Archive for Social Media & Opimization

Video Marketing Online

The need to market & optimize videos.

1) High traffic/Popularity on Video Sites such as Youtube.com, Google Videos, Daily Motion, AOL-cut, Yahoo Videos and other video search engines,

2) Availability & increase in usage of broadband internet in India.

3) Search Engines moving towards Universal Search.

4) Social Sites enable sharing and voting best videos.

5) Increase in traffic to Torrent sites and forums where people share videos

Ways to Market Video Content

Marketing & Optimization are 2 different terms, Marketing is creating new and optimization is refining the existing content. Marketing is mainly push, Optimization is pull.

Social Media including videos is a place where there is a very thin line between the two, both exist simultaneously. For example: Viral Marketing is both Push and Pull. Videos is also both Push and Pull. Advertisers need to push only to an extent beyond which pull has to take it forward.

1) Include Your Website Name inside your Video

2) Keep posting Videos Frequently

a) Post Videos about your Company, Investor Information.

a) Post videos on Product Usage

b) Post videos on Customer Testimonials

c) Post Videos on Training and Development Program

d) Informational B2B programs in your Videos

e) Awareness about your Industry

3) Upload Videos in all possible video search engines such as youtube etc.

4) Submit your Videos to Digg, Stumbleupon and other such content sites.

5) Embed Videos in your Blogs, Websites etc.

6) Give Links to all your videos in your sitemap

7) Give links to Videos from inside the content or article.

8) Include Digg this Button on webpages which embed videos

9) Include Keyword rich content, brand names in Titles, Descriptions of Videos around the Videos.

10) Include ror.xml Sitemap or podcast RSS feed and submit to google, yahoo and other search engines.

11) Ask Users to Post comments, this will add the content on the page.

12) Create a Textual version (SubTitles) of the video in all languages of your TA and embed in your blog

13) Give links of your sites which link to Youtube video, inside Youtube Video page.

14) The Page which embeds the Video in blog, website must have keyword in H1 tag as Heading.

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How Blogs and Blogging help your Business?

Google says 80% of its searches are informational and the rest are navigational and some are transactional. Also it points out that every year more than 25% of the keywords typed by users are new, which have never been typed by users before. Google also has 55% market share as per comScore report.

Therefore according to this we analyze that most users searching on search engines are basically looking for information which they may use it to make offline decisions. This is an opportunity for the companies to provide user awareness and education to equip/empower them with required information to make a decision.

A website presence is basic essential of any company, at the same search engine visibility is very important for this both SEO, SEM becomes necessary. Just as a public relations is to offline media, SEO is to search engines.

What is Blogging?

Blogging is personal opinion dashboard of an individual to express his/her views, opinion or suggestions to the world. Many people blog about their work, personal life, hobby, related interests etc.

Blogs can be created on any freely available blogging system such as Blogger.com, Wordpress.com and many more. Every blog has a feed which can be subscribed by users who can read your posts from their personal feed readers. Also people can post comments on the posts.

Advantage of Blogging

In an offline comparison, you would express your views, thoughts (all types political, personal, business etc) to few close friends and relations. Your expression of thoughts may not have had an impact on your friends but certainly have counted as word of mouth marketing.

Porting the similar analogy to online scenario, your ideas on your blog my have an impact to an information seeker who has landed from a search engine & who is reading your posts.

Many users who visit a website may not be able to find all information or may not have complete trust in what you say. They may be looking for additional information from another user, who may be available on social networks or blogs.

Providing additional information on your blog about the company, its policies and products gives an excellent way to build trust with users and convert an information seeker into a customer.

Google always sets an example in every aspect of online marketing. Google has a blog for its each & every product & service it has launched so far. This gives Google an excellent way to communicate to users in casual and user friendly fashion. Also this provides a platform to provide comprehensive information about its products to end users. This gives them tremendous scope to gain confidence among users and ensure their user base community grows. My belief is that popularity of users & webmaster community has greatly increased only because Google maintains extensive communication about its products through blogs, forums, usenet groups etc.

Apart from the official blogs, there numerous personal blogs that are maintained by company employees such as Mattcutts, Avinash Kaushik and other such people. They promote the policies and procedures of the company through their personal blogs.

AOL product manger talks about the new home page on his personal blog, Avinash Kaushik talks about Google Analytics new interface on his personal blog. The information provided here were very useful to end user and builds confidence and therefore brand value.

Companies must demonstrate the way to blogs by first indulging themselves actively into blogging & social networks before they expect the users to blog about them. This is the simple basic principle on which user activity, habits & behavior on internet are transformed. Practice before your preach. This is after you have a excellent product with very good technology.

How Online Companies should blog?

A) Blog about products that are displayed online,

B) Blog about website features & enhancements & every product on website.

C) Blog about policies, procedures, payment systems

D) Blog about FAQs, and user activity

E) Blog about happy customers, happy users, use photographs, videos etc.

F) Participate in popular forums; solve problems/ grievances posted by users.

G) Increase your presence wherever your target users are located online.

H) Encourage your employees to blog about the company and its policies to send out positive signal to end users.

This would definitely build more confidence into your customers as well as turn information seekers into potential customers. This is a big boost to your brand as it increases your popularity in the online community.

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Social Media Marketing

Social networks have recently found increased importance & popularity among internet users. Mostly because they are only classification of websites through which people can connect to other people effortlessly, which otherwise would not have been so easy to connect.

Most Social Network community generally has following options:

1) Anyone can join / Moderator regulated
2) Forum Postings ? anonymous / non- anonymous
3) Messages ? Allow /Disallow members to send messages to each other.
4) More the number of people joining the group higher your community appears in search results.

Advantage Users: Ability to connect to interested people, share all forms of content. The users can join communities or create communities and invite other users & interact with them.

Advantage Advertisers/Marketers: Find group of similar interest people and find their target audience in one single location. The people on the network are at high interest levels therefore would increase the chance of generating prospective leads.

The Useful tips for Marketers for promoting their websites and brands on social networks are.

1) Create Communities Online related to your industry and company. But remember to keep it general & non profit as a social contribution and not at all as marketing & promotion technique

2) Invite people to join your network.

3) Offer help, advise, technical assistance and guidance to people. Even if it means acknowledging the advantages of your competitors products/services.

4) Ensure that you maintain your reputation in the community & network online

5) Communicate with the aim to increase your target audience’ awareness, & knowledge.

6) Join Other Communities and Groups. Ask their members to join your community.

7) Publish the Top messages, discussions on blog, website etc?create a RSS feed and ask users to subscribe.

8) Distribute Viral to community members

9) Tag your community with the right keywords, synonyms

10) Communicate you target audience with good enriching content.

11) Identify & be aware of your target audience. Send specific high interest messages to specific audience. Give individual attention & listen to your audience. Do not copy past a standard template and send it across to everyone..

12) Be an active blogger.

Top Social Networks

1) Youtube
2) Linkedin.com
3) MySpace.com
4) Orkut.com
5) Facebook.com (Most College Students from Top Universities worldwide & Professionals from Companies)

http://en.wikipedia.org/wiki/List_of_social_networking_websites

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