Decision makers or knowledge workers are looking for information and knowledge at various kinds for making strategic or even mundane decisions. The process of extraction of information and knowledge from data is called data mining. This knowledge and information can be represented in various formats, this could be as simple as mean, median, mode, count or [...]
Business Intelligence can be referred to a set of analysis methodologies & mathematical techniques that leverage the available data to derive knowledge / information that can be used to support/action business critical decisions. Call for a robust BI system comes from the need of making effective decisions, which has to be based on accurate information about business.
Decisions are [...]
Google Analytics is a very useful tool for Internet business especially online marketing. Google Analytics is probably the only free enterprise class tool available for website owners. It’s amazing the kind of features available for users at no cost. The amount of analysis, insights that can be accomplished is enormous considering the tool is available [...]
This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot of information generally collected about [...]