This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot of information generally collected about [...]
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Conversion rate metric is most commonly used by advertisers, publishers for measuring performance of advertising campaigns. In measurement and benchmarking of conversion rate never make comparison of conversions rates or other metrics between different websites. You often find users quoting statistics like 5% conversion rate in retail industry, 10% conversion rate in services Industry [...] The Indian Online Industry is not even a decade old, that is the reason why people who are holding top positions in Online industry today are from related fields like advertising, Marketing, IT, Technology etc… There a lot [...] Google is the first search engine which added value to a link given on a website for assessing the worthiness of a web page. This was the key philosophy in developing its Page Rank algorithm. It was able to identify the interconnectivity through different links connecting millions of web-pages across Internet, thereby [...] |
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