SEO or Search Engine Optimization is a tactic of improving the visibility or rank of a website or webpage in search engines. Web administrators employ SEO because of the theory that the more numerous that a site appears on the first page of a search engine results the more possible that it will be visited and read by a user.
According to a content writer, SEO is considered as a Website marketing method used by several, often valid, marketing agencies. The purpose of SEO is to enhance the quality and increase the volume of visitor traffic. It’s all about ranking.
Search Engine Optimizers can wear many different hats. SEO philosophy and the methods determines the color of the hats that is used to optimize websites. We usually speak of black hat, White hat and gray hat SEO.
If you want to get the most out of SEO, stick with white hat SEO. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. This type of SEO follows the rules. They write content for people, not for search engines. The use of black hat SEO often involves tactics that are illegal.
Some of the black hat SEO methods are keyword stuffing, hidden or invisible links, hidden text, Meta tag stuffing, link spamming and cloaking etc. Black Hat SEO is all about getting fast and results. The method they use to optimize their websites will often get the website to the top of the search engines instantly, but when the search engines catch-on; the website will very often crash or get banned. White Hat SEO is able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy “CONTENT IS KING”.
Never recommend anyone to use any black hat SEO strategies because this will almost get you banned in the search engines. It is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term SEO strategy for these websites.
If you are adopting Gray Hat SEO procedure it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites. Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instance to use Gray Hat SEO tactics to gain a competitive advantage.
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