Marketing Data Mining – Its easy to do badly

Companies are slowly adopting to the data mining as a concept, they are looking for quick and easy solution for their problems. On the other end there are whole host of companies which are offering software solution and tools for data mining.

There is a danger here, the easy use of GUI tools on large amount [...]

Mathematical Models & Data Mining Models

Decision makers or knowledge workers are looking for information and knowledge at various kinds for making strategic or even mundane decisions. The process of extraction of information and knowledge from data is called data mining. This knowledge and information can be represented in various formats, this could be as simple as mean, median, mode, count or [...]

Business Intelligence for Internet Business

Business Intelligence can be referred to a set of analysis methodologies & mathematical techniques that leverage the available data to derive knowledge / information that can be used to support/action business critical decisions. Call for a robust BI system comes from the need of making effective decisions, which has to be based on accurate information about business.

Decisions are [...]

Analytics Solution for Business

techniques

Google Analytics & Online Marketing

Google Analytics is a very useful tool for Internet business especially online marketing. Google Analytics is probably the only free enterprise class tool available for website owners. It’s amazing the kind of features available for users at no cost. The amount of analysis, insights that can be accomplished is enormous considering the tool is available [...]