Google Analytics is a very useful tool for Internet business especially online marketing. Google Analytics is probably the only free enterprise class tool available for website owners. It’s amazing the kind of features available for users at no cost. The amount of analysis, insights that can be accomplished is enormous considering the tool is available [...]
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This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot of information generally collected about [...] Data analytics involves a lot of transformations and therefore requires a careful attention to detail. The data generally contains many inconsistencies; the most common discrepancy is issue of Missing Values. Even a modest amount of missing values scattered throughout the data set will cause significant reduction in sample set. There are various methods by which [...]
Internet Banking is a different arena of web analytics, which require a totally different perspective and problem solving capabilities. The rest of the article will talk about some problems and solutions [...] Direct traffic is that traffic which has no referrals recorded by your analytics tracking system, therefore there are certain factors which directly or indirectly impact Direct traffic to your site: Direct traffic is generally considered as the type in traffic, Traffic due by BRAND VALUE, they are users who are influenced by TV, Radio, and [...] |
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