There are Internet companies both in US and India which have resources to manage PPC accounts more than the number of PPC accounts itself.
If a company has 1 million keywords in PPC account and is managed by 5 people then 2 Lakh keywords are managed per person!!.
This is a wrong strategy for growth. Google is spending billions of dollars to make life easier for advertiser, they are launching new features & tools regularly which gives more insights into the PPC accounts. There are lots of other companies which have launched various products around PPC management such as Betterppc’s Ad optimization, KeywordSpy, Compete Search Analytics, Shoemoney Tools and many more.
These tools along with the Google tools can greatly help reduce the PPC management process, time, and effort, increasing efficiency. Bigger accounts do not need as many people to manage. One single person can do the job of 20 people effectively, if the tools are used effectively.
PPC Management is like looking at stock market. A good investor is always looking at price of the stocks he has invested or stocker broker is looking at price of the all companies on regular basis. The difference is that in PPC you are spending money every day, while in stock you just buy once.
There are software’s available for keyword research, duplicate keyword identification, Keyword structuring many more.
With advance skills in Microsoft Excel along with the help of these tools can make life a lot simpler and easy with less work and less resources.
Google has launched Ad planer, upgraded the Google keyword tool by displaying numbers instead of relative graphs. The amount of time required to create a media plan or to come up with right set of keywords for PPC campaigns has been greatly reduced. Additionally Google has create a campaign library which contains a list of template which can be used to reproduce campaigns of the given order.
The ammunition and tools which Google offers now and in future will help make PPC Management easy, effective and less time consuming.
PPC managment requires daily changes to bids and/or keywords. But the point is let Google worry about making things easy for you in terms of managing PPC campaigns.
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