Online Business

Conversion Rate

Conversion rate metric is most commonly used by advertisers, publishers for measuring performance of advertising campaigns.

In measurement and benchmarking of conversion rate never make comparison of conversions rates or other metrics between different websites. You often find users quoting statistics like 5% conversion rate in retail industry, 10% conversion rate in services Industry [...]

Internet Marketing

Long Tail Traffic Sources

Every Online Business, large or small has some few consistent sources of Online traffic to their website. Mainly the Direct Traffic, Sponsored Advertising Traffic and Organic Search Engine traffic.

The Long tail for Traffic Sources can be explained [...]

Internet Marketing

Online Marketing Jobs India

The Indian Online Industry is not even a decade old, that is the reason why people who are holding top positions in Online industry today are from related fields like advertising, Marketing, IT, Technology etc…

There a lot [...]

Linking Building

Competition Link Marketing Analysis

Google is the first search engine which added value to a link given on a website for assessing the worthiness of a web page. This was the key philosophy in developing its Page Rank algorithm. It was able to identify the interconnectivity through different links connecting millions of web-pages across Internet, thereby [...]

Internet Marketing

SEO to Search Engines is PR to offline Media

Some points comparing SEO & PR which to my opinion has a lot of similarity

 

1) Search Engine Optimization is technique [...]