniques my blog definetly become more spam proof, so thnx a million times.
__________________
Ryanphilips
Bookmarks about Analytics said,
July 24, 2008 @ 6:15 am
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Randall Flynn said,
August 4, 2008 @ 2:43 am
The main advantage of email marketing is to distribute information to a wide range of specific, potential customers at a relatively low cost using services.
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Randall Flynns
Social Media Marketing -
Vivek Sachdeva said,
August 4, 2008 @ 4:59 pm
SMO is really getting more and more important for Online Marketers. Its cheap & easier way to get huge amount of traffic to websites. Thanks for your valuable insights on SMO. I appreciate your knowledge.
Vivek Sachdeva
Social Media Marketing -
Muhammad said,
August 9, 2008 @ 5:53 am
I want to know, how I can advertise on yahoo mail?
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September 2, 2008 @ 10:43 am
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September 6, 2008 @ 4:59 am
Your Website position or ranking is important if you want to get traffic from search engines. There are many ways such as Internet Marketing Services, Seo Services, Social Media Optimization, Content Optimization thru which you can sucessfully optimize.
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Bobwilliams said,
September 9, 2008 @ 1:33 pm
SMO (Social Media Optimization) will increase the visibility in social media like blogs, podcasts, video weblogs and specialized social media search engines. The idea behind SMO consultancy is that search engines are no longer the only websites that generate a lot of traffic. The goal is to set up your website so it can easily be admitted to those social websites and can be spread. Web 2.0 blog provides tips on Social media optimization, SMO, search engine optimization SEO,and social networking market. Web 2.0 blog also offers software reviews, downloads, podcasting, yutube, polls on web 2.0, technology, web technology.
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Bobwilliams
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