Google Adwords Management Made Easy

There are Internet companies both in US and India which have resources to manage PPC accounts more than the number of PPC accounts itself.

If a company has 1 million keywords in PPC account and is managed by 5 people then 2 Lakh keywords are managed per person!!.

This is a wrong strategy for growth. Google is [...]

SEO SEM Marketing Strategy

Every Company into Online Marketing and advertising are concerned about their return of investment..

In Search Engine optimization the cost incurred are mainly is on effort, time, agency cost/employee cost. While as in Search Engine Marketing, the costs are Advertising cost(which is CPC, CPA, CPM etc) and the cost of time/effort.

It is necessary to track the [...]

Advanced Adwords Learning Center

Advertisers and agencies in Search Engine Marketing Industry all over the world practice various methods of optimization on their Accounts. Few people share their knowledge for the benefit of others and community. The Inside Adwords Blog continously updates useful information for Advertisers to help achieve their ROI. Below are some of my favourite resources which [...]

PPC Traffic India

In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.

In display [...]

Pay Per Click (PPC) Marketing India

Pay Per Click (PPC) Marketing India

PPC Campaign Management is a service where an advertiser chooses to pay money for displaying his Ad on search engines for keywords he/she chooses. Advertisers are given the flexibility to Target his audience as [...]