Google Products

Why Search Engines are Acquiring Agencies

Google has acquired DoubleClick for $3.1bn, Double click is an Ad company working with Advertisers and Publishers in Ad business. They developed a DART product respectively for Advertisers and Publishers to help target and manage campaigns to meet their respective goals.

Internet Marketing

How Youtube can Increase Popularity

Youtube has recently run into series of Copyright issues from CBS to Viacom. Dr. Eric Schmidt in many occasions says Youtube user who views videos (copyrighted material) is a fan, word derived from the word fanatic. Hence companies can sell anything to these fans as they are at high interest and willingness level to [...]

Internet Marketing

Yahoo Pipes a Useful Tool for Webmasters

Yahoo Pipes is definitely the most innovative product to be released in major scale in recent times.

This is a tool using which you can generate customized content by mixing RSS feeds in any order. You could send the output of one feed as input source into another.

For example you could create customized Pipes to suit [...]

Internet Marketing

Internet Businesses in India

Internet businesses in India is at growth phase, some businesses are decade old such as Naukri.com, but most are very new such as travel portals, ecommerce portals.

Online businesses succeed only with a strong revenue/business model that creates a genuine value to the consumer/user by making a strong impact in reducing the demand and supply gap [...]