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SMO and Analytics

Social Media optimization is technique which can be called as natural optimization on social networks. Promotion no social media channels does not happen often.

Traffic from Social media optimization can be tracked

1. Google Analytics Referral Traffic

2. Number of Friends who have added you in their friends list in each of your profile in each Social Networks.

3. [...]

July 11th, 2008 | Tags: , , , | Category: Social Media, Social Media & Opimization, Web 2.0 | 26 comments

Long Tail Traffic Sources

Every Online Business, large or small has some few consistent sources of Online traffic to their website. Mainly the Direct Traffic, Sponsored Advertising Traffic and Organic Search Engine traffic.

The Long tail for Traffic Sources can be explained [...]

August 10th, 2007 | Category: Internet Marketing, Online Business, Social Media & Opimization, Web 2.0 | 49 comments

Social Network Marketing

A normal website such as an e-commerce site, News & Events site, Travel site or a generic portal like Yahoo, the core of the website is a product/platform that is sold to people. A e-commerce site can act as platform to Buy/Sell/Trade, a Travel portal offers access to bookings, News & events portal provides information [...]

August 3rd, 2007 | Category: Social Media & Opimization, Web 2.0 | 95 comments

How Youtube can Increase Popularity

Youtube has recently run into series of Copyright issues from CBS to Viacom. Dr. Eric Schmidt in many occasions says Youtube user who views videos (copyrighted material) is a fan, word derived from the word fanatic. Hence companies can sell anything to these fans as they are at high interest and willingness level to [...]

March 28th, 2007 | Category: Internet Marketing, Online Business, Product Marketing, Web 2.0 | 4 comments

Social Media Marketing

Social networks have recently found increased importance & popularity among internet users. Mostly because they are only classification of websites through which people can connect to other people effortlessly, which otherwise would not have been so easy to connect.

Most Social Network community generally has following options:

1) Anyone can join / Moderator regulated
2) Forum Postings ? [...]

March 22nd, 2007 | Category: Internet Marketing, Online Business, Social Media & Opimization, Web 2.0 | 7 comments