Analytics

Understanding Numbers for making Decisions (II)

A) Index Numbers: Some times you have numbers of different ranges, however you may want to compare on a single scale. Indexing numbers will help you achieve that. For example average sales of apples  may be 1/2 of average sales of oranges for a given month/geography. If you compare  their trend of sales, you find [...]

Analytics

Understanding Numbers for Making Decisions

Every company has data in some form or the other. This data may or may not be used for making decisions. The most important data for any company is invariably the revenue or sales data. Its obvious that this data is important.

The important aspect is how this revenue data is used to identify impact due [...]

Analytics

KPIs Business Intelligence Dashboards

Business Intelligence is very important for every company, it is the sole heart of decision making that happens in the company. Most companies however spent little time and money in getting the right business intelligence dashboards for the company.

Few of the key things that could hamper their decision making is not having a consistent definition [...]

Analytics

Mathematical Models for Online Business

Mathematical models are developed in every area from atomic energy to bio technology.  Models are generally designed to understand the real world phenomena mathematically/algorithmically. A model is a prototype of reality or an abstraction. Real world contains a lot of assumptions and axioms, despite this we can fit the real world process  into a mathematical [...]

Analytics

Marketing Data Mining – Its easy to do badly

Companies are slowly adopting to the data mining as a concept, they are looking for quick and easy solution for their problems. On the other end there are whole host of companies which are offering software solution and tools for data mining.

There is a danger here, the easy use of GUI tools on large amount [...]