Internet Marketing

Group Buying market has many more players now

Online shopping and e-commerce is getting more fashionable, becoming an active part within all aspects of consumerism. An increasing amount of time is spent on shopping online. Although, relative to markets abroad, India still ranks low on the e-commerce take-up scene, but has an advanced e-commerce model. Forerunners were models like ebay and amazon. However, [...]

Analytics

Google Analytics & Online Marketing

Google Analytics is a very useful tool for Internet business especially online marketing. Google Analytics is probably the only free enterprise class tool available for website owners. It’s amazing the kind of features available for users at no cost. The amount of analysis, insights that can be accomplished is enormous considering the tool is available [...]

Analytics

Marketing Analytics – Predictive Modeling(I)

This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot of information generally collected about [...]

Marketing

SEO SEM Marketing Strategy

Every Company into Online Marketing and advertising are concerned about their return of investment..

In Search Engine optimization the cost incurred are mainly is on effort, time, agency cost/employee cost. While as in Search Engine Marketing, the costs are Advertising cost(which is CPC, CPA, CPM etc) and the cost of time/effort.

It is necessary to track the [...]