With the launch of ingeniously crafted Contextual Targeting Tool by Google few days back, you can now efficiently & smoothly reach your customers who are searching for your services or products in the Google Display Network.
As most of you already know that contextually targeted ads offers valuable information to visitors & prospective clients, and draw them to your message. (for those who don’t – Contextual targeting facilitates matching of ads that incorporates keyword targeting to websites within the Display Network. This high-tech system evaluates each site’s content and theme, accounting all the major elements like as text, language, link structure, and page structure. By evaluating the above given elements, Google translates the main themes of every webpage and targets AdWords ads to the searched page as per the advertiser’s keyword selections and geographical targeting). Now, with the help of Contextual Targeting Tool, you can design contextually-targeted campaigns more competently and swiftly, and enhance the number of clicks and ROIs for your Ad campaigns.
Mechanism of Contextual Targeting Tool -
This tool creates the keyword lists by it-self which can be utilized to exhibit your ads on appropriate web pages in the Google Display Network. Most efficient keyword lists are the foundation of successful contextual targeting campaign, and via “Contextual Targeting Tool” this process can be done automatically within no-time. This tool instantaneously creates large number of keyword lists, escalating your campaign ROIs while ensuring precise targeting for your ads. It signifies that you can experience more clicks and ROIs for your campaigns & in a speedy manner.
How to use?
Taking an example that – you sell soccer tools and kits. Generally, you require creating different ad groups for different product lines, like soccer kit, soccer shoes, soccer cleats, etc. Through this Contextual Targeting Tool, all you need is to enter every product type into the search box, and the targeting mechanism will instantaneously produce relevant keyword lists for you. For instance, if you insert the category “soccer kit” in the search box, precise ad group results are generated like branded soccer kit, affordable soccer kit, soccer jerseys, soccer bags, etc.
These ingeniously crafted ad groups facilitate you in acquiring extra traffic and ROIs, as it is not possible for you to create all of them which generating campaigns manually. Moreover, while providing complete automation in creating the new ad groups, the Contextual Targeting Tool also offers proposed bids and calculated placements so as to provide expected types of sites in the Display Network where your ads can be seen.
It is to be informed that those advertisers who are using AdWords Editor can access the Contextual Targeting Tool with ease. In the coming week, every single advertiser will be able to take advantage of this application via the Opportunities tab in their respective AdWords account. However, the requirement of AdWords Editor for implementing the ad groups in accounts for now will be there (download AdWords Editor). Furthermore, In the coming months this requirement will also be removed.
We hope that information regarding this tool will help you in enhancing your ROIs more efficiently with your Display Network campaigns.