As mentioned that contextual targeting assists you get to possible consumers as they visit WebPages associated to your goods or programs. Currently, you can generate contextually targeted campaigns extra effortlessly and rapidly, as producing conversions and additional clicks for your campaign.

Now, let me explain that how Contextually-Targeted tool performs actually.

This tool mechanically makes keyword indexes that may be utilized to demonstrate your advertisements on related pages in the (GDN) Google Display Network. Tightly-themed keyword indexes are the roots of effectual contextual targeting. Not only this, you also don’t need much have to make them physically with the Contextual Targeting Tool. In little bit time you can make a lot, yet hundreds of keyword indexes, balancing your campaign progress as making sure correct targeting for your advertisements.

So, in this way you may obtain additional conversions and clicks especially for your campaigns and you may perform it extra fast.

The only thing you have to do with the Contextual Targeting Tool, just type from your keyboard, every product group into the search area and this tool will mechanically make tightly-themed keyword indexes for you. These innovative ad sets can assist you obtain extra rush and sales, because you can not believe of making them when physically producing out your campaigns. Together with the innovative ad sets, the tool offers recommended proposals and forecasts positions to provide you thought of the kinds of websites in the Google Display Network wherever your advertisements may come into view.

One more thing that I would like to tell you, that “The Contextual Targeting Tool” has been obtainable to marketers and publishers employing “Adwords Editor”.

So, this week, the entire publishers and marketers will be capable to get it from the “Opportunities Tag” in their “Adwords Account”. You will still require “Adwords Editor” to apply the ad sets in your account for the time being.

Though, this obligation will be raised and you will be proficient to apply innovative ad sets straight from your Adwords account in the upcoming weeks. It is hoped that this tool will assist you extra simply and professionally get to your aims with your Display Network campaigns.

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

There are 10 most preferred and admired improvements from Google are given below in the year of 2010.

Display Campaign Optimizer:

Display campaign optimizer tool makes you able to manage your time and raise changes on the Google Display Network. It is particularly an innovative automatic command and goal tool by Google.

Remarketing:

Demonstrate your product ads to consumers who have recently took a visit of your website as they look through sites across the Google Display Network.

Product Ads:

By products ads now you can show your mainly related goods with images and costs straightly on the search consequences page with manufactured goods catalog Ads and product addition. In this way consumers can easily take a bird aye view of your products and can get idea of its prices.

AdWords Movement Testing:

Trial with offer, keyword, and ad assembly and post alterations and then calculate how they crash your movement presentation.

AdWords Call Metrics:

Comprise a Google voice telephone number in products ads that show on Google.com and calculate the figure of telephone calls produced by your AdWords promotions.

Broad Match Modifier:

Broad match modifier is such kind of tool that a keyword equals sort providing you extra possible traffic than expression match with similar ROI.

AdWords Automated Rules:

You can save your time by setting up automatic alterations to your AdWords account supported on limit that you identify.

Click to call Phone Extensions:

With this improvement create it effortless and simplest for probable clients to get you by counting a clickable telephone number in product ads that show on mobiles devices with complete internet browsers.

Enhanced CPC:

A request alternative that robotically regulates the Max CPC bids that you have put based on the probability that your advertisement will alter, guiding to extra conversions and advanced earnings.

Search Funnels:

Recognize the Google.com exploration ad get on and sense performance leading up to a change.

People will ever get the newest characteristics and improvements at Google Ad Innovations, which is a big platform to discover latest Google marketing and advertising technologies, you should watch the short videos of these tools and test innovative advertising tools. Google has even further in stock for the year of 2011 and see onward to giving out these improvements with peoples quickly.

Praveenkodur.com is an Online Marketing, Analytics, Product Marketing Blog. http://www.praveenkodur.com/blog

If a company has 1 million keywords in PPC account and is managed by 5 people then 2 Lakh keywords are managed per person!!.

This is a wrong strategy for growth. Google is spending billions of dollars to make life easier for advertiser, they are launching new features & tools regularly which gives more insights into the PPC accounts. There are lots of other companies which have launched various products around PPC management such as Betterppc’s Ad optimization, KeywordSpy, Compete Search Analytics, Shoemoney Tools and many more.

These tools along with the Google tools can greatly help reduce the PPC management process, time, and effort, increasing efficiency. Bigger accounts do not need as many people to manage. One single person can do the job of 20 people effectively, if the tools are used effectively.

PPC Management is like looking at stock market. A good investor is always looking at price of the stocks he has invested or stocker broker is looking at price of the all companies on regular basis. The difference is that in PPC you are spending money every day, while in stock you just buy once.

There are software’s available for keyword research, duplicate keyword identification, Keyword structuring many more.

With advance skills in Microsoft Excel along with the help of these tools can make life a lot simpler and easy with less work and less resources.

Google has launched Ad planer, upgraded the Google keyword tool by displaying numbers instead of relative graphs. The amount of time required to create a media plan or to come up with right set of keywords for PPC campaigns has been greatly reduced. Additionally Google has create a campaign library which contains a list of template which can be used to reproduce campaigns of the given order.

The ammunition and tools which Google offers now and in future will help make PPC Management easy, effective and less time consuming.

PPC managment requires daily changes to bids and/or keywords. But the point is let Google worry about making things easy for you in terms of managing PPC campaigns.

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In Search Engine optimization the cost incurred are mainly is on effort, time, agency cost/employee cost. While as in Search Engine Marketing, the costs are Advertising cost(which is CPC, CPA, CPM etc) and the cost of time/effort.

It is necessary to track the value derived from Visitor Engagement on the site and revenue generated,

Visitor Engagement Tracking

Visitor engagement depends on objective and size of the business,

1) Defining Visitor Engagement depends completely on the content present on your web site.

a. On a Shopping site: Engagement has to be product sale, product search etc..

b. On a Blog: It is the number of comments posted, subscribing RSS feeds, Average time spent on the site, No of page views per visit can be engagement metric.

c. On a Corporate Business Site: People might just visit to pick up telephone number, address of the business. Therefore none of the metrics work.

d. On a News Site: It is number of subscription RSS,Email. It is again time spent on article, number of comments posted, no of page views per visit.

e. On a Forum site: Registrations are a value.

f. Software Downloads Site: Number of downloads are a value.

2) Getting Users to Subscribe your RSS feed is a value. These users will read your content more than repeat visitors. It shows the measure of content popularity.

3) Users favourite the page, site in social bookmarking sites, social network & media sites like Digg.com, Reddit.com, Del.icio.us, stumbleupon.com is also a value provided by SEM traffic.

4) If Links to your blog post increases from SEM traffic, due to people positing your link elsewhere in answers etc, then it is a big value..

5) Users might land on specific detail page pick up the phone and dial the number given on page. Measuring telephone call rate is necessary.

6) For smaller business getting targeted traffic to their website is a value, since it adds to brand building etc.. if not sales..

7) For larger websites, brand is already in place, hence traffic which has a direct effect on revenue is more of a value than mere traffic from.

If the mode of revenue generation is advertising then attracting just traffic, might be worth

For small shopping sites setting up ecommerce tracking is very useful and necessary

This can be done by using the option present in Analytics Settings à Profile Settings àEdit. Give details of Currency, decimal places etc.

Tracking Ecommerce Transaction through Google Analytics

Once you opted Ecommerce tracking, you must edit the receipt page, which is the page after transaction, install a script into this page passing the order value into the Analytics system. Google has provided a comprehensive material on setting up ecommerce transaction.

For other business they need to monitor, track the objective of SEM campaigns. If not the engagement of the visitor on the site.

Optimizing SEO, SEM Campaigns

1) Generally Specific Keywords have higher conversion rate but are lower in volume

2) It is important to add as many new specific long tail keywords as possible…it need effort in research on new keywords on regular intervals.

3) The Head of the keyword list is pretty much fixed with little variations but more effort has to be made in making the tail longer…..that is where maximum effort and time as it can change the ROI of the campaigns.

4) Competitive keywords are always costly and extra effort can change CPC minimally…

a. However the efforts has to be done on Landing page creation..

b. Small changes in conversion rate by new landing page optimizations can dramatically increase ROI

5) Constant Generation of long tail keywords and new keywords are always the key…

6) Using different landing pages for each set of keywords is very good

a. Domain name keywords can be landed on home page

b. Category Specific Headings can be landed on respective section on the site

c. Product keywords or Specific keywords must be landed on inner most pages of the site or respective product pages.

7) Make sure your website ranks for all brand terms including the misspellings of your domain name etc..

a. This can be done by creating a page with list of all misspelled keywords

Using Misspellings can be a great way of generating low cost traffic…but remember there can be 2 types of users typing misspellings

a. Users who accidently typed a misspelling, will most likely click on “Did you mean – Correct Spelling”

b. Users who are uneducated or illiterate,

So you need to decide on keeping such keywords based on the quality of traffic you generate

9) For Large Websites tracking of every keyword to last metric of calculating business ROI is essential…For example:

a. Banking website could track the number of savings accounts, number of loans applied per every keyword along other details such as location, amount of loan, income of user and other other quality measurements which will help determine the quality of keyword.

b. This will help them to make a decision of increase bid rates, adding more same kind of keywords etc..

10) Track phone Calls, If you are running a Click to Call Campaign then provide the keyword which generated the call to call center executive. After the call process collect the feedback of the user and measure the business quality of the keyword, which is again fed back into the Adwords campaigns.

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Optimization Tips from Adwords Team

Adwords 101 : Part 1

Adwords Optimization Part 1

Adwords Optimization – Assesing your Website

Adwords Optimization – Account Structure

Adwords Optimization – Keyword Basics

Adwords Optimization – Beyond Keyword Basics

Adwords Optimization – Ad Text Optimization

Generating New Keywords

Managing and Optimizing Bids

Landing Page quality Update

Website Optimizer Strategy

ROI Matters – Part 1 of 3

ROI Matters – Part 2 of 3

ROI Matters – Part 3 of 3

Google’s Help on Dynamic Keyword Insertion , is a must read for large advertisers

Other Adwords optimization resources shared by various advertisers around the world..

A) 32 Very Good Useful Tips on Adwords : This is list of Top tips put in one document. 13 calls to action verbiage ideas: Browse our store, Submit Your RFP (RFI), See our client list, Free Shipping, Order today, ship tonight. Download our brochure, Free Consultation, Free demo, Free quote, Free Report, Start now, Call 24/7.

B) Google’s Expanded Broad Match : Find out What is Google’s Expanded Broad Match, why google displays ads after remembering previous searches, how to test it?

C) Protecting from Expanded Broad Match : How to prevent from showing in expanded broad match.

D) Reaching Local Auidence : If you are a local business looking to reach local audience, then this can be helpful.

E) Using Video Ads in Adwords : Explaining the usage of Video Ads in Adwords Account.

F) Know about Placement Performance Report : The new feature Placement Performance Report greatly helps in getting insights into the account and performance in content network. Find out how to use it.

G) Search Query Performance Report : Search query reports generates keywords which have actually been searched on google to reach your website. This would help in generating negative keywords, additional potential traffic/profit keywords .

H) Adwords for Auto Sites/Forums : Find out how to manage adwords accounts in Auto Sites and Forums.

I) Top 10 Mistakes to Avoid in Adwords Account : What not to do & How not to manage your Adwords Accounts.

J) Tips to pay less and get more : Simple tips to optimize your account to spend less on adwords. You can also read the 5 Tips for Spending less on Adwords.

K) Adwords Expert Tips & Techniques: How new developments affect the adwords account management

L) Optimizing PPC Campaigns for B2B Businesses

M) Landing Page Optimization : 10 Tips you should never forget on optimizing landing pages.

N) Best way to generate PPC TRaffic and perform PPC Marketing

Small Changes to Ads which can boost your CTR

There are various small changes that can be made to adword Ad Text which can boost your CTR way above the competitors. You can find the exhaustive list on various blogs, Some of them are given below:

• Adding … in description Increases CTR: A test points out that adding 3 dots … at the end of the description line 2 will increase the CTR of the Ad.

• Plural & Singular : Small changes from singular to plural can boost your CTR

• Speaking to User as 1st Party : Using phrases like You Will Get can sometimes lead to higher CTR. Addressing the user directly as 1st person will help you boost CTR.

Few Adwords Tips for Beginners starting out on Advertising Online:

1. How to Get Started with Adwords
2. 8 Tips for Advertising Online :
3. Broad, Extact, Phrase Match :
4. Adwords Tip for Beginners :
5. Good Tips for PPC Starters:

You must watch the 2 hour Video on Perry Marshall Talking About Adwords.

Read a comprehensive description on how to test A/B testing of Text Ads, Landing Pages with Adwords.

These resources & knowledge on Adwords may not be present in the Google Adwords Learning Center

For Appearing for Google Advertising Professional Exam you could visit the Adwords learning center http://www.google.com/adwords/learningcenter/

This is my personal list of bookmarks on Adwords. However do keep a looking for more postings on Adwords Tips.

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In display marketing the websites you advertise on, provide extensive details like quality of traffic on their website, as a part of media kit. For example information on user’s geography breakup, economic class break up, age group breakup, gender breakup etc. However search engines never provide such details to advertisers. At the max they give search volumes, competition volumes, estimated clicks for each keyword, geography and ofcourse the hot keyword trends in the market.

In countries like India, where Google market share is about 80% and with Alexa rank in Top 3, you can safely assume all demography of people browse Google.com.

The keywords driving traffic to your website can give a lot of information about the nature of audience present in that particular market.

• Group campaigns, adgroups based on theme, product.

• Target each set of keywords in each location, content, language, Ad Scheduling.

Let’s discuss with an example of shopping site. Assuming shopping site extensively advertise on all products, in each location separately. Just by looking at your campaigns, you can identify:

1. The best performing location that generates traffic

2. The best performing product for each location

3. The least performing product for each location.

4. Location wise serious buyers can be identified, Looking at Avg time spent for each campaign in Analytics,

5. Time range with maximum activity on the site. Users are active from 8:00 am to 10:00 pm or throughout the day?

6. Which product page has highest bounce rate? Look at Campaign/Adgroup wise Bounce rate.

7. Which location has maximum repeat customers? Look at % New Visit for every campaign

8. Judge the competition in the market. Competition in Market is directly proportional to competition in PPC bidding.

9. Identify seasonal changes by change in traffic, location wise.

10. For B2B products or High Value products, if majority of conversions take place from content network. Quality of users buying your products is quality of users browsing those content sites.

11. Best location that generates maximum sales, you can do this if you set up E-Commerce Revenue Tracking in Google Analytics.

Your PPC Account can act as a pulse for your online business.

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PPC Campaign Management is a service where an advertiser chooses to pay money for displaying his Ad on search engines for keywords he/she chooses. Advertisers are given the flexibility to Target his audience as per their needs.

PPC advertising is the only revenue generating service for search engines; therefore it is their duty to consistently add value advertisers, unlike SEO where it was webmaster’s duty to add value to users.

The underlying issue for promoting on Organic results was ‘adding value’, since it was the duty of search engine algorithms to determine whether a web page is relevant for a query or not.

In Sponsored Advertising (PPC) the underlying issue is ‘Objective of Advertising’, since the advertiser gets to choose the keyword and landing page however it is the objective of advertising that determines the effectiveness. Therefore the Advertiser has to do job of the algorithm.

Advertiser must know their business/market well for effective management.

Know your Business

1) Geographical area of Business Operations

a. Locally, Regional or National Operator

2) Constraints

a. Service only to certain economy class, education class, etc.

b. Some services you do not provide.

3) Time of Operations

a. Time of the day, day of the week, for business operations

4) Objective of Advertising (Most Important)

a. Generating Leads for Business

b. Generating Traffic

c. Brand Building

d. Populating Database

e. Any other

Advertiser has to not only be clear with his objectives but also be able to measure the results effectively.

Know your Market

A) B2C – Pay Per Click Management

In this case your target audience is everyone who is browsing internet or at-least the majority of them. Your objective can be any of the objectives listed above. The main players are Classified Sites, Travel, Dating Sites, Portals, Auto Sites, and other websites which attract amount of traffic:

i) The best Ad position is #3 with conspicuous ad text

ii) 20% of the keywords generate 80% of the relevant traffic.

iii) The long tail of keywords helps in maintaining the average cost per acquisition for entire program.

iv) There is always a list of negative keywords, negative sites where you don’t want to display. Unless you don’t care about branding.

v) Small changes might make great impact.

a. Test and try Different Ads to maximize CTR

b. Land Users on relevant pages

vi) Remember your target market is large in number therefore

a. Advertise to as many users as possible

b. Be highly specific in your Ads to display just the right communication. Attract only the right traffic.

c. Users can directly perform action, therefore offer necessary details, information, privacy policy in the landing pages.

d. Results are directly measurable as users perform online activity such as click, registration.

vii) The Keyword mix in most of the accounts general contain the below composition.

a. Branding Keywords (< = 1%)

b. Keywords Generating Relevant High Traffic

c. Keywords Generating Relevant Low Traffic

d. Keywords whose CPC is affected due to market competition

e. Keywords generating Irrelevant high Traffic

f. Keywords generating Irrelevant low Traffic

Relevancy is not in the Keywords but in the traffic. Measurement has to be done as traffic being relevant or irrelevant more than keyword being irrelevant or relevant.

A) B2B – Pay Per Click Management

In case of B2B marketing the strategy is different. In this case you can filter down your target users to last level. For example: Your business is looking for HNIs to invest or export commodities. Here Awareness, branding is the key issue, users may return back online later on. I will not buy a tractor after clicking on a PPC Ad. Keep keywords as low as possible.

viii) The best Ad position is #1 with your USP in the Ad text, or track record.

ix) Bid on just branding keywords and few targetted keywords.

x) No long tail of keywords.

xi) Display on Sites where your Target Audience mostly concentrated. Display on Blog, review sites, industry news sites.

xii) There is always a list of negative keywords, negative sites where you don’t want to display. Unless you don’t care about branding.

xiii) Display as much information about your company, Awards, Certifications on landing page. Be sure to mention Phone numbers and email everywhere.

xiv) Target Time, Date, Geography, Ad for every Ad

xv) Remember your target market is specific & therefore:

a. Advertise to only targeted people

b. Be generic in your Ad, display your USP consistently.

c. Don’t expect users to directly perform action.

d. Results are not directly measurable as lead conversion make take time.

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FutureBazar Ad on Google.com

The Google Search for the exact characters would give me the results :

I really wonder how Google approved these Text Ads on their network.

The same Ads are found in Sify.com as well.

Another interesting thing is Google is able to index and spider content on Sponsored listings displayed through Adsense. This means that Google can read Javascript which is otherwise understood to be totally unreadable by Google’s robots..

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Yahoo launched its Ad program In India with new Interface for Advertisers to manage their campaigns and track/monitor results performance.

The Main features of YSM are:

1) Users add mainly Ads in YSM not keywords. This means that campaign is sorted by Text Ads

2) There is Advance Match (similar to broad/exact/phrase match in Adwords) & Content Match for every Text Ad.

3) Set Maximum position 1 for all Ads, this would automatically increase your CPC to give your Ad #1 on search results

4) Gives our your competitor bids and Top 3 bidders for your keyword

5) Generate daily, monthly, weekly reports on keyword performance.

6) Campaign Settings, Activate/Deactivate Campaign, Url, Category of Campaign.

7) Billing Report on predefined this month & last month stats.

The above are the main features on the YSM system. For more latest info you could visit the YSM blog

My personal opinion is that a company that is looking to compete with Google has to come with a system that is comparable by benefits & features vis-a-vis competitors.

As an Google Adwords user the main things that are visibly lacking in the system which catches your attention are:

1) No Conversion Tracking. How does yahoo justify users expenditure on their network without being able to track campaign effectiveness. This shows Yahoo is concerned about earning their revenue more than caring about users money.

2) No Advance Keyword/Ad Text editing. You cannot track down poor performing keywords & remove them. Similarly Text Ads.

3) No place for Image Ads. With content targeting options, having a Image targeting is a necessary feature.

4) No way to generate customized reporting tool. There is only a standard reports that can be generated.

5) If there are more than 1 campaign then there is no provision to find cumulative costs, clicks, bills etc..

6) There is a need to create an Ad every time your add a new keyword. This increases the time of the advertiser.

These are main features that are clearly visible in the account and definitely not helping the advertisers.

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This new feature of displaying quality score for each keyword in search campaigns helps advertisers tweak their combination of keywords, Ad texts in their ad groups for improve quality and reduce their minimum bid thereby reducing their overall costs.

The feature shows Great, OK, Poor against each of the keywords listed in the search campaigns.

The various ways to optimize the campaigns for better performance are:

1) Remove all Poor keywords in an ad group and place them in new Ad group.

2) Create Dynamic Ad texts for these Poor keywords or use these keywords/synonyms in the Ad text.

3) Change the communication of these Text Ads. For Example from Buy the Product to View the Product or Get Benefits by using the Product.

4) Search for these Poor Keywords on Google.com and see the Ads that are running. The Ads displayed in Top position can be assumed to have good communication.

5) Similarly OK keywords of the same theme can be grouped together. The Ad text can be modified by including the keywords and comparing Top Ads in the search results.

6) Landing page can be changed to have similar communication as the Ads themselves.

7) Keep trying new combinations of Text Ads at regular intervals to get maximum results.

Perform SEO for landing pages with Title, Meta, Alt Tags with Keywords present in the Ad Group which are landing on this web page. For more detailed discussion please visit Webmasterworld. Keep different landing pages for different AD groups.

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