The enormous raise is frequently owing to the post of April’s Fool of 2010, which advantaged from a link in a famous position extra on that below. Traffic visit the blog from all over the globe, the first class states delivering visitors in 2010 were the U.K., USA, India, Canada including Germany, but a lot of people visited from further places also. There are 10,604,183 exclusive page clicks and extra than 30% of the total in last year 2010. The post of April Fools’ Day regarding altering its corporation name to “Topeka” had a big amount of page views in huge division because there was a link to its modest blog on the homepage of Google that day.

Launching browser Google Chrome, this publication bringing in its open source operating system was launched in the month of July 2009 and that was the most popular post of 2009. Another post was published in 2010 that Google declare its plan to make and check especially top speed broadband set-ups in some test places across the USA.

Introducing Google TV was one of the exciting posts among the readers; this post got total 314,991 readers. Google expose an innovative practice for television that unites your recognizable TV with the liberty and influence of the Internet.

Google’s latest indexing scheme gives 50% newest consequences for web searches than its previous index and is the biggest compilation of web content it has existed. Additional well-liked posts integrated Google’s new look, the capability to modify the backdrop picture on your Google homepage, Google Instant, a playable PAC-MAN drawing, the aptitude to call telephones from G-mail.

In the year of 2010, Google reserved up with it’s explore and application chain. It launched some new ones which are about small trades utilizing Google’s goods, news from YouTube, big Google narratives from consumers and a group of new “Search On” videos. Google as well shared its opinions on the upcoming of display marketing.

So, in December 2010, Google did up its blog index so you can extra simply search the correct situate to obtain the information you are looking for. You can find by type, category, language or district. Google restored its Twitter directory as well and put in latest directories for its Youtube channels and pages of FaceBook.

Since always, Google is thankful to the entire of its readers and visitors for trusting up with it in the whole year and of course, Google is looking onward to carrying you further stories in 2011.

Praveenkodur.com is an Online Marketing, Analytics, Product Marketing Blog. http://www.praveenkodur.com/blog

Most website users have already used Google Analytics as online visitor reporting tool, however new features like Custom reports / Advance segmentation has upgraded it to an analysis tool. With Google Analytics you can achieve detailed analysis to make well informed decisions for online marketing & Internet business in general.

Some of the new features in Google Analytics are:

Advanced Segmentation: This is a most important feature to segment GA data as per your criteria.

a. Define segments based on any Site metrics, Traffic, Content, E-Commerce or Systems parameters available.
b. Apply these advanced segments on any report to view slice of data as per your criteria.
c. Apply more than one segment, along with overall visits for comparison.
d. Use predefined segments available by default.
e. Understand behavior of users for each segment and differentiate your action for each of them.
f. This feature along with regular expression can identify key pain points & opportunities that can make huge difference to your website.
g. E.g Segment1: Visitors landing on home page and bouncing from site.
h. E.g Segment2: Visitors landing on inner pages.

Custom Reports: This is a user defined report, where you can choose to identify elements in rows & columns in a data table.

a. Choose desired dimension parameters in rows and your desired metrics in columns.
b. Select other sub-dimensions for drilling down the reports. You can select drill down parameter to three levels.
c. Sub dimension chosen will be a slice of data from top level dimension. Since you have the ability to choose any dimensions for both levels, you can get absolutely wonderful segments.
d. E.g : First level dimension can be Geography, drill down to Top Landing pages & Network location.
e. E.g: First level can be Count of Visits, drill down to Traffic Sources, Top landing pages.
f. These reports can be saved, exported, sent to email and viewed anytime online.

Motion charts: Great Visualizing techniques like motion charts are available for users to pictorially view metrics over a time period. You can choose other site metrics as bubble sizes with different colors.

a. You need give Google motion chart API code access to your GA account.

Data Export API: Use Google Analytics API to import data from Google Servers. This is very useful as you can store GA information in your database or use it third party reporting software.

a. Export Data on Dimensions & metrics which can be used in combination for a custom report.
b. Common calculation such as formula for Bounce rate (bounces/entrances), Exit rate (exits/pageviews) and more can be found here http://code.google.com/apis/analytics/docs/gdata/gdataReferenceCommonCalculations.html

Flash & Dynamic Page tracking: Use ga.js new code for tracking dynamic pages with _trackpageview function.

a. Track Videos & various actions like pause, play, stop etc.
b. View Developer Docs present at http://code.google.com/apis/analytics/docs/

User Defined functions: You can configure Google Analytics to store user attributes like Age, Income, demographic, psychographic attributes. The website needs to capture these attributes in first place and using the setvar function in javascript code, you can pass these values to Google Servers. Setvar function overwrites new values for same cookie, to avoid this there is another function called supersetvar, which can be used to append future values to existing ones.

a. You could slice,dice, segment data on Age, Income & custom defined values.
b. View the list of functions which can be used to customized data representation in GA. http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html

Internal Site Search: Configuring your GA for site search can be done by enabling in main settings panel. You also have to give the parameter which stores the search keywords in URLs.

a. Search Exits, Bounce Rate, User behavior during search, post search and pre-search.

Ecommerce Tracking: You can use GA to store your e-commerce transactions. This is done by enabling e-commerce settings. You also need to place additional code in Thank You! Page to capture the elements of transaction such as price, product name, quantity etc.

a. You can find more info here about installing the Ecommerce tracking. You can even track 3rd party shopping transaction. (can be done by _linkByPost function) http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55528 http://www.google.com/support/analytics/bin/topic.py?hl=en&topic=11001

Adwords Integration: Integrating Adwords keyword, impression, cost, cpc, clicks metrics on GA will be extremely useful as you can segment, slice, dice cost, cpc, impression via Geography, content, landing pages, visitor behavior, loyalty etc.

a. Adwords optimization is done based on conversion, however using GA we would be able to identify various segments of users such as Visitors doing research, Visitors browsing FAQs, Visitors commenting, browsing etc. Therefore we would be able to attach value to each segment and hence can better optimize Adwords campaigns based on different actions done by users rather than just conversion.

Coming articles will contain more information on GA regular expressions, using Goals, filters and advance implementation on pageviews etc.

This Article is originally available only in http://www.praveenkodur.com/blog/