Google Adwords Management Made Easy
by kpraveenkumars on Aug.09, 2008, under Google, Pay Per Click (SEM)
There are Internet companies both in US and India which have resources to manage PPC accounts more than the number of PPC accounts itself.
If a company has 1 million keywords in PPC account and is managed by 5 people then 2 Lakh keywords are managed per person!!.
This is a wrong strategy for growth. Google is spending billions of dollars to make life easier for advertiser, they are launching new features & tools regularly which gives more insights into the PPC accounts. There are lots of other companies which have launched various products around PPC management such as Betterppc’s Ad optimization, KeywordSpy, Compete Search Analytics, Shoemoney Tools and many more.
These tools along with the Google tools can greatly help reduce the PPC management process, time, and effort, increasing efficiency. Bigger accounts do not need as many people to manage. One single person can do the job of 20 people effectively, if the tools are used effectively.
PPC Management is like looking at stock market. A good investor is always looking at price of the stocks he has invested or stocker broker is looking at price of the all companies on regular basis. The difference is that in PPC you are spending money every day, while in stock you just buy once.
There are software’s available for keyword research, duplicate keyword identification, Keyword structuring many more.
With advance skills in Microsoft Excel along with the help of these tools can make life a lot simpler and easy with less work and less resources.
Google has launched Ad planer, upgraded the Google keyword tool by displaying numbers instead of relative graphs. The amount of time required to create a media plan or to come up with right set of keywords for PPC campaigns has been greatly reduced. Additionally Google has create a campaign library which contains a list of template which can be used to reproduce campaigns of the given order.
The ammunition and tools which Google offers now and in future will help make PPC Management easy, effective and less time consuming.
PPC managment requires daily changes to bids and/or keywords. But the point is let Google worry about making things easy for you in terms of managing PPC campaigns.
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August 14th, 2008 on 9:27 am
Praveen, Indian and US companies keep excess resources to make sure all their work is done on time. But the problem comes when the recruiter themselves don’t know what they want from a PPC professional or executive. In many companies freshers are recruited to save high amount of salary they have to pay an experienced professional. They don’t know that if they hire one professional who knows about the latest tools and progress of the industry, their cost of resources will be much lesser. They feel that free adwords learning center can get their freshers trained. When the freshers get experienced, rather then encouraging them by giving them good appraisal the companies try to push them out and then go for more freshers.
September 2nd, 2008 on 11:39 am
Praveen i think what you have said is right. and i strongly feel that the more things change the more they remain the same. indeed simplicity is what most search engines look for.
September 11th, 2008 on 1:55 am
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albertjames
September 18th, 2008 on 2:13 am
This used to be a beta but now it is a great tool to manage a bunch of adwords campaign and download all needed reports in a single click. Thanks from Google Editor group who made the management of adwords ppc campaigns much easier.
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September 20th, 2008 on 12:50 pm
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September 20th, 2008 on 12:52 pm
I wonder why there are no new posts for some time now. There is lots of information which is quite useful
September 26th, 2008 on 10:15 am
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