Analytics Solution for Business

techniques

Marketing Analytics – Predictive Modeling(I)

This is the most widely used area of data mining techniques, in sales and marketing to understand customer and their behavior on various products offered by the company. It helps companies in understanding and predicting customer behavior for each specific situation and therefore introduce sophistication in targeting. There are lot of information generally collected about [...]

Missing Value Imputation – Data Analytics

Data analytics involves a lot of transformations and therefore requires a careful attention to detail. The data generally contains many inconsistencies; the most common discrepancy is issue of Missing Values. Even a modest amount of missing values scattered throughout the data set will cause significant reduction in sample set. There are various methods by which [...]