http://www.praveenkodur.com/blog Analytics & Marketing Contact praveen.kodur@gmail.com Wed, 12 Aug 2009 11:01:20 +0000 http://backend.userland.com/rss092 en Mathematical models are developed in every area from atomic energy to bio technology.  Models are generally designed to understand the real world phenomena mathematically/algorithmically. A model is a prototype of reality or an abstraction. Real world contains a lot of assumptions and axioms, despite this we can fit the real ... http://www.praveenkodur.com/blog/2009/08/mathematical-models-for-online-business/ Companies are slowly adopting to the data mining as a concept, they are looking for quick and easy solution for their problems. On the other end there are whole host of companies which are offering software solution and tools for data mining. There is a danger here, the easy use of ... http://www.praveenkodur.com/blog/2009/08/marketing-data-mining-its-easy-to-do-badly/ Decision makers or knowledge workers are looking for information and knowledge at various kinds for making strategic or even mundane decisions. The process of extraction of information and knowledge from data is called data mining. This knowledge and information can be represented in various formats, this could be as simple ... http://www.praveenkodur.com/blog/2009/07/mathematical-models-data-mining-models/ Business Intelligence can be referred to a set of analysis methodologies & mathematical techniques that leverage the available data to derive knowledge / information that can be used to support/action business critical decisions. Call for a robust BI system comes from the need of making effective decisions, which has to be based ... http://www.praveenkodur.com/blog/2009/07/business-intelligence-for-internet-business/ Analytics plays a important role in customer relationship management. CRM is area which includes a whole host of activities which involves using the CRM software to campaign management tool to call tracking tool to database marketing tool etc. Each tool holds a customer information and in some way has a ... http://www.praveenkodur.com/blog/2009/07/analytics-solution-for-business/ Google Analytics is a very useful tool for Internet business especially online marketing. Google Analytics is probably the only free enterprise class tool available for website owners. It’s amazing the kind of features available for users at no cost. The amount of analysis, insights that can be accomplished is enormous ... http://www.praveenkodur.com/blog/2009/07/google-analytics-online-marketing/ This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot ... http://www.praveenkodur.com/blog/2009/07/marketing-analytics-i-predictive-modeling/ Data analytics involves a lot of transformations and therefore requires a careful attention to detail. The data generally contains many inconsistencies; the most common discrepancy is issue of Missing Values. Even a modest amount of missing values scattered throughout the data set will cause significant reduction in sample set. There ... http://www.praveenkodur.com/blog/2009/07/data-analytics-missing-value-imputation/ Financial Institutions offer various products to its customers such as personal loans, home loans, savings account, credit cards and so on.. It is very essential for a financial company to know, which user to target for what product and when. The goal of data analytics and data mining department is ... http://www.praveenkodur.com/blog/2009/03/cross-sell-up-sell-deep-sell-products/   Internet Banking is a different arena of web analytics, which require a totally different perspective and problem solving capabilities. The rest of the article will talk about some problems and solutions in such areas.   In traditional ecommerce sites, KPIs and key metrics are tracked by setting up page-tracking and Goals. Users ... http://www.praveenkodur.com/blog/2009/03/internet-banking-web-analytics/