Google Products

PPC Traffic India

In Pay Per Click Marketing through Google, Yahoo, MSN advertising is done on search and content websites. Users type in queries and find sponsored results for each keyword. Users then click on the Ads based on their liking.

In display [...]

Pay Per Click SEM

Pay Per Click (PPC) Marketing India

Pay Per Click (PPC) Marketing India

PPC Campaign Management is a service where an advertiser chooses to pay money for displaying his Ad on search engines for keywords he/she chooses. Advertisers are given the flexibility to Target his audience as [...]

Google Products

Funny Ads by Google

Recently spotted was an Text Ad on sponsoed listings of Google Search results. The Ad was from Futurebazar.com, with not a single character in english or any other language. All characters in title, description line 1 & 2 were in small box.

FutureBazar Ad on Google.com

The Google Search for the exact characters would give me the [...]

Internet Marketing

Yahoo Search Marketing in India

Yahoo Search Marketing is very new in India after it parted ways with MSN in sometime June 2006

Yahoo launched its Ad program In India with new Interface for Advertisers to manage their campaigns and track/monitor results performance.

The Main features of YSM are:

1) Users add mainly Ads in YSM not keywords. This means that campaign is [...]

Google Products

Optimizing Adwords Campaigns with New Quality Score Feature

Google now is providing the quality score information to their advertisers which were not revealed to advertisers before.

This new feature of displaying quality score for each keyword in search campaigns helps advertisers tweak their combination of keywords, Ad texts in their ad groups for improve quality and reduce their minimum bid thereby reducing their overall [...]