Direct traffic is that traffic which has no referrals recorded by your analytics tracking system, therefore there are certain factors which directly or indirectly impact Direct traffic to your site: Direct traffic is generally considered as the type in traffic, Traffic due by BRAND VALUE, they are users who are influenced by TV, Radio, and [...]
Every Company into Online Marketing and advertising are concerned about their return of investment..
In Search Engine optimization the cost incurred are mainly is on effort, time, agency cost/employee cost. While as in Search Engine Marketing, the costs are Advertising cost(which is CPC, CPA, CPM etc) and the cost of time/effort.
It is necessary to track the [...]
Analytics is a system that gives data about your site. Information has to be interpreted from that data. This Information acts as an aid is decision making.
Analysis of Analytics data begins with a given underlining problem or a [...]
Google is the first search engine which added value to a link given on a website for assessing the worthiness of a web page. This was the key philosophy in developing its Page Rank algorithm. It was able to identify the interconnectivity through different links connecting millions of web-pages across Internet, thereby [...]
Alexa & comScore
In present day online industry there are numerous players such as companies, agencies, individuals, consultants & others who are coming up with innovative ideas technical as well as commercial in the online medium to make an impact to the end user’s life.
However, the one area where the online industry is lacking & the [...]