LinkedIn which is a social networking much like Facebook, geared for professionals to share resumes, and employment related information,  is the first of the social media networks to open up it’s doors to the public shares. Many believe that is why the stocks took off soaring 109% from the original offer. Investors are hopeful that this will open the door for other companies such as Facebook, MySpace, and Twitter and those they will follow through. This would begin a totally new advent and avenue for investors to put their money in. It is the way of the future, the technology frenzy has taken over and everyone wants a piece of it. To give you an idea of the broad scope of opportunities this would open, LinkedIn has around 100 million users, while facebook has more than 600 million followers, and earnings to boast about. If they ever opened their doors to public shares, investors and amateurs alike would go into a mad rush to buy shares of the biggest social media King Company. So far though, no sign of that in the near future.

The news of its rapid growth makes some investors worried that the value of the stock exceeds the $243 million of revenue that the company generated last year. Making it that because of it being one the first social media groups to go public, it was at an advantage surely. The stock market however, as we all know has a mind of it’s own and do what it wants to. For now, people are celebrating their new wealth; investors who had purchased private stocks last year at low prices around the $20 mark are jumping for joy over the amazing growth they’ve witnessed in just one year. However not all investors are hopeful of the quick rise of the stocks, many believe that the smaller network group faces unforeseen challenges from their much bigger social networking counterparts facebook, but who doesn’t right? Can anyone ever become bigger or better than Facebook.

As most of you already know that contextually targeted ads offers valuable information to visitors & prospective clients, and draw them to your message. (for those who don’t – Contextual targeting facilitates matching of ads that incorporates keyword targeting to websites within the Display Network. This high-tech system evaluates each site’s content and theme, accounting all the major elements like as text, language, link structure, and page structure. By evaluating the above given elements, Google translates the main themes of every webpage and targets AdWords ads to the searched page as per the advertiser’s keyword selections and geographical targeting). Now, with the help of Contextual Targeting Tool, you can design contextually-targeted campaigns more competently and swiftly, and enhance the number of clicks and ROIs for your Ad campaigns.

Mechanism of Contextual Targeting Tool -

This tool creates the keyword lists by it-self which can be utilized to exhibit your ads on appropriate web pages in the Google Display Network. Most efficient keyword lists are the foundation of successful contextual targeting campaign, and via “Contextual Targeting Tool” this process can be done automatically within no-time. This tool instantaneously creates large number of keyword lists, escalating your campaign ROIs while ensuring precise targeting for your ads. It signifies that you can experience more clicks and ROIs for your campaigns & in a speedy manner.

How to use?

Taking an example that – you sell soccer tools and kits. Generally, you require creating different ad groups for different product lines, like soccer kit, soccer shoes, soccer cleats, etc. Through this Contextual Targeting Tool, all you need is to enter every product type into the search box, and the targeting mechanism will instantaneously produce relevant keyword lists for you. For instance, if you insert the category “soccer kit” in the search box, precise ad group results are generated like branded soccer kit, affordable soccer kit, soccer jerseys, soccer bags, etc.

These ingeniously crafted ad groups facilitate you in acquiring extra traffic and ROIs, as it is not possible for you to create all of them which generating campaigns manually. Moreover, while providing complete automation in creating the new ad groups, the Contextual Targeting Tool also offers proposed bids and calculated placements so as to provide expected types of sites in the Display Network where your ads can be seen.

It is to be informed that those advertisers who are using AdWords Editor can access the Contextual Targeting Tool with ease. In the coming week, every single advertiser will be able to take advantage of this application via the Opportunities tab in their respective AdWords account. However, the requirement of AdWords Editor for implementing the ad groups in accounts for now will be there (download AdWords Editor). Furthermore, In the coming months this requirement will also be removed.

We hope that information regarding this tool will help you in enhancing your ROIs more efficiently with your Display Network campaigns.

Praveenkodur.com is a Blog with content related to Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

1. Now you can change your YouTube homepage as you desire. Choose in to use improvement for example, recommended and suggested videos supported on your screening history, what your contacts are able to, a lone rest to see the entire videos you have pledged to and additional.

2. You can also deliver a private video greeting. Youtube has built it more easy plus graceful for buddies and family units to keep connected throughout video greetings. So, use the “Unlisted” characteristic to divide videos with an exact URL hence merely those populace you would like to sight a video will watch it.

3. You may modify your private video greeting employing backdrop themes and extra chimes and screeches. You can rapidly build unique videos by various video templates as of 3rd party tools from Xtranormal, Stupeflix and Animoto.

There is a challenge created by Ted and YouTube named “Ads worth Spreading” and you are requested to post an entry. Ted’s task is to increase commendable thoughts around the globe. According to the YouTube, publicity must build you imagine, react and would like to share that is it a great thought or not, a creation that create the globe improved or a plan that might modify the globe. Therefore, generate an ad that builds dissimilarity.

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

Now Google once more is updating Translate for Android with numerous features to create the app effortless to interrelate with. And people can see in other enhancements, Google has formed improved “dropdown boxes” to assist choose the verbal communications you desire to translate as of and into, an enhanced input box and explain plus cleaner icons.

According to the Google, they as well would like to allow you in on a new aspect that is motionless in its initial levels Conversation Mode. This is a fresh platform inside Google Translate which is upgraded to let you to converse lithely with a close individual in a different language. A few months before, you can have observed an untimely presentation and now you can check and get enjoy with this on your Android device.

Presently, you may just utilize “Conversation Mode” when interpreting between two languages. To translate your speech, the only things you have to do that push the microphone for your desire language in “Conversation Mode” and begin speech. Then it will interpret your words and speak the entire conversion orally. Your discussion collaborator can then reply in their language, and finally you will listen to the conversion told rear to you.

You should know that this tool is still in alpha, causes similar to local pronunciations, background sound or fast dialogue can build it complicated to know what you are speaking. Yet with these cautions, Google is thrilled about the upcoming assure of this technology to be capable to assist populace bond diagonally languages.

As each one knows that Android machines have increased in all over the world, Google has observed Translate for Android employed everywhere. The bulk of Google’s practice currently approaches from exterior the USA, and they have observed day by day practice from extra than 150 states. If we look at it closely then we can realize that it is actually worthwhile for us to observe how this innovative interface is serving us by removing language hurdles in all over the globe.

So, people can get the application by downloading it, accessible for devices that have Android 2.1 and over.

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

Certainly, the Xoom appears to be the primary tablet to run Honeycomb that brags a sequence of improvements that get benefit of a bigger and slate mode display. But do not be anxious, they will be receiving excellence era with the Xoom quickly sufficient.

Prepared with the excellent features of dual-core processor, twin cameras, and display of 1280X800m, the 3G allowed model of the Xoom will ground in Verizon Wireless’ array in the initial sector trailed by a 4G LTE model in the 2^nd sector of the year, with the CEO of Motorola Sanjay Jha vowing that the earlier 3G Xooms will be upgradeable to 4G when the LTE versions appear.

Now you will be surely thinking about its cost, no comments on that further than a guarantee that it will be competitively cost. Between the Xoom’s characteristics and qualities are those 2 cameras, the 1^st is a 5 Mega Pixels lens in back which has the ability of capturing 780 pixels video and with a 2 Mega Pixels camera in frontage for video chat facility. The factual high definition display brags a 16:10 display to reduce on letterboxing when enjoying videos and movies.

As those of them in presence at presser of Motorola were not permitted to manage the Xoom themselves, Motorola representatives were illustrating off the Xoom in a display place. The tablet surely appears smooth sufficient and as assured when Google executive Andy Rubin taunted it very last month, it has no keys in any way in frontage not even a Home key.

Unluckily, we did not find to observe the real Honeycomb boundary in act; as an alternative the entire we observed were preserved, full and large screen videos of what the restored Android aspects will appear. Not to be missing out of the tablet achievement, T-Mobile set off forward and declared its own Honeycomb tablet, the LG-made G-Slate.

Surely people want to know more about it; unluckily, all of us have to stay awaiting a later date for the possessions, with the press release of T-Mobile enlightening approximately not anything concerning the innovative tablet except for the name and the truth that it runs on the future Honeycomb model of Android.

The executives of LG prescribed, through their press meeting in the morning of Wednesday that they would reveal their future Android tablet next day; therefore I think we will have our responses in a subject of hours.

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

Last Gadget Standing names the newest goods being showed at CES that will endure the analysis of era. Supported on a mixture of online and public media buzz and examination by a skilled board of adjudicators, Last Gadget Standing has lessened down the products of this year to the first twenty-five noisemakers. Rapidly this record will be lessened to the top ten corporations that will vie live in the place of Las Vegas in a dynamic presentation on January 8, 2011 with live viewers rating to decide which creation merits to get the Last Gadget Standing label.

ViewSonic’s 8″ 3DPF8 3D Multimedia Photo Frame is packed with excellent features that build simple to share your life’s golden moments with the enthusiasm of complete 3D. Not merely does this tool perfectly show 3D photos and videos without glasses, it as well mechanically changes normal 2D pictures and videos to 3D mode, giving clients fresh techniques to connect with amusement.

As well as modified albums and slideshows with melody, this many-sided 800X600 resolution gadget presents the entire functionality of a dense digital exhibit, with 128mb of built-in memory, SD/SDHC/MMC & USB hold up, schedule calendar, alarm plus clock qualities. It has a rechargeable built-in battery and concealed touch panel manages, this gadget is as instinctive as it is interactive. You can get this Viewsonic’s 3DPF8 in just $179.99.

According to the vice president of Viewsonic USA, “We are arrogant to be considered to Last Gadget Standing’s top twenty-five whose lists of foremost CE creations to be revealed at CES 2011, 3D is with no dispute a rising tendency. Our innovative 3DPF8 3D Multimedia Digital Photo Frame allows customers to convert their standard 2D pictures into 3D style and mode, building it simplest than still to make and distribute your possess private 3D content and sight it with no glasses.”

Last Gadget Standing is managed by appreciated technology correspondents, Robin Raskin and Harry McCracken. Admissions are checked by a skilled board of manufacturing media. Consumers can also get further information about the Last Gadget Standing rewards can be access at the website lastgadgetstanding.com.

Consumers can get the pleasure with this ViewSonic’s 8″ 3DPF8 3D Multimedia Photo Frame fully by adding up their lovely and cute photos which are contained the memories of their life. It is consisted the entire aspects and qualities which a multimedia photo frame should contain. Hope you would certainly appreciate.

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

“Todd Bradley” who is the executive vice president of HP group said, Palm’s new OS gives a perfect platform to get bigger HP’s mobility plan and make an exclusive HP practice on both sides of manifold mobile attached devices.

Palm has important IP possessions and has a very expert group. The market of smart phone is huge, beneficial and fast increasing, and corporations that can give an included device and knowledge authority an advanced share. Progresses in mobility are presenting important chances and HP aims to be an organizer in this marketplace.

HP makes innovative opportunities for technology to contain a significant crash on populace, trades, governments and culture. The world’s biggest technology corporation, HP carries mutually a collection that distances printing, individual computing, software, services and IT communications to explain client troubles.

It is quite seems that HP and Palm are lastly ready to demonstrate us their newest products, counting that extensive expected WebOS supported tablet but the presentation is scheduled for next month before at this week’s CES show in the place of Las Vegas.

The occasion is scheduled for February 9 in San Francisco-USA and assures a thrilling WebOS declaration. No straight declare is prepared of tablets or smart phones, but it is attractive simple to see among the lines. Palm as well posted a banter post on its official blog which named “Twas the week after Christmas”. It is as given below:

I am confident that you have heard that a tablet is nigh,
and plenty extra phones and ePrint, and cool apps, oh my,
“First, Palm Pre! Then, Pixi! And, Pre Plus (and Pre 2)!
Next, what is? Or whose it! Or, Thingabob? And Yoohoo!”
(Those aren’t the real names! they’re not even the codes!
You’ll have to wait! Have to wait! The future bodes!)

Palm and HP including the new holder of Palm have previously prepared it simple that they are doing work on a tablet supported on Palm’s WebOS stand, owing to appear soon after this year. People as well waiting for to observe latest WebOS smart phones, in addition to HP printers entrenched with WebOS application. There is a current news on the Fox News website doweled the huge disclose for CES, but the forecast looked like dodgy provided that none of Palm and HP have nothing huge CES occasions intended.

Sources for news:

http://blog.palm.com/palm/2011/01/twas-the-week-after-christmas.html

http://buzz.jvproductlaunch.com/blog/2011/01/05/hp-sends-out-invites-for-a-webos-announcement-on-february-9th/
http://www.mobilecrunch.com/2011/01/04/hp-sends-out-invites-for-a-webos-announcement-but-not-during-ces/

Praveenkodur.com is a Blog with content related to Online Marketing India, Analytics India, Internet Marketing India, PPC India, SEO India, SMO India, Web Analytics India.

Some of the common uses of analytical models are:

Acquiring new customers: Acquiring new customers is generally a big cost for the company, with increase in prices on various acquisition channels, companies find it hard to reduce cost in acquiring good profitable customers. Predictive modeling to certain extent becomes very useful in reducing costs in acquiring right customers and increase profitability. It also helps in designing marketing offers, special campaigns for customers to reach out to them.

Predictive models use historical data of customer attributes to understand relationships between attributes and their specific response or behavior. The output of predictive model is generally to predict a future response of the customer with their present data. These models are generally used to rank a list of prospective customers on the likelihood of their predicted response. This is very useful as it helps take present decisions. Other factors can also be fit into the response such as risk of acquiring customers like credit risk, or the cost of retaining customer. We can also predict response to each specific product, which helps in better targeting the customer and increases chances of acquiring them or even for cross selling products

(http://www.stochasticsolutions.com/pdf/CrossSell.pdf).

Additionally, there might be situations where it might not be easy to connect both customer and the response desired. Additionally there may be situations where various responses of customers are also valuable. For example, a customer might purchase a product after visiting the site 4 times, each time the customer performs a action like search, sending an enquiry, contacting user, reading knowledge material etc. Each action may be valuable to business therefore need to included in the model. In all such cases we need to use proxies to understand purchase behavior. Model building is a tedious task, but very worthy effort in increasing profitability.

In process there are additional outputs generated like customer profiling, customer segmentation, clustering and affinity pairs which is very valuable in developing products for customers.

http://en.wikipedia.org/wiki/Predictive_analytics

Customers Retention: The second problem is of retaining existing customers, companies are willing to provide offers to retain customers. The data mining problem will translate into finding the customers at risk (or customers who are looking to switch) and additionally identify those customers who are more likely to change behaviour due the marketing offer given by the company. (http://www.stochasticsolutions.com/pdf/FinanceRetention.pdf).

The data useful will be behavior of customers before attrition for certain time duration along with their demographics, attitudinal & behavioral patterns.

Predicting customer attrition rate is separate from predicting their behavioral change because of promotional offer. These models are extremely useful where markets are saturated and acquiring new customers becomes increasingly difficult.

Marketing techniques for retaining customer could backfire sometimes, resulting in loss of customer due to persuation from the company. There are also certain customers who would attrite irrespective of any marketing offered to them. Capturing this behavioral difference can be done through Control Groups, Test Groups & Hold Groups. This method is called as Differential Response modeling or Incremental impact model or Uplift model or Net model. Here is more info on the same: http://en.wikipedia.org/wiki/Uplift_modelling, and few white papers on the same http://www.stochasticsolutions.com/pdf/SavedAndDrivenAway.pdf. Customers in Control Group are randomly targeted, Customers in Test Groups are targeted based on model, Hold Group Customers are not considered for targeting of offer. Results of test and experiment is used in building the Net Model.

The industries where these techniques will be highly useful are Financial Services, Retail, Telecom, Internet Companies and Software Houses.

Do check back for more articles on this topic.

List of resources to find more information about Analytics

1) http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Predictive-Analytics-Can-Pinpoint-Profitable-Customers-52164.aspx

2) http://scientificmarketer.com/search/label/response

3) http://www.redclaymedia.com/response_modeling.php

4) http://stochasticsolutions.com/retention.html

5) http://www.information-management.com/specialreports/2008_62/10000747-1.html?ET=dmreview:e323:1015879a:&st=email

6) http://www.information-management.com/issues/2007_52/10001990-1.html

7) http://www.predictiveanalyticsinsight.com/articles/callcenter.htm

http://www.predictiveanalyticsworld.com/predictive_analytics.php

9) http://www.marketingprofs.com/4/shearer1.asp

10) http://semphonic.blogs.com/semangel/2009/01/predictive-analytics-getting-a-legup-on-where-analytics-is-headed-.html

The Original article is present on http://www.praveenkodur.com/blog

It is very essential for a financial company to know, which user to target for what product and when. The goal of data analytics and data mining department is to arrive at accurate answers to these 3 questions, (Which User, What Product, When), trust me it is a rewarding exercise for the bank, users and definitely the analytics manager.

The problem is very simple. A customer may have purchased a single product or multiple products from a bank. The company would ideally like if all its customers bought all of its products. This possibility however does not exist, therefore without any targeting model; the company would be wasting money, time and resources by randomly targeting customers for its products.

Using a little sophistication of data mining techniques, we would be able to build a targeting model or a response model on customer base. A response model is a predictive model which estimates the future behavior of a given customer even before it occurs. Even with a fair amount of accuracy it can be very useful for company in saving majority of costs in various departments/channels. There are various types of data available for analysis like demographic, behavioral, psychographic / attitudinal. The above data can be very useful in data mining methods, however the cost, usefulness and expertise to store / retrieve data has to be assessed and judged.

Giving an example: A customer has savings account in a bank, based on the information given to the bank along with account status and history, we could target her as a prospect for a personal loan product based on a logic / algorithm.

The logic / algorithm could be as simple as if a customer from metro with account balance of Rs 1,00,000 or more for over 6 months should be a prospect for home loans Rs 20,00,000 or personal loans over Rs 3,00,000. This is a simple example; however it could be a complicated neural network or logistic regression model.

Cross Sell Models: A customer of a product A, is a likely prospect for product B if his account activity positively predicts likelihood of purchase. Target model has to predict purchase of product B.

Up Sell Models: A customer can be targeted for higher segment product in the same category based on his account status and demographics. Normal saving accounts customers can be sold for Premium segments customers, if his account balance is over a period of time.

Deep Sell Models: A customer can be sold more of same product based on his need. Target model has to predict his need.

These target models are also called response models that only predict the purchase behavior of a customer for a given product. This model is ineffective as the cost of randomly targeting a customer for product is LESS THAN cost of targeting using predictive response model.

The main reason is because of below limitations of traditional response model

A) All customers behave in two ways: Purchase or DO NOT Purchase

B) Behavior of customers during absence of any marketing activity.

C) Maximum lifetime value to be derived from customer is unkown, this will result in underselling or selling lower value products when higher products could have been sold.

IF these issues are taken care of by strong statistical modeling then loss making response model can be made profitable.

The original article was found on http://www.praveenkodur.com/, Copy rights are reserved.

Disclaimer: These are my personal views and not a view of any organization or body.

1) High traffic/Popularity on Video Sites such as Youtube.com, Google Videos, Daily Motion, AOL-cut, Yahoo Videos and other video search engines,

2) Availability & increase in usage of broadband internet in India.

3) Search Engines moving towards Universal Search.

4) Social Sites enable sharing and voting best videos.

5) Increase in traffic to Torrent sites and forums where people share videos

Ways to Market Video Content

Marketing & Optimization are 2 different terms, Marketing is creating new and optimization is refining the existing content. Marketing is mainly push, Optimization is pull.

Social Media including videos is a place where there is a very thin line between the two, both exist simultaneously. For example: Viral Marketing is both Push and Pull. Videos is also both Push and Pull. Advertisers need to push only to an extent beyond which pull has to take it forward.

1) Include Your Website Name inside your Video

2) Keep posting Videos Frequently

a) Post Videos about your Company, Investor Information.

a) Post videos on Product Usage

b) Post videos on Customer Testimonials

c) Post Videos on Training and Development Program

d) Informational B2B programs in your Videos

e) Awareness about your Industry

3) Upload Videos in all possible video search engines such as youtube etc.

4) Submit your Videos to Digg, Stumbleupon and other such content sites.

5) Embed Videos in your Blogs, Websites etc.

6) Give Links to all your videos in your sitemap

7) Give links to Videos from inside the content or article.

Include Digg this Button on webpages which embed videos

9) Include Keyword rich content, brand names in Titles, Descriptions of Videos around the Videos.

10) Include ror.xml Sitemap or podcast RSS feed and submit to google, yahoo and other search engines.

11) Ask Users to Post comments, this will add the content on the page.

12) Create a Textual version (SubTitles) of the video in all languages of your TA and embed in your blog

13) Give links of your sites which link to Youtube video, inside Youtube Video page.

14) The Page which embeds the Video in blog, website must have keyword in H1 tag as Heading.

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